Sprint Flirts with Mind Trips in 'Sprint Ahead' Rebrand

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In the race to stay salient in the We-Can-Be-Phones-AND-Radios! pissing contest, Sprint drives right to the point with its new "Sprint Ahead" campaign, which boasts psychedelic graphics to highlight the tagline, "Music so fast it's trippy."

We hate to get our metaphors mixed but trippy music brings the one-time hazard of CD-skipping to mind, something that, before iPod, drove us crazy. And anyway, do we really want to use the word "trippy" in any context shared with sprinting?

Sounds like an accident waiting to happen.

The campaign was orchestrated by Goodby, Silverstein & Partners, San Francisco.

by Angela Natividad    Jul-12-07    
Topic: Campaigns, Mobile/Wireless, Poster



WTF Campaign for WTF Yields Desired WTF Response

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Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.

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by Steve Hall    Jul-12-07    
Topic: Good, Poster, Racy, Strange, Video



Sisley Ad Brings New Meaning to the Term, 'Coke White'

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Animal New York pointed us to this new Sisley ad by Zoo Advertising, Shanghai. Across the bottom of the brand are the words "Fashioin Junkie."

Irritation over the misspelling of "Fashion," and consequent suspicion of the ad's legitimacy, aside, Sisley is typified for the poetic license it exercises to put women in compromising positions, examples here and here. We're clearly not in the same neighborhood as cause-toting sister label Benetton anymore.

But hey, this is no time to preach the message. Clever use of the credit card in the spot, considering the nicely-carved coke-white dress probably cost as much as a nicely carved couple ounces.

UPDATE: In the comments section, a note from Sisley states these images are not the approved work of the company. Um, right. Is that why it took them so long to make this comment?

by Angela Natividad    Jul-11-07    
Topic: Brands, Poster



Perrier Nails Left-of-Center in the Bullseye

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In hopes of winning points with the edgy and the tongue-in-cheek, Perrier launches Show Me Perrier.

The site works a little like Stumbleupon. You click on the Perrier logo (which, instead of "Perrier," says "Sexier") and it brings you to a new Web destination without driving you out of the Perrier site. Then you rate the content or contribute your own site to the mix.

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by Angela Natividad    Jul-10-07    
Topic: Best, Brands, Online, Poster



Hey, Disease Prevention Can Be Sexy Too

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Cummins & Partners, Melbourne put together this ad for Multiple Sclerosis in Australia, in which the various body parts of a naked model are stamped with blank expiration dates. The text reads, "When you have Multiple Sclerosis you never know what will expire next."

Way to adopt decadence to educate. Cummins & Partners is the same firm that in March put a coin-operated scientist on the street, also for MS. Clearly these are the guys to go to when you've got a disease that merits discourse.

by Angela Natividad    Jul- 5-07    
Topic: Cause, Magazine, Poster



M+FG's 'Last Supper' is Just Too Haute for the Vatican

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We felt pleasantly provoked by this ad for Marithe + Francois Girbaud, in which female models take up the mantles of Jesus and the Apostles for The Last Supper. There's also a man that we're guessing is supposed to be a Magdalene, or maybe a Judas, figure.

We love how the viewer is first slapped with recollection of the Da Vinci original, but beyond that the image merits a good long look. The facial expressions are wildly illustrative. And there don't appear to be chairs or table legs.

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by Angela Natividad    Jul- 5-07    
Topic: Brands, Good, Magazine, Poster



Royal Enfield Motors Penetrate in Pretty Prints

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Motorcycle mark Royal Enfield put together a set of prints that, we think, are meant to showcase all the sights you could see from your wizzy wee bike. It's eye-catching and all but somehow negates all the mama's-boy condemnation they so pithily highlighted here.

Or maybe we're reading this all wrong and the concept is all about the big hot masculine motorcyclist penetrating the frilly feminine universe.

See variations here and here.

The prints were developed by Delhi-based Creative Independant 'A,' the same guys who brought us the umbilical cord video we linked above.

by Angela Natividad    Jun-29-07    
Topic: Brands, Poster



Got an Ear for Classical Fare? Go to Hell. Better Still, Go Drunk

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Brazilian youth magazine Simples is pushing a drunk driving awareness campaign with the help of DDB, Sao Paulo, which threw together these psychedelic concert flyers for dead musicians.

"These artists are all dead, but they are very alive in heaven -- or hell? -- and they must be happy playing their music there," says writer Aricio Fortes to AdCritic. "The only way to go see them is to die stupidly and fast."

Hey, if Mozart, Beethoven and Bach took the slip-and-slide to the fiery depths, it can't be that bad.

Anyway, posters like the one at left invite the curious onlooker to check out their (snarling?) composer of choice in the afterlife. All you have to do is drink and drive.

How very creepy.

For inebriates not keen on an eternity of Beethoven's Fifth, there's always slipper pong.

by Angela Natividad    Jun- 8-07    
Topic: Cause, Poster, Strange



Adrants Isn't the Only Place to Find Typos

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While we (perfect speller Angela excluded) have absolutely no business pointing out other's typos when you can find plenty of them right here on the pages of Adrants, what fun would it be if we couldn't all poke fun at big boy Reebok for producing a subway card with the word "everything" spelled "eveything"? And besides, Copyranter brought it up first. We're just sharing.

by Steve Hall    Jun- 7-07    
Topic: Bad, Outdoor, Poster



Homeless People Used to Condemn Use of Homeless People In Ads

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Dripping with egotistical irony, this Giovanni+Draftfcb Rio de Janeiro-created campaign for the Creative Club of Rio de Janeiro rips on the nation's apparent obsession with the use of homeless and disabled people in advertising seemingly to achieve creative brilliance and win awards at their expense.

With headlines, "I helped a copywriter become a creative director", "I've made a creative team win a lion at Cannes" and "Thanks to us. An art director had his salary doubled," pulls no punches while, at the same time, does the very thing it's trying to stop.

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by Steve Hall    Jun- 6-07    
Topic: Bad, Campaigns, Good, Poster








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