When you think about it, what did grades really say about you anyway? Allens Arthur Robinson pairs up with agency Westgate & Friends for a doodle campaign to demonstrate creativity is better gauged in idle scribble than on a transcript sheet. Text speaks to a demo of somewhat self-entitled Echo Boomers who just want somebody that understands them.
About friggin' time somebody cared about how awesome we just happen to be, though upon visiting the website we're still warmly invited to fill out the standard app with resume and do the interview rounds. We're not sure how compelling your earnest doodles will look to the irked paralegal whose job it is to take notes on you. Still, we dig the intention.
Check out the campaign file, sniped from our buddies at Best Ads on TV.
We've all had those moments of frustration when that Kiss track doesn't make blood curdle in our living rooms the way it would live. Hi-Fi Klubben illustrates the quiet angst musical elitists - er, purists - feel when their synthesized sound of choice just ain't jiving right.
The print reads, "Something wrong with your favourites? Change your stereo! Hi-Fi Klubben." AdPunch has more including a depressing Like a Virgin throwback that may be closer to the truth behind the scenes than we'd like to think.
If you thought this was distracting then wait until you see the largest mobile billboard in the world, though you probably won't have a choice because it looks like a big fuckin' deal.
Brought to you by Truck Ads, purveyors of classy truck decor.
Here's an eye-catching campaign. Agency Republik creates Illuminator, a series of time-released puzzles and clues whose answers lie in the Nasher Museum of Art at Duke University.
The campaign will run twice in six months through newspapers, on the Illuminator site, on signs in the museum, and in a flip book at the museum store. Each clue corresponds to one piece of art; for example, this Missing poster speaks to Memories by Sheng Qi. And the image at left points to this guy.
The person who nails all 20 gets ... a free shirt. Okay, that kind of sucks. But the game is intriguing and possibly, yes, illuminating. If there's anything we learned about America post Da Vinci Code it's that you can only get people's asses into a museum if they have a ball of yarn to untangle - and possibly a cryptic murder case involving an albino, but you can't ask for everything.
Here's one for the whole family. Frangelico shows us just how creamy it gets with an image of - is that a hazelnut? - inside a mouth dripping sticky syrup.
We tilt our heads. We stare thoughtfully. And we think, if the liqueur itself were that sticky, we'd have a helluva time trying to swallow. It recalls those "Got Milk?" ads involving the dog trying futilely to get the peanut butter out of its mouth.
Image courtesy of chanukbair.
This HSBC ad out of Singapore demonstrates what may be a successful attempt to re-brand a stodgy, almost rotary old player into something more contemporary. An interesting choice, though it begs the question which, between "traditional" and "trendy," is actually the positive and the negative. Smart not to paint either option in a bad light. A hat tip to the old boys - at least they know a message is only as good as its interpretation.
Givenchy once said something about how elegance can always be found in the simplicity of a straight line. We totally slaughtered that. In any case, we think the philosophy is well-demonstrated in this ad for Pinar by agency Tempus.
The headline reads "Investment for flavour"; the body says, "Pınar, Turkey's 31 yeared flavour brand, is continuing to grow with your investments and add flavour in your meals."
We're not sure what they sell considering the first image we saw on their site was this one, which intensely perplexed us, but we'd probably buy forks from them. - Contributed by Angela Natividad
Despite the lame On4Life tagline and the suggestion they've done this before, Levi's Red Tab campaign gets its point across nicely and doesn't waste words doing it. It also happens to be damn good-looking. Check out the subtle use of shading in one variation and the contrast between dark, light and body shape in another.
We've always lamented Levi's unique penchant for creating visually stunning, provocative adwork while somehow still managing to suck in the real world. Let's hope they get it right. They can start by firing the douche who named the campaign. - Contributed by Angela Natividad
Now's your chance to but all kinds of celebu-shit from Tori Spelling and her husband, Dean McDemott. In non-news today, the pair are having a yard sale this weekend and were spotted placing flyers around their Studio City neighborhood. Some thinks it's a publicity stunt/joke but there's website promoting the event as well. Whatev.
To support the launch of Prison Break on the Portuguese FOX channel, Portuguese agency Torke created a guerrilla-style outdoor campaign with a band of chained prisoners walking the streets, posters with images of the show's cast placed behind the bars or windows and fences and small headshot posters and cards placed in shops. Accompanying the campiagn was a press kit a hidden spoon and a prison blueprint. See it all here.