Attraction Between Clothes More Powerful Than People


Sometimes the clothes are simply more important than the people wearing them. Most fashion brands know this but wouldn't exactly shout it for fear of harming sales but Sela, in a way, doesn't see that as a problem.

In a playful video which features a man and a woman doing a rooftop flirting dance while dressing themselves ultimately find themselves at an impasse. And because, well, the clothes are far more important than the people wearing them, these clothes take matters into their own hands. The clothes get what the clothes want.

by Steve Hall    Nov-13-08    
Topic: Commercials, Good, Racy

Dior, Dior, Dior!


Here's a cool collection of what appears to be a Dior campaign or, perhaps, the making of one. No confirmation but who cares? The images are quite good and we're in a sharing mood today. And what's not to love about cool fashion photography?

by Steve Hall    Nov-13-08    
Topic: Brands

Christine Dolce's Assets Fight Fur For PETA2


Christine Dolce, internet superstar, model (FHM, Playboy), actress, radio personality, designer, make-up artist, is, again, fronting a PETA2 Fur is Dead" campaign.

In a making of video, Christine boobs says she wanted to team up with PETA because boobs she's against animal cruelty and thinks boobs it's bullshit anyone would wear real fur and boobs kill animals for it when there's plenty boobs of genuine looking fake fur boobs products on the market. She boobs says it's not right boobs and it's uncalled for boobs which is why she has boobs decided to work with boobs PETA again.

She explains boobs her interest in PETA was sparked by boobs a video Nine Inch Nails' Trent Reznor boobs did for the organization which boobs focused on the abuse of animals boobs in the fur trade. She calls boobs anyone who wears real boobs fur lazy and ignorant for boobs not understand the cruelty behind boobs the manufacture of fur clothing.

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by Steve Hall    Nov-13-08    
Topic: Campaigns, Cause, Celebrity

Just Do(uche) It


No, this is not a real Nike ad. It's all part of a promotion for an international magazine. Our tipster tells us, "We prefer to keep the publication anonymous for now but this will be going to print in the very near future and we expect it to provoke some discussion and probably some threats of legal action."

Um, yea.

Just Douche It? That ain't goin' over well with Nike Oregonians.

by Steve Hall    Nov-13-08    
Topic: Spoofs

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Dog Licks Outdoor Board, Wins Pedigree $100,000


Outdoor company JCDecauz held a competition to determine the "most innovative and engaging concept." The winner? A Pedigree board created by WhyBin\TBWA\Tequila which allows passersby to select from four choices; Play Ball, Throw a Pedigree Dentabone, Lick Screen or Feed Dog and then watch the doggy in the widow act out the choice.

The campaign, which consists of 47 inch LCD panels in Sydney and Melbourne launched November 11. There were 120 entrants which were judged by representatives from JCDecaux, the Outdoor Media Association and the creative community.

by Steve Hall    Nov-13-08    
Topic: Good, Outdoor

Mickie Rosen No Longer A Fox


Wow, there's nothing like being called a fox and then having the label removed because you change jobs. But, that's exactly what happened to former fox (and FOX executive) Mickie Rosen who's decided to leave FOX for Velocity Interactive where she'll oversee the company's West Coast operations.

But hey, she's still kind of a fox even if she's no longer with FOX.

[Ed. That, by far, was the worst, most inane story that's ever appeared on Adrants. Oh wait. There was the Fudge Packs thing. That's a classic actually.]

by Steve Hall    Nov-13-08    
Topic: Agencies

Ford SYNCs, Cat Dances, W+K Getds $150M From Nokia


- Common Craft helps Ford explain how Microsoft SYNC works in its vehicles. It's so good it'll be the sole reason you buy a Ford. Or so says the video. It's pretty straight forward but this video explaining YouTube is MUCH more straightforward.

- Got thoughts? Head over to ThoughtPile and check out what everyone else is thinking. And maybe win a Herman Miller Embody chair.

- Do some good when you waste time playing an online game. The Motion Monkey created a game for The Anthony Nolan Trust, an organization that aids donor matching.

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by Steve Hall    Nov-13-08    
Topic: Agencies, Brands, Video

Kotex Makes Beaver Joke: Reason #4324324 Why We Need a Category Labeled 'Indescribable Horrors'


Seizing upon a double-entendre so vapid and that we honestly thought we'd never see it happen, Sydney-based Brandshop paired Kotex to beavers.

