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Agency websites: the ultimate canvases.
We were pretty impressed by Modernista's attempt to embrace the stripped-down future of client relations, but BooneOakley's new website made us grin wryly and raise a glass.
Yeah, that's a YouTube video. The buttons in the video are clickable, and a timeline across the X axis lets you leap to whatever section you want to see first: "Featured work," "About Us" and "Billy" -- the story of a mild-mannered marketing director, who dies.
The work is joyful, the animation crappy and the humour shameless. We were like, here's an agency that's not concerned abut being the future; it's the present, and it's not afraid of embracing all its possibilities.
It's also not afraid to put a bullet in somebody's head shortly after he's been axed.
StrawberryFrog Brazil demonstrates the strength of Loctite Super Bonder by suspending the cast of reality TV show Big Brother Brazil 65 feet overhead -- with the glue itself.
This generated 36 minutes of brand exposure on the copiously-watched program, with viewership spikes during the stunt itself. That is, if this video case study is any authority.
Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.
They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.
For the print component of the Kia Soul campaign, David & Goliath go an eye-catching, if tired, route: See pawns. See Soul. A new way to roll.
At first glance, we involuntarily thought, "Kia: synonymous with pawns." It took a few slow neuron-firings for us to be all, "Oh, wait. Kia: the break from the norm." And even then, we were like, "...nah."
Not super thrilling work. Then again, when was the last time a Kia got you hot? Variants include Sheep and Fish.
For some, tennis is a big deal. For others, it's just another venue to ogle young female tennis players with outrageously hot bodies. But for UK-based Robinsons, it's just another way to sell soda. And here, for 2009, is their edge-of-your-seat hope for Wimbledon glory.
The BBH-created commercial is quite good. Especially for those of us who had no idea what it was for when viewing began. It was like, "What? What are we missing here? Have we been hiding under a rock? This has to be some big deal, right? And yea, apparently, it is.
Be sure to catch Adrants windbag Steve Hall on the most recent Beancast where Microsoft's new search engine, bing, is given the "seriously does anyone think Microsoft will get it right this time" treatment, social media hype gets a lashing and, once again, the viability of in-game advertising is discussed.
Steve was joined by much smarter industry types including AdWeek's Brian Morrisey and The M Show's John Wall. At least you'll learn something from those guys.
Ben Muller sent us word of I Got an Envelope, a social art project where people leave empty self-addressed envelopes in random places. The hope is that some (ideally not malevolent) person will come across the envelope, fill it with magical things, and send it back to the owner.
Charming. Or not:
One guy just walked by our desk, peered down at what we were covering, smirked and said "I'd sprinkle coal on a note with the words, 'YOU DON'T BELONG.' Written in lipstick."
Seems disturbingly like he thought that through beforehand.
Gerber shocks parents into submission: In "Really?" parents on the street discover that the "vegetable" consumed most by the average rosy-faced US toddler is ... wait for it ...
After this revelation, each Designated Caregiver looked appropriately shocked and appalled. Yeah, didn't see that coming. It's not like we have a nationwide obesity problem or anything.
Visit StartHealthyStayHealthy.com for more "Heart-warming. Thought-provoking. Hilarious!" reality checks.
Today, Mullen is celebrating its relocation to Boston. The agency has left behind it's posh mansion in the suburbs and opted to do the high (low) rise thing in the city. I've seen the agency's offices in the mansion. Very sweet. I can't wait to see the new digs in Boston and I'll be making a trip to do so in the next week or two.
You can check out all the move goodness on the agency's new website. Agency client New England Aquarium is sending over a penguin to greet the employees and Boston's Mayor Menino was on hand to cut the ribbon.
For client G4, Hal Riney took a little man-on-man BDSM fun and turned it into skin-crawly bruise-based animation.
Each guy was given a stencil of a character, whose likeness was bruised onto their skin in various creative ways: mousetraps, big rubber balls, ass paddles and the like. (If only mummy and daddy were that creative.)
The bruises were then stitched together in consecutive shots and enlivened by the brain-rending voice of YouTube's The Kid from Brooklyn.
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