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Underscore Marketing President and blogger Tom Hespos sent us this help wanted ad for a sandwich shop which we just couldn't resist sharing with you. While preparing salad is a much needed skill in a restaurant, wording the need for such expertise can, in this case, be a bit misleading.
For Joe's Garage in Minneapolis agency Colle & McVoy releases a campaign called "Fixing Food, Not Cars." Agency rep Jennifer Weismann says the restaurant gets calls from people looking for repair shops constantly so we figure they wanted to stir up still more confusion.
Good job. After seeing the creative we felt less "Fuck, what I'd do for a BLT right now" and more "Where can we get a Hummer decal that says Hummus? Do they sell those there? Does somebody want to give them a call and find out?" There are also BLT and Lamb Burger versions. The words "lamb burger" against a gigantic SUV grill struck us as funny on so many levels. - Contributed by Angela Natividad
Colorado is the new burrough. Denver-based Anthony's New York Pizza has created a bumper sticker campaign that will place stickers in the hands of 500 people who have relocated from the New York area to the Denver area. The list was culled from DMV records and will attempt to make New Yorkers feel right at home in their new mountainous surroundings. See additional creative here.
While this notion is more myth than truth, Post It has done a nice job offering its services to those of us who just can't seem to remember the name of the person laying in bed with us the next morning.
Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.
Like a plague rolling across the land, the Jeep Wrangler campaign with its "new species" keeps invading more and more media space including storescapes, billboards and bug cases featuring miniature versions of the Jeep in bug form. This campaign's certainly got legs. OK, that was bad, Really bad. See more bugs here.
According to Animal, New York's MTA is dramatically stretching the definition of a city block in a currently running poster campaign which declares the "Diamond District" an actual neighborhood. The kicker? The diamond district consists of barely one block. We wonder just how many neighborhoods the city would consist of if this definition became widespread.
To promote slasher flick, Saw III, actor Tobin Bell, who plays Jigsaw in the movie, will have his actual blood splattered across 1,000 promotional posters in 25 markets. Lionsgate will sell some of the posters for $20 and donate the money to the America red Cross
Reverse Cowgirl sends us this titillating Lolita-like poster ad campaign (second image here and a motherlode here) for Lee jeans that was under the scrutiny of Australia's Advertising Standards Board after several people complained "the clothes can hardly be seen and "
this type of ad demeans women." True that but the Board did not rule against the ad saying, "The board (notes) that the woman is over 18, is fully clothed in attire that is fashionable amongst young women for summer, and that there is no nudity." True that too. Besides, a little fantasy never hurt anyone, right? Of course, some women will look at this ad and say, "I'm not dressing like that slut" while their boyfriend or husband at the same time begs them, "please, please dress like that slut for me!"
Sometimes when a copywriter sits down to hone the craft, the intended meaning of the written words occasionally takes on something other than what was originally intended as in this directional sign in the UK's Northhampton General Hospital which reads, "Family planning advice. Use rear entrance."