Remember that Figleaves Lingerie poster that caused a stir in London? If you don't recall, see the image to the left. The campaign has brought the brand a 65 percent increase in sales. Furthering the delivery of its message that hot women do, indeed, look hot in lingerie...even if those women make up less than one percent of the population of hardly come close to representing the average woman...the brand has created a video.
The video highlights the poster's affect on those who pass by it. It's nothing to write Cannes about but it's a funny take on a brand poking fun at itself. Reportedly there have been various accidents in and around the Tube as men angle for a better glimpse of the very hot Martina Volkova.
- Contagious LA is digging deep into the mystery of Conelius Trunchpole, the self-proclaimed "god of advertising."
- Eager, would be advertising professional, Kate Diglio grabbed the attention of Wieden + Kennedy with a spoof of the agency's WK+12 site with the goal of getting the agency to accept her into the school.
The Brazilian football club Santos can currently be seen in an ad for, well, we really don't know (something about their match with the Japanese football team) but we do know some would label the ad less than kind to those of Asian descent. In the ad, team members can be seen doing that thing you do with your fingers to make your eyes squint, an action deemed humorous decades ago but, today is, rightfully, seen, at least in America, as rude and, some would say, racist.
However, as some commenters on YouTube have bluntly pointed out ("fuck you American idiots"), in Brazil, this maneuver is not racist, rather it's a sign of affection for the Japanese. Every culture has it's own rules when it comes to this sort of thing and applying one set of rules globally isn't always the correct way to go.
If any Brazilian or Japanese readers would like to shed additional light on this, we'd love to have your input.
PETA certainly won't like this campaign but there are people out there who love the circus and want to see it stick around for a while. One such circus lover is David Wojdyla, president of Chicago ad agency & Wojdyla. Wojdyla created a poster campaign for two non-profit circus venues, the AI. Ringling Theater and the Circus World Museum both in Baraboo Wisconsin, birthplace of Albert, Otto, Alfred, Charles and John Ringling and the circus they founded in 1884.
The poster features AIbert Ringling along with Water For Elephants stars Reese Witherspoon and Robert Pattison. The poster is s riff off another poster which features the five Ringling brothers.
The campaign touts the Baraboo premiere of Water For Elephants May 20 and aims to raise money for the two non-profit organizations that, together, celebrate circus history.
Non-profit organization The Pop Luck Club, which supports gay fathers in Southern California, is out with a new ad campaign, Raise a Child, that aims to raise awareness and garner support for gay fathers and their families. Subjects such as surrogacy, fostering and adoption are explored with radio PSAs and bus shelters in and around the Los Angeles area.
Explaining the campaign, Pop Luck Club Co-President Richard Valenza said, "We make lunches for our kids, get them to music and karate lessons...just like every family. With this campaign, we are putting a real face on gay parenting."
The genesis of the group in 1998 was the gathering of gay fathers for pot luck dinners and the sharing of lifestyle issues. The group has since grown to over 500 members.
This campaign is sure to spark some street fighting. In cities hit by heavy winter weather, calling "dibs" on a just shoveled parking space is common practice. But it's not legal. And this new campaign from Chair Free Chicago aims to put an end to the practice of placing chairs in parking spaces as a means to claim them.
Chair Free Chicago has published three signs Chicagoans can download and place in shoveled spaces to make it known saving (hogging?) parking spaces is not appreciated.
Signs range in tone from the apologetically admonishing Minneapolis Mad ("It's just so gosh darn snowy here in Chicago, if everyone started saving spaces, why, we wouldn't have anywhere to park!") to the more aggressive New York Mad ("Consider yourself a selfish prick, you selfish prick."). There's even an option for those who believe actions speak louder than words ("Free! Please take me home, I'm all yours.").
Our favorite is the New York version which drops "asshat" into the copy.
Coral Perez, an unemployed flight attendant who used to work for the now defunct Mexicana airline, gathered together ten of her sexist co-workers and made a 2011 pin up calendar in an effort to garner support for the airline. Of the campaign, Perez said, "It occurred to me because we all needed money, and I thought that with so many pretty girls among Mexicana's staff there were bound to be some who'd be interested."
The calendar features images of the flight attendants dressed in bikinis and sexed up flight attendant garb.
With the realization over half of all sexual assaults are alcohol-related, SAVE, a collection of cause groups fighting sexual assault, has launched the Don't Be That Guy campaign. Targeting 18-24 year old men, the poster campaign carries straight forward messaging that includes the headlines, "Just because you help her home ... doesn't mean you get to help yourself and "Just because she isn't saying no ... doesn't mean she's saying yes." A third, to be placed above urinals in men's rooms, will carry the headline, "Just because she's drunk doesn't mean she wants to f***."
Possibly treading on the likes of Hudson, Denver-based FirstBank is out with a Diorama campaign in the Denver International Airport which offers travelers free books, crossword puzzles and Sudoku via a QR code which leads to a download. About 7,000 classics and puzzles will be given out during the TDA Advertising & Design-created campaign.
Based on the first week's results, the most popular books, in order, are Sun Tzu's The Art of War, Robert Louis Stevenson's Treasure Island, The Autobiography of Benjamin Franklin, Jack London's The Call of the Wild, and James Fenimore Cooper's The Last of the Mohicans. Least popular are Walden, Emma, and, at 8 downloads, Don Quixote.