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Classified Ad For Horse Placed Under "Good Things to Eat" Category

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AdFreak points us to this humorous story about a women who put her horse up for sale in classified section of The Saginaw News. All good until the paper made the error of placing the ad under the "Good Things to Eat" category. Predictably, animal lovers and other freaks who didn't have the common sense to figure out this was obviously an error besieged the poor woman with hate calls and threats she'd be reported to PETA.

Even more outrageously hilarious is that the woman received some calls from people who legitimately wanted to buy her horse for meat. It;s no wonder the rest of the wordl thinks we're a bunch of uneducated idiots.

by Steve Hall    Jan-24-08    
Topic: Newspaper, Strange



Pro Golfer Phil Mickelson Wants You!

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As part of a campaign for Crowne Plaza Hotels, golfer Phil Mickelson along with golf commentator and journalist David Feherty, Phil Mickelson's parents Phil, Sr. and Mary Mickelson, wife Amy Mickelson, and her parents Gary and Renee McBride have launched a search for a few people who, if chosen, will appear alongside Mickelson in the hotel chain's upcoming ad campaign which is set to break in April. The New York auditions can be viewed here.

The ads will take on the form of a casual conversation between Mickelson and the chosen golf fan and will address topics such as whose been hit by Phil's balls (golf balls, that is), people who look like Phil, those who are left handed and those who have advice for Phil.

by Steve Hall    Jan-24-08    
Topic: Campaigns, Celebrity



Under Armour Seizes the Future ... for Shoes!

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Under Armour's advertising in the Super Bowl this year. And it doesn't want to do funny.

The ad teasers take place in Under Armour City. Get a load of the grit-is-gorgeous feel. (The creators bear crosses from previous successes, which include The Matrix and 300.)

The CGI-abusing spots are for The New Prototype (a shoe, though we briefly swore it was a new modem), coming out May 3rd. The first spot will air a week or so before the Super Bowl. We're not clear if that's the same one Under Armour will use during the Super Bowl.

We hope it's got a new one to blow on that overpriced slot, considering the ad of choice marks Under Armour's virgin foray into the football/ad bonanza.

by Angela Natividad    Jan-23-08    
Topic: Commercials, Online, Promotions, Super Bowl 2008



Exceptionally Bitchy Barbie, for the Kid Who Has Everything

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We were casually perusing the FAO Schwarz website when we came across the Barbie section. This should be fun, we thought. Then we found Barbie and Miss Honey in Hollywood and went into WTF! mode.

What kind of woman -- even a woman made of plastic -- names her dog Miss Honey?

Come to think of it, probably the same kind of woman that would name her dog Tinkerbell.

by Angela Natividad    Jan-23-08    
Topic: Brands, Packaging



Campaign Aims to Give Radio Some Limelight

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Even though radio gets little to no editorial coverage here on Adrants or anywhere else for that matter unless you read FMQB, we like the medium. We like it a lot. It's got music. It's got talk. It's got news. And it's all free. For a media buyer, it's got frequency, fairly decent demographic targetability and the ability to craft wonderful promotional events.

But, as everyone obsesses over the internet and all the MyFaceSpaceBookSecondTwitterLifePownceWordBloggerPressMovableBookmarkType insanity that's been nicely wrapped with a pretty bow and a card labeled "Web 2.0," radio has all but disappeared from the forefront of, well, everything. The National Association of Broadcasters and the Radio Advertising Bureau hope to change that with a new Radio 2020 campaign. The campaign will highlight radio's success stories and its involvement in culture and society. The campaign's Radio 2020 blog aims to bring an ongoing dialog about the medium to a higher level of consciousness (did we just write that blather?).

Though the antennae in our car has been broken for over a year depriving us of radio's offerings, we still dig the medium and wish it a long, happy life.

by Steve Hall    Jan-23-08    
Topic: Campaigns, Radio, Weblogs



WoW Cheat Promotes Wares Alongside Adrants Video Posting

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If you play games like WoW or Everquest, then you know there are items you can buy to increase your strength and just generally help you kick ass across the board. Some acquire them fairly, others don't, and still others pay ex-sweatshop workers to play in their place all night long.

In other words, there's a huge market for people willing to part with cash for a little bit of gaming immortality. (Why this is, we're sure we have no fucking idea.)

Alongside our posting about this WoW beer video, our ePage buddy Brad saw this saucy (and grammatically crappy) banner for World of Warcraft gold and power leveling, brought to you by "The fun place for your power."

more »

by Angela Natividad    Jan-23-08    
Topic: Bad, Games, Online, Strange



Disaboom Invades Facebook with Disarmingly Hot Wheelchair Warmers

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The girl is cute all right, but it's more than a little jarring to see the ad pop up while we're busy trawling shirtless co-eds in the dark of night.

Get her reflections on sex at Disaboom.

Wethinks the Disaboom campaign is an aggressive effort to de-stigmatize the disabled crowd amongst self-obsessed and totally shallow marketing execs-- er, college students.

by Angela Natividad    Jan-23-08    
Topic: Cause, Online, Strange



iPod Owns Humans, Zune Shifts Focus to Dogs

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Zune. Moon. It all makes perfect sense. Dog travels to moon. Dog gets goodies. Dog brings them back to share with other earth-bound dogs. Cute. Created by 72andSunny and directed by Curious Pictures' Rohitash Rao, the video follows the experience of Laika (the name of the dog the Russians sent into space in the fifties) as he explores the Zune's mythical landscape and returns to earth to the benefit of all doghood. See? The Zune really can save the world. Well, at least the dogs. The iPod's already got a handle on all the humans.

Now, to actually see this thing, you have to go to the Zune Arts website and click on the dog as it appears on the screen. Don't you love the navigational simplicity of this new fangled Flash thingy? Or you can screw all that nonsense and just view it over at AdGabber (though the aspect ratio is off).

by Steve Hall    Jan-23-08    
Topic: Good, Video



Bud Bowl: As Much a Super Bowl Sunday Institution as Football (Teasers Added)

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For its BudBowl.com campaign, Budweiser is letting Super Bowl audiences vote on each of its ads as they appear, via text message.

Register at the BudBowl site. Budweiser, which is totally happy to whore it up each Super Bowl, promises 10 fresh spots this year and a secret 11th for those involved in the voting.

Don't miss it. Highlights from last year involved crabs and a really fucked-up game of rock-paper-scissors.

Ooh. Just scored teasers. We are laughing already (the vodka helped; sorry Bud, beer don't cut it.) Witness Super Bowl ad magic below.

more »



CoverGirl Gets Online TV Show. Huzzah.

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Jun Group Productions is helping CoverGirl launch an online show. It'll be available on CoverGirl.com. This spot promises the show will divulge the secret of the hottest looks (flawless skin?) while lavishing audiences in the glamour of NYC.

See episode 1, where you will learn about layering with make-up and hats.

How much do you want to bet the effort doesn't last six months?

by Angela Natividad    Jan-23-08    
Topic: Brands, Online, Video



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