Bud Light's 'Swear Jar' Scores 'Outstanding Commercial' Emmy


Anheuser-Busch won its first-ever Emmy for "Swear Jar," a spot where employees at an office add change to a jar every time somebody swears.

Not so unusual, except the secretary's revealed that the money might be used to buy packs of Bud Light for the office, so even the top execs see motherbleep!in' bleep!suckers around every fuckin'! corner.

Produced by DDB/Chicago via Hungry Man. The PR folk say it's been watched 12 million times online and has never appeared on TV.

Once again Bud Light scores with what in waking life we'd call a vocal tic. See a spot it ran earlier this year, when the word of the week was "dude."

by Angela Natividad    Sep-15-08    
Topic: Brands, Commercials, Online, Video, Viral

Chris Blake Uses Digital Angst to Promote Weepy Ballad


Art, movies, TV, books and music have probably depicted the break-up from every possible angle. So if you're an indie artist trying to ride a power ballad to fame, what's a homie to do?

Tap the zeitgeist. Pun intended. For his song Someone Else, Chris Blake claims to have Googled "biggest regrets" and cobbled the results into a music video, which he then posted on YouTube.

Regrets range from provocative ("My reluctance to hold my daughter") to banal ("Spending too much time on Facebook"). I dig the contrast between the words and backgrounds.

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by Angela Natividad    Sep-15-08    
Topic: Online, Promotions, Trends and Culture, Video, Viral

'Heads' Brings a Little Bit of Art to Advertising


"Heads," an ad where people around Los Angeles sport art instead of faces, brings Magritte to mind -- in part because the images echo certain work of his, but also because they share a muted texture and feel. "Heads" is subtle and almost unsettling.

The tagline, "Getty. It stays with you," weds imagery to action. By M&C Saatchi for The Getty.

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by Angela Natividad    Sep-15-08    
Topic: Commercials, Good, Promotions, Television

Gossip Girl Mocks God


Or so says Stephen Baldwin who, after speaking out against The CW's Gossip Girl at a recent Family Research Council Action Value Voter's Summit, has become the latest to "endorse" the show in its ongoing anti-ad campaign. And by endorse, we mean his quote has been photoshopped onto the existing campaign poster by Gawker's resident art dude and is in no way part of the actual campaign.

by Steve Hall    Sep-15-08    
Topic: Celebrity, Poster, Television

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Yawn. Dita Von Teese Teases For Wonderbra


All that can be said about breasts, bras and bra advertising has been said. Does anyone really want to read about breasts, bras and bra advertising when they can simply look and enjoy without some ad dude trying to write idiotic double entendres that just fall flat and are indicative of some sort of freakish ailment? Of course not. That's why all you have to do to see the new Wonderbra ad starring Dita Von Teese is click here.

Oh, but you should know Dita has a Flickr page and a Wonderbra site.

by Steve Hall    Sep-15-08    
Topic: Commercials, Good, Racy

Boys Get What Men Want


Guys. Admit it. Every once in a while you wish you could be a kid - but maintain all your "elderly" smarts and lust love for women - so you could do all kinds of things to "older" women...and get away with it. After all, who can blame a little boy for wanting to hide under a woman's skirt or peek into a dressing room or snuggle a breast? Right. No one.

The little guys in this McCann Erikson Romania-created commercial for Vodafone are doing all the things you wish you could do without getting slapped.

by Steve Hall    Sep-15-08    
Topic: Commercials

Effie Calls, TBWA Snags Visa, Obama Says Chill

- The Effie Awards has open its call for entries. The entity that "honors marketing communication ideas that work" asks that entries be submitted by October 15.

- TBWA has won the $600 million Visa global creative account. Bested were BBDO, Grey and Leo Burnett.

- Yes. Is is insane but there are still companies out there willing to drop $3 million on a single ad to appear on the Super Bowl.

- Here's the ad Barak Obama would run if presidential candidates didn't have to act all polished and buttoned up.

by Steve Hall    Sep-15-08    
Topic: Agencies, Brands, Industry Events, Political

Mr. Mehri Goes to Madison Avenue. White Agencies Beware!


Just as the proverbial Mr. Smith went to Washington to clean things up, it seems top civil rights lawyer Mr. Cyrus Mehri is on his way to Madison Avenue to clean up the ad industry's diversity mess. A top civil rights lawyer, Mehri conducted a study of diversity in advertising agencies and found it woefully out of whack when compared to diversity in other business sectors.

While the study is still underway, it seems Mehri may already be setting his sights on an industry he says has only paid lip service to the issue with hearing, conferences and hiring efforts. He claims the problem isn't lack of interest in advertising among minorities as some have surmised, rather the seeming unwillingness of agency management which he sees as a closed country club filled with white men who just don't want to address the problem.

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by Steve Hall    Sep-15-08    
Topic: Agencies, Cause, Industry Events, Opinion, Trends and Culture

Bob Garfield Solves Facebook's Ad Revenue Problems


As only Bob Garfield can and with, according to him, no less than 5,000 words, Facebook's business model woes have been solved. The short version: forget about advertising. It's dead, It doesn't work. It's stupid to try to make it work. Instead, use emerging technology similar to that used on Netflix which mines video rental data to serve not ads, but links to content relevant to the individual Facebook member.

How will Facebook make money? Not from listing the content but from user clicks on the content. As Bob readily admits, this is nothing new. It's all part of the gradual realization and implementation of emerging and existing technology which mines the growing plethora of personal information online and the intelligent use of that data to solve the Wanmaker conundrum. In a perfect advertising world, there would be no waste at all.

Whether or not that state of nirvana is ever met will depend on many, many variables not the least of which are those who will cry foul at various points along the way over the use of this technology and its potential affect on an individual's privacy concerns.

As long as the article is, it's worth a read if only to experience several classic Bobisms and anachronistic references to the obscure and not so obscure. Not to mention his detailed summary of the space.

by Steve Hall    Sep-15-08    

Arnold Helps City Year Say 'Change the World'


Last week Arnold Worldwide launched several new PSAs for City Year, an organization of 17 to 24 year olds with diverse background who mentor, tutor, clean up neighborhoods and generally do good things.The spots are full of "we are change"-iness but that's to be expected from an organization that's out to, well, change things.

The spots were shot by Redtree Productions documentary filmmaker Josh Seftel who's received his fair share of independent film awards. All the spots can be seen at the City Year website here.

by Steve Hall    Sep-15-08    
Topic: Campaigns, Cause, Commercials, Good

Because Some People Just NEED Bottled Water. Like, to Be Happy.


Under the premise that bottled water consumption is more a trend than a necessity, a spankin' new company called TAP'D NY is pushing tap water. In a bottle.

Yeah, that sounds weird. What I guess it's doing is running a full-on campaign to encourage people to drink tap water, and if not tap water, then local water instead of something from, oh, Fiji. Why encourage distributors to ship a product over 8,000 miles when you can get the same 100 percent tasteless! goodness from a factory near you?

That's how TAP'D NY is justifying its otherwise-dodgy product position: Don't buy bottled! But if you have to, buy us! -- er, local! Each unit contains gently-purified New York tap water. As a bonus, there'll also be some smart-ass statement written on the side, like "Water just like mom used to serve" or "bottled water without the funny accent."

Thirsty for more? Read the blog, gussied up in festive orange. The company promises not to self-promote too whorishly, but it's doing a great job of finger-wagging at rivals.

by Angela Natividad    Sep-15-08    
Topic: Cause

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