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Las Vegas Ad Confuzzles. Still Shows Lots of Skin Though

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As David Gianatasio writes on AdFreak, faux-newscasts do, indeed, trivialize the profession but, as always, they do provide lazy creatives an easy out when there's no energy left to come up with anything new. In this "What Happen Here, Stays Here" Las Vegas commercial, we are told by Candace Newman "the water's nice but no one's getting in" and "these cabanas are yet another troubling sign of the times."

Sadly, it's all very true. Las Vegas is hurting in a big way. But rather than sending an entire town to the city as part of a crazy marketing stunt (oh wait, they did that already), they are embracing economic reality and having fun with it.

While we might be led to believe Mirage's Bare is bare, as Newman finishes her report, strips off her jacket and the camera pans left to a pool full of party people, it seems Las Vegas is doing just fine.

more »

by Steve Hall    May-12-09    
Topic: Commercials, Good



To Plug Transparency, Air New Zealand Strips Staff Down

air-new-zealand-surprise.jpg

Air New Zealand promotes its no-hidden-fees policy with an ad where pilots, flight attendants and baggage jockeys sport nothing but paint in lieu of uniforms.

Maybe for morale's sake, CEO Rob Fyfe of Air New Zealand stars as one of the baggage lackeys/air traffic controllers. (He recently attested to being "absolutely flattered" after winning Hottest Businessman in a New Zealand BusinessDay poll.)

more »

by Angela Natividad    May-11-09    
Topic: Brands, Campaigns, Commercials, Good



Nikon Equates Megapixels to Boob Size

nikon_coolpix_2_3_megapixel.jpg

Bigger is always better, right? Well, at least when it comes to boobs and...wait. what, cameras? Yes, according to Nikon (or whomever created this ad which may or may not be real), like a D cup versus a B cup, 3 million pixels are better than 2 million pixels.

Given this ad refers to 2 and 3 megapixels, it's quite clear it's is several years old. And given current cameras average 8-10 megapixels, were this ad to run today, the poor model on the right would be so big, she wouldn't fit in the frame. And then Nikon would have to start promoting wide angle lenses and then...well, who knows where it would end.

by Steve Hall    May-11-09    
Topic: Racy, Strange



POLL TIME! The Sexploitation Round.

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This poll was sparked by an Amnesty International effort where a woman is smushed into transparent luggage to illustrate the cause of sex trafficking.

Compare with PETA's 2008 Covent Garden stunt, where a naked mom is put on display in a plea for pigs.

Are sex trafficking cause groups walking the PETA line?
Yeah.
No.
What's wrong with PETA, bitches?
A little exploitation's cool if it gets the message across.
  
pollcode.com free polls

Granted, the causes are different -- sex trafficking versus animal rights -- but when are these types of tactics okay? Whether you do/don't have a problem with them, we wanna hear you. =P

by Angela Natividad    May-11-09    
Topic: Campaigns, Cause, Creative Commentary, Opinion



GOOG/Twit Search, Human Clocks, Horrors Make BeanCast

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- Dollplay for Dollhouse, ARG-style.

- Sprint's YouTube-tastic human clock. (Saucy.)

- Calling all yelpers. No, not the hipster elitist resto-reviewers.

- Yahoo Sideline is an app that lets you keep track of Twitter searches you make often, updates them in real-time, and lets you skim them in tandem. Think TweetDeck for the buzz-thirsty. (More thoughts at Mashable.)

more »

by Angela Natividad    May-11-09    
Topic: Brands, Campaigns, Online, Opinion, Social



Luggage-Confined Woman Brings Sex Traffic to Top of Mind

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Probably one of the scariest things about human trafficking is that it's kinda like objectification brought to the lowest common denominator: you're not just eyeballing someone like a slab of meat; you're actually treating the person like an item on which you can impose your will.

Bringing this idea to stark relief, the German arm of Amnesty International celebrated the 60th anniversary of human rights in 2008 with "Frau im Koffer" ("Woman in Suitcase"), a guerrilla effort where a live contortionist was squeezed into a transparent suitcase and tossed onto a conveyor belt in baggage claim.

more »

by Angela Natividad    May-11-09    
Topic: Cause, Good, Guerilla, Strange



Milk Saves Princesses from Bitchiness and Spinsterhood

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Who needs Disney when you've got the California Milk Processor Board? Watch with conviction renewed how two princes-to-be win royal mates.

more »

by Angela Natividad    May-11-09    
Topic: Brands, Campaigns, Commercials, Television



British Retailer Apologizes For Over Charging Big Breasted Women

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Hmm. So U.K retailer Marks & Spencer runs an ad to apologize for charging more for its larger sized bras because, well, they have more fabric and they cost more to make but they run the ad with the headline, "We boobed," as if equating boobs to a mistake.

So, Marks & Spencer, are you saying breasts - of any size - are a mistake? Hmm. Not a very nice thing to say when you make your money holding up half the world's chests.

Oy. When will we stop the prejudicial hateraid parade towards any woman with more than a mere ant hill on her chest?

by Steve Hall    May-11-09    
Topic: Brands, Newspaper, Strange



German Bank Encourages Conjugal Co-Mingling of Funds

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In the movie Bulworth, Warren Beatty said, "If we all fucked each other we'd eventually end up the same color." That statement was meant to imply racial tension is caused by the differences among the people of the world and it could all be solved if we all just hopped in the sack with each other.

If you applied that logic to the world of finance, you might end up with this commercial from German finance company Bontrust in which German pianist Clara Schumann, the face of the 100 DM hops into the sack with America's Abe Lincoln for some stimulating economic activity which results in what would appear to be profitable co-mingling.

But Abe isn't the one one who gets in on the action.

by Steve Hall    May-11-09    
Topic: Commercials, Good, Racy, Strange



Open Wide. Insert Phallic Symbol. Add DuckZilla. Get....Weirdness

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If it weren't for Japan, advertising would be pretty boring. Sure, America pumps out a few gems each year but it seems gems are all Japan is capable of. That or the country is just really, really weird. Or...their normal and we just think they're weird. Or, they just have a fixation with young girls in cheerleader uniforms and large rubber ducks emulating Godzilla. Or...oh, whatever. You decide.

This commercial was created by Mother London so everything we just said could be...rubbish as the Brits would say and all this is just one culture's twisted view of another's.

by Steve Hall    May-10-09    
Topic: Strange



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