Fleshing out its copy point "every sip gets you closer," this BBDO NY-created Super Bowl commercial hurls Justin Timberlake through the air in response to three girls sipping their Pepsi's by the poolside. It's a simple message for Pepsi Stuff. The more you drink the more you win: Justin Timberlake MP3s, HDTVs, and millions of songs from Amazon.
OK, what, what, what is it about Hadaway's head-bobbing, dance-inducing What is Love? song from the movie Night at the Roxbury that is so insanely catchy? We can't get it out of our head! It's been there since the friggin' movie came out! Ten years! Make it stop!! Please. And damn, if Pepsi had to go ahead and use it for one of their Super Bowl spots featuring Busta Rhymes, LL Cool J, Macy Gray, Missy Elliott, Troy Aikman, Joe Buck and a host of others for its Diet Pepsi Max. In fact, our head's bobbing right now as we write this. It's all we'll hear during the entire game Sunday! Eesh!
Including the actual game, the four hour pre-game show and a House lead out (cheating a bit), FOX is expected to take in $225 million in ad revenue this Sunday. Boosting that figure to $260 million will be a $35 million take across FOX-owned affiliates.
Counting just the 63 ad units within the game itself, the tally comes to $170 million. MediaWeek's John Consoli reports advertisers who booked last minute are paying close to $3 million per spot.
In a Korean print campaign created by Ogilvy & Mather, the visual of a tornado depicts the power of OralB tooth brushes by scooping up fish, cattle and veggies. Except for the fact a toothbrush that powerful would also rip your teeth out, we kinda like this campaign. The three ads are here, here and here.
In a simple ad which reads, "This is a message from TCM to all the Hollywood screenwriters on strike: Keep it up, guys. After all, the greatest movies have already been written," TCN pretty much craps all over the writers and their ongoing strike.
Though the source won't confirm which advertiser this teaser is for except to say it's not for Geico which, of course, pretty much leaves
Budweiser Sobe Life Water, we're just going to come right out and say it's for Budweiser Sobe Life Water. In the video, a bathing lizard, Lee, takes a call from his parents and shares the news he'll have the lead role in a Super Bowl commercial. Jokes about having to appear naked in the commercial ensue along with the fact he'll be accompanied by a supermodel.
We love how the Super Bowl itself isn't the stand alone advertising venue it once was. Sure there's always been hype pre and post game but we love when marketers craft teaser goodies such as this one to generate interest.
We didn't expect much from these Ground Zero-created videos for ESPN Shorts which, in partnership with Domino's, highlight the art of the sports party and provide party tips for the sports lover but when a George Washington type hauled out a t-shirt cannon, we thought, "Damn! We gotta quit spending the entire Super Bowl writing about stupid commercials, pick up a six pack and actually watch the game...with friends...at a party...with other members of the human species."
We like good, stupid fun every once in a while to spice up our life. See the video here and here.
Just more contextual ad placement awkwardness, except this one gives us an unpleasant P.C.-triggered "ick" feeling.
The Adrants reader, who found the image on the Spanking Art Wikia, observed the Verizon pink RAZR ad was "Probably triggered by the 'pink' cheeks of the physically abused cartoon child."
Advertising Age's Laura Martinez comically comments on the launch of a line of jeans from Fiorana which are cut to accommodate the stereotypically Latina butt such as the ones attached to Jennifer Lopez, America Ferrara or Vida Guerra (OK, she's Cuban but still).
Fiorana President Mike Braden tells us, "The Latina body is different in waist and hip structure. When wearing Anglo cut jeans, there is always a fit problem around the waist area." Martinez ponders the point by wondering why she, who is of Latina descent, does not possess the bootylicious qualities Braden seems to believe all Latina women possess.
For Valentine's Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11.
We're weirded out by the contest creative, which feature a woman wearing meat where a diamond should be. Clearly the difference between uncut rock and uncut bloody raw rack is narrower than we thought. Check out the Say it with Beef variant.
If nothing else, we're gonna assume this means we can take Steak and Blowjob Day off the calendar.