Following former wife Pamela Anderson, rocker Tommy Lee has agreed to appear, apparently naked, in an anti-fur PETA poster. In the ad, Lee is quoted as saying, "Be comfortable in your own skin and let animals keep theirs." The poster will be displayed, initially, in the New York City nightclub, Home.
A small Michigan agency, named Hawairish because one of the partners is Hawaiian and the other Irish, has done some interesting work for local clothing retailer, Incognito which speaks to the importance of the now for teens.
Agency partner Ty Hutchinson explains the work thusly, "We know what teens think. One wrong move could end their life as they know it. Whether it be a parental embarrassment, dating the wrong person, being seen on the wrong side of the lunchroom or wearing the wrong fashion. It really was a simple solution for us - agree with them. This is an important time. In fact, every other stage of life sucks. The result is edgy but right for the audience."
The creative was produced as in-store posters and a website will be launched in the near future. A second version of the poster can bee seen here.
OK, do guys really need to have a massive pair of breasts right in front of their eyes when all that's being attempted is to remain relaxed in order to calmly relieve the previous few hours of liquid intake?
While we're all for co-marketing, marketing tie-ins and other forms of mutual backscratching, an Adrants informant points out the striking similarities between Tom Cruise's War of the World movie poster and Tom Cruise's...uh...we mean L. Ron Hubbard's book about Scientology. Coincidence or subtle bully pulpitting?