Watch as an Australian woman totes her furry friend around, getting its hair done and nails painted. For their painstaking efforts, both Big and Little B are awarded with good-natured nods of approval from hot guys at the beach.

The spot ends in a restaurant, where Honey passes her beaver a giftwrapped container of Kotex U. "You've only got one ... so, for the ultimate care down there, make it U," a voiceover spouts inanely.

GoDaddy must be livid. Props to Adrants reader Theresa for passing this along.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television

Wonderglen Brings Back Glory Days of Viral Wonderment


What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email:

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by Steve Hall    Nov-13-08    
Topic: Celebrity, Online, Opinion, Video, Viral

Hip-Hop for Bad Presents and Cranberry Juice.


To compel holiday shoppers to try Sierra Mist Cranberry Splash, Creature organized the Re-Gift Rap Battles, which will hit shopping malls in most major cities coast to coast.

Imagine White Elephant, except with a persuasion element: participants grab a wrapped gift -- a nose hair trimmer, ceramic cat, backscratcher -- then rap about it to another contestant. At each event, eight contestants will be sifted through four rounds, after which a winner and the worst holiday gift will be named.

Somewhat more exciting than pulling a sampler afternoon at Costco. Think Jin the Bay Area wonder will come out and play?

by Angela Natividad    Nov-13-08    
Topic: Brands, Events, Guerilla, Promotions

Toshiba Embraces 'Redefined' Entertainment Experience. Kind Of.


Hoping to make an impression on a market where content consumption meets user manipulation, Toshiba launched the world's first TimeSculpture ad.

Totally fun to watch after the beat-drop. Ends with "When what we watch constantly redefines itself, shouldn't how we watch it do the same?" Provocative.

Users are sent to, where I thought I could play around with the TimeSculpture concept, but instead I kept getting herded elsewhere on the site and merched on a TV. Buzzkill. Neat virtual nav, though.

See making-of. Song featured in ad -- for people that are big on that -- is Air War by Crystal Castles.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television

Shocker! First Female Polygamist Revealed!


So Australia promotes itself with "Where the bloody hell are you?" and mini cinematic masterpieces by Baz Luhrmann. How do the "cool capitals" of Europe do it? With, of course. The site highlights Amsterdamn, Antwerp, Valencia, Vienna and Zurich. Sounds boring, right?

Not really. The site Nice navigation. Informative videos. Pretty pictures. And lots of deals. All good but what makes this offering from the Netherlands Board of Tourism & Conventions really cool is the promotional video that gets one to the site.

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by Steve Hall    Nov-13-08    
Topic: Creative Commentary, Good, Online, Video

It's the World's Cuddliest Healthcare Site!


To encourage Greenville, South Carolina-based users to explore the Bon Secours St. Francis Health System, Brains on Fire and Grow Interactive created Happy in Greenville, a deliciously simple information site.

"City secrets" enables users to click on an animated rendition of the city and read more about its sights -- farmer's market, Greenville Zoo, things like that. Hold your mouse down on the hot-air balloon to watch it shoot up and up.

To get down to business, read about St. Francis or find a doctor. Wherever your mouse may meander, the animation and overall experience are diligent and immersive, never too wordy -- like flipping through a really useful Richard Scarry book.

Good choice of background music, too: adds to the feel-good effect but you totally forget it's there.

by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Good, Online

Get It? It's a Play on that 'Full Coverage' Thing.


In what I guess can be called a witty effort to explain the Collins reinsurance ad at left, a rep at Yamamoto Moss Mackenzie wrote us an email that began, "If you were going to do an ad for reinsurance brokerage, of course you'd think facial tattoos."

We were all, "Wait ... what?!"

Then we read the first line in the ad copy: "Everyone feels covered when we place reinsurance." And it was like, "Ohhhh."

Tagline follows: "Collins: predictability for a random world."

by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Magazine, Poster

Dying of Boredom? Become a Bookie


November in Canada sucks. There's neither sun nor snow, no Thanksgiving, no Obamamania to call their own.

So what's the best way to stick it to a month that's gunning for your unhappiness? The Royal Agricultural Winter Fair, where you can watch, like, horses and ... stuff.

zig, the Toronto-based agency entrusted with "[making] an agricultural and equestrian show sexy to city slickers," came up with the ultimate anti-November manifesto, which, after all the doom and gloom, positions the Royal Fair as the ultimate pastime in a month when no fun can be found. Anywhere.

more »

by Angela Natividad    Nov-13-08    
Topic: Campaigns, Commercials, Events, Promotions, Television

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