Why Post Flyers When There are So Many to Vandalize?

goldfrapp-blacklipps.jpg

Okay, we love this. Instead of posting flyers for its East Village concert (which takes place either last night or right now), Black Lips (or its fans?) used ads around town to spread the word.

Black lips were drawn across the faces of models and actors, alongside the concert place and time: 3/10/08 and/or 3/11/08, Bowery Ballroom. See more at Guerilla Communication.

Black Lips' MySpace confirms the concert takes place on the 11th, not the 10th. Oh but wait, Copyranter insists it's Monday the 10th.

Well, this is guerrilla so shit happens. Either way, you missed it. (Bummer.)

by Angela Natividad    Mar-11-08    
Topic: Events, Good, Guerilla, Poster, Promotions



Spitzer Scandal Spun to Promote Virgin Mobile

spitzer-client-9.jpg

"I'm tired of being treated like a number..." laments NY Governor Eliot Spitzer in this print ad for Virgin Mobile in Canada.

The copy goes on to read "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."

How very wicked. But revelations of Spitzer's place in the queue (Client #9) at a busted prostitution service come at an opportune time for Virgin Mobile, which only revealed its preoccupation with American politics this month.

Just another instance of Virgin behaving badly.

by Angela Natividad    Mar-11-08    
Topic: Magazine, Mobile/Wireless, Political, Poster, Spoofs



Have You Considered the HUMANITY of Your Fast Food Chain of Choice?

mcds-equal-opp.jpeg

Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)

The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."

more »

by Angela Natividad    Mar- 7-08    
Topic: Brands, Campaigns, Good, Newspaper, Poster



No, Not Even Angels Can Save Your Portfolio Now

supernatural-trader.jpg

The winged creature at left is one of the poster children for Liquidnet's Become Supernatural campaign.

We went on the website to find stuff to make fun of but it turns out we liked clicking on the characters, listening to the "whoosh" and watching the brokers' eyes glint. Oh well.

By the way, not to steal Liquidnet's thunder or anything, but if you actually want to buy and sell stocks online, Zecco doesn't charge brokerage fees for up to 10 trades per month. Huzzah.

by Angela Natividad    Mar- 6-08    
Topic: Brands, Campaigns, Magazine, Outdoor, Poster



Virgin Pulls Tired 'Bill' Card to Promote No-Con Contracts

hillary-virgin-thumb.jpg

Virgin Mobile is so naughty. Check out this political spoof ad that features Hillary Clinton looking into the horizon and thinking, "I wish my bill wasn't so out of control..."

Tagline: "You call the shots." This is for Virgin's new "no-con contracts." (Thanks to Adrants reader Simon for sending it over.)

The ad rings a little like a cheap blow, considering most of Hillary's Bill troubles went down in the mid-'90s and the poor woman is still suffering humiliations galore. Now that PR guy Penn is trying to divorce himself from Camp Clinton, we bet she wishes she could call a few shots right about now.

more »

by Angela Natividad    Mar- 4-08    
Topic: Magazine, Political, Poster, Spoofs



Royal Enfield Brings the 'Tripper' Out in Everybody

Andre1.jpg

We just got a ton of creative from a new Royal Enfield campaign in Delhi. It's called "Trip" -- not to be confused with what happens when you ingest too many of the wrong kind of mushrooms.

Pretty standard profile-of-a-user stuff. Each one has a picture of a dude, his name and his motorcycle, followed by a brief timeline of "whoa!" and "damn!" activities. Each timeline ends with "Tripping ever since," which refers to when they started riding Royal Enfields.

Profile campaigns are sort of like the Zodiac. If you add enough variation and disseminate the ads across enough media, you're bound to trigger an irrational "Hey, that's TOTALLY ME!" in anybody curious enough to linger on the copy.

more »

by Angela Natividad    Mar- 3-08    
Topic: Brands, Campaigns, Magazine, Poster



Icons Transcend Time in Converse Sneaks

converse-living-dead.jpg

To celebrate 100 years in footwear, Converse is welding new icons to old ones in a campaign called "Connectivity."

According to Complex, "cultural heroes" like James Dean, Hunter S. Thompson and Sid Viscious will fuse feet (neat touch!) with Common, Dwyane Wade and Billie Joe Armstrong. Sort of like paper dolls.

See more here.

more »



On Fancy Feet of Foucan, KSwiss Hits the Running Scene

kswiss-foucan.jpg

To promote its hot new Ariake running shoe, K-Swiss enlisted the face of Sebastien Foucan, the founder of free running. ("Free running" is when you go jogging and, instead of hauling ass around an obstacle, you do an impressive Ranma-style aerial flip over it. Seriously.)

The print ads are very Zen. There's no copy, just images of Foucan being Foucan and a small K-Swiss logo at bottom. They were put together by Perfect Fools which is based in Sweden and the US. The ads will be accompanied by a wannabe-viral (which we haven't yet seen) and a website.

See Foucan variant. We're not really sure whether people will put two and two together and go, "Okay, Ariake = running! Got it." Because we were all, "Acrobatic skater gear?"

by Angela Natividad    Feb-29-08    
Topic: Brands, Campaigns, Celebrity, Magazine, Poster, Sponsorship



Hook-Ups Come Easy for Pickups on TruckMatch

biglarry.jpg

After March 1, which is when this site goes live, it may well be the case that finding your match was never easier. (If your match happens to be a two-ton 4 x 4 in gun barrel gray.)

TruckMatch.com is where truck buyers and sellers can find happy harmony with low transaction rates. To generate some love, Kelly/Russell Advertising put together a few B2B spots that draw a parallel between finding mates online -- a tricky business -- and finding the perfect pickup. Here are two more:

o "As with online dating, when it comes to truck buying, it's what isn't revealed that should worry you."

o "Finding the right match online can be tough. Until now, finding the right truck wasn't any easier."

We dig it.

by Angela Natividad    Feb-28-08    
Topic: Good, Magazine, Online, Poster



Want Some Spider with that Sweet Corn?

travelchannel-thumb.jpg

Arg! Get a load of this print ad for the Travel Channel.

And gross! Watch the spot with the cow heart vending machine.

The funny thing is, something about the slogan -- "One man's weird is another man's wonderful" -- makes us hungry.

The spots were composed by the very weird, slightly wonderful Moroch.

by Angela Natividad    Feb-27-08    
Topic: Campaigns, Commercials, Good, Magazine, Poster, Strange, Television








Stanton Optical


Featured FREE Resource: