Moses Parts Sea to Nasty Surprise

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A detail-rich image, coupled with a story almost everybody knows from childhood, do heavy-handed justice to the usual "don't litter" message. We can just hear the chosen ones complaining about the litter as they trot across, kicking debris out of the way with their sandals, as Moses clutches his temples in consternation.

Brentter points us to this ad by Young and Rubicam, Paris for social-minded and trendy Surfrider. We think it's clever and a touch risque, especially in this political climate, but for an Echo Boomer grassroots organization it's an interesting break from the "let's ignite the young/zealous/psychotic!" guerilla campaigns and cut-outs of dead people. - Contributed by Angela Natividad

by Angela Natividad    Dec- 4-06    
Topic: Cable, Good, Magazine, Poster



Crunch Uses Couch Potatoes to Inspire Gym Attendance

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In general gym ads tend to be pretty weird and there's a good reason why - inviting your target to do a bit of self-demeaning self-reflection can be tricky and requires a light touch, like a pickpocket or a safe-cracker.

Crunch ads are no different. They feature a series of conversations between unstudly spuds whose punchline is the campaign slogan: "Don't be a potato." Catch another variation here.

It made us laugh but needless to say we didn't extract our asses from these chairs. And really, who needs to when there's Wii in the world? - Contributed by Angela Natividad

by Angela Natividad    Dec- 4-06    
Topic: Outdoor, Poster



Benjamin Moore Targets Women with 'Enticing' Paint

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Here's a gift for the vixen in your life. Invite her to discover her Aura, a new line Benjamin Moore calls "the finest paint we've ever made." According to the copy Aura is deeper, richer and more enticing than normal.

The campaign features the usual gimmicks intended to appeal to the senses of the yoga mama: soft nude graphics, colours that look like writhing bodies under satin, and flowers.

We've seen the ad in the train station for weeks without actually knowing what it was for. In fact, we had to kneel over the tracks and really look at it, thus risking our lives, before we worked it out. From a distance it looks like it's for tomato soup, maybe with a breast cancer awareness thing going on. A sexy soup. A sexy paint. Does there really a difference make? - Contributed by Angela Natividad

by Angela Natividad    Dec- 4-06    
Topic: Outdoor, Poster



Art Directors Club Delivers Armageddon

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The Art Directors Club, in heir promotional piece for the organization's 86th Annual Call for Entries, has acknowledged the state of our world and the tumultuous and precarious position in which today's ad industry finds itself. Created by TBWA\Chiat\Day New York (why do they have to use that forward slash instead of the other one everyone else uses making the typing od thier name a pain in the ass?) the poster portrays hurricanes, tsunamis, energy shortages, bird flu, pedophilia, rogue nations with nukes, political and religious tensions, big box retailers, and numerous other worrisome plagues that afflict the world and out industry.

In the creation of the poster, the agency got all voodoo-like and researched the history of Armageddon, medieval times and other apocalyptic events for inspiration. It shows. We like. In a most blunt and concise fashion, it truly sums up the insanity of our current commercial culture.

by Steve Hall    Nov-29-06    
Topic: Good, Industry Events, Poster



Durex Makes Superhero Cutouts for Your Little Friend

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Yes, yes, we know there's a flashbulb obstructing the image but this was too good not to share. We found this Durex ad in a men's restroom in a city dominated by college students, and we can't help but wonder how many actually put scissors to print and let their little buddies fly forth and conquer.

The text definitely leaves no room for the imagination. Or does it in fact encourage the imagination to reach mighty new heights? Maybe Durex should hawk a superhero cape for both heads and not just one. - Contributed by Angela Natividad

by Angela Natividad    Nov-27-06    
Topic: Good, Poster, Racy



Sony Pushes Peace in a World of Bullhorns

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We can't always choose our in-flight seatmates and in a crowded airport it's only wishful thinking to imagine we can control our surroundings. Sony reminds us of this ongoing state of quiet angst with the new print series for their cheaper-than-Bose, noise-mumming headphones. Here's a male variant.

We think the campaign is fair considering they only recently decided to wake their marketing department up from a long slumber. They were on shaky footing for awhile as demonstrated here and here. We're sure we'll see more interesting work from Sony as time marches on. - Contributed by Angela Natividad

by Angela Natividad    Nov-27-06    
Topic: Inflight, Poster



Chipotle Changes the Way We Look at Aluminum-Swathed Burritos

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Here's a Chipotle ad that made us feel a little weird about taking that next mouthful of beef. Did that come out wrong? There's just something about its metallic appearance that makes it look... oh, never mind.

Sometimes a burrito is just a burrito. We do like how they added "big burritos" at bottom. It really pushes the innuendo over the edge. - Contributed by Angela Natividad

by Angela Natividad    Nov-27-06    
Topic: Good, Poster, Racy



Bay Area Rapid Transit Says Thank You, Big-Brother Style

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Northern California's BART system is running an ongoing "thank you" campaign, variations of which are plastered all over their 20-or-so stations. The ones we've seen include "Thank you, romance novel reading riders" and "Thank you, first time riders," among others including this one.

Having taken BART since our guileless preschool days, we think the campaign is rather sweet if not a little creepy. Really. We love that they know us so well but as we crochet or clutch our trashy novels we can't help but jerk our eyes around to see who's watching. - Contributed by Angela Natividad

by Angela Natividad    Nov-27-06    
Topic: Poster



Firm Says Even Accountants Can Be Passionate, Sexy

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Here's an interesting ad seen at the airport over the weekend. Chicago-based Grant Thornton wants to make it crystal clear that their accountants have the spice of life those other accountants so often lack.

A rose between the teeth is a clever way to make the point but the real question lies in whether they can also tango while calculating our tax return. Then we'll really be swept off our feet. - Contributed by Angela Natividad

by Angela Natividad    Nov-27-06    
Topic: Poster



Amnesty International Puts Human Rights Defenders Behind Bars

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Here's a somewhat depressing campaign in which images of bummed-out, otherwise friendly-looking people are set behind community bars to demonstrate how the same thing, only worse, happens to human rights defenders worldwide. The campaign is for Amnesty International with TBWA out of Paris. Adverbox has more from the same campaign. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Good, Poster










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