|
Subscribe to RSS
|
||||
 |
|||||
Condoms Are Armor, Dress Wisely, Says Condom Shop Condom Shop says "Don't be stupid" with some print that illustrates how forgetting a condom is the same as leaping into the line of fire wearing nothing but your bare ass. Sounds logical to us. We thank Ad Arena for this one. Wrist Slitting Ad Greets Traveling New Year Revelers We Matter decided to start the year off right with print ads on BART featuring a girl cutting her wrists for lack of attention. "How the hell can they wish us a happy 2007 with images like that?" snarled the teenage BART passenger who was forced to stare at it for the whole ride. Hey, at least we know people look at ads and even take them a little personally. Maybe next year We Matter will glam up the campaign by putting one of those "HAPPY 2007!" party hats on its not-so-optimistic New Year poster children. Read the copy here. We dig wake-up call ads, especially since cutting is a topic in suburbia that's not much addressed (and should be). That revelers came across the campaign over the threshold of 2007 was just awkward timing. Law Firm Sees Outside 4.0 Box to Nail Fresh Recruits When you think about it, what did grades really say about you anyway? Allens Arthur Robinson pairs up with agency Westgate & Friends for a doodle campaign to demonstrate creativity is better gauged in idle scribble than on a transcript sheet. Text speaks to a demo of somewhat self-entitled Echo Boomers who just want somebody that understands them. About friggin' time somebody cared about how awesome we just happen to be, though upon visiting the website we're still warmly invited to fill out the standard app with resume and do the interview rounds. We're not sure how compelling your earnest doodles will look to the irked paralegal whose job it is to take notes on you. Still, we dig the intention. Check out the campaign file, sniped from our buddies at Best Ads on TV. Sounds Deviate In Speaker Ads; Klubben Brings Them Back We've all had those moments of frustration when that Kiss track doesn't make blood curdle in our living rooms the way it would live. Hi-Fi Klubben illustrates the quiet angst musical elitists - er, purists - feel when their synthesized sound of choice just ain't jiving right. The print reads, "Something wrong with your favourites? Change your stereo! Hi-Fi Klubben." AdPunch has more including a depressing Like a Virgin throwback that may be closer to the truth behind the scenes than we'd like to think. King-Kong Sized Ads Make Great Tailgating Opp If you thought this was distracting then wait until you see the largest mobile billboard in the world, though you probably won't have a choice because it looks like a big fuckin' deal. Brought to you by Truck Ads, purveyors of classy truck decor. Nasher Baits for Museum Attendance with Tantalizing Clue Game Here's an eye-catching campaign. Agency Republik creates Illuminator, a series of time-released puzzles and clues whose answers lie in the Nasher Museum of Art at Duke University. The campaign will run twice in six months through newspapers, on the Illuminator site, on signs in the museum, and in a flip book at the museum store. Each clue corresponds to one piece of art; for example, this Missing poster speaks to Memories by Sheng Qi. And the image at left points to this guy. The person who nails all 20 gets ... a free shirt. Okay, that kind of sucks. But the game is intriguing and possibly, yes, illuminating. If there's anything we learned about America post Da Vinci Code it's that you can only get people's asses into a museum if they have a ball of yarn to untangle - and possibly a cryptic murder case involving an albino, but you can't ask for everything. Frangelico Gets Sticky, Sexy, Somewhat Uncomfortable Here's one for the whole family. Frangelico shows us just how creamy it gets with an image of - is that a hazelnut? - inside a mouth dripping sticky syrup. We tilt our heads. We stare thoughtfully. And we think, if the liqueur itself were that sticky, we'd have a helluva time trying to swallow. It recalls those "Got Milk?" ads involving the dog trying futilely to get the peanut butter out of its mouth. Image courtesy of chanukbair. HSBC Makes Good with Ambiguous Tat Ad This HSBC ad out of Singapore demonstrates what may be a successful attempt to re-brand a stodgy, almost rotary old player into something more contemporary. An interesting choice, though it begs the question which, between "traditional" and "trendy," is actually the positive and the negative. Smart not to paint either option in a bad light. A hat tip to the old boys - at least they know a message is only as good as its interpretation. Pinar Lets Silverware Speak for Themselves Givenchy once said something about how elegance can always be found in the simplicity of a straight line. We totally slaughtered that. In any case, we think the philosophy is well-demonstrated in this ad for Pinar by agency Tempus. The headline reads "Investment for flavour"; the body says, "Pınar, Turkey's 31 yeared flavour brand, is continuing to grow with your investments and add flavour in your meals." We're not sure what they sell considering the first image we saw on their site was this one, which intensely perplexed us, but we'd probably buy forks from them. - Contributed by Angela Natividad Levi's Scores with On4Life Despite the lame On4Life tagline and the suggestion they've done this before, Levi's Red Tab campaign gets its point across nicely and doesn't waste words doing it. It also happens to be damn good-looking. Check out the subtle use of shading in one variation and the contrast between dark, light and body shape in another. We've always lamented Levi's unique penchant for creating visually stunning, provocative adwork while somehow still managing to suck in the real world. Let's hope they get it right. They can start by firing the douche who named the campaign. - Contributed by Angela Natividad 
|
Source: Viral Video Chart
|
