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Adrants Isn't the Only Place to Find Typos While we (perfect speller Angela excluded) have absolutely no business pointing out other's typos when you can find plenty of them right here on the pages of Adrants, what fun would it be if we couldn't all poke fun at big boy Reebok for producing a subway card with the word "everything" spelled "eveything"? And besides, Copyranter brought it up first. We're just sharing. Homeless People Used to Condemn Use of Homeless People In Ads Dripping with egotistical irony, this Giovanni+Draftfcb Rio de Janeiro-created campaign for the Creative Club of Rio de Janeiro rips on the nation's apparent obsession with the use of homeless and disabled people in advertising seemingly to achieve creative brilliance and win awards at their expense. With headlines, "I helped a copywriter become a creative director", "I've made a creative team win a lion at Cannes" and "Thanks to us. An art director had his salary doubled," pulls no punches while, at the same time, does the very thing it's trying to stop. Terra Makes for Muddled Puppet Master This Terra News print campaign by DM9, Brazil has apparently confused readers with its use of strings, says AdPunch. The logic was to suggest that behind every action lie a series of events that led up to it, and the hope is that the user infers this series of events will be clarified on Terra News. Campaign text reads, "And suddenly you start seeing the world more clearly." They probably would have sparked less confusion with a more direct caption like, "Every string has its source," or maybe that's more confusing. It's hard to tell from here; hindsight's always 20/20, isn't it? Variation here, yo. (Be forewarned: That one has a ton more strings, which probably didn't help clarify matters. Really. It kind of looks like a loom. Like, if we had yarn right now, we'd totally cut out the ad and make a blanket. A really, really small blanket.) Jessica's Dribbling Ice Cream, Head on Head Promote Lucky Chuck Ah yes, the dribbling vanilla ice cream cone. The barely seen head of a woman near the other head of a smiling man. Ah, yes, the late summer oddity known as Good Luck Chuck, a movie about a guy named Cahrile who has sex with women which then brings them luck. That is until he meets Jessica Alba and his luck forces him to, well, not sleep with her but with others so, well, following summer bubble gum movie logic, Charlie gets the hottie of his dreams. Watch the trailer. It makes sense. Sort of. Oh, and we're thinking these posters are a a bit less than official. Either way, see both posters here. Dank!: 'Wait - that Coveted Couch, Like Larry Fortensky, Will Find You' DDB&Co, Istanbul hit us with this campaign for Dank!, a used furniture store that admonishes, "If you really want it, it's worth waiting for." To make the point, print ads outline a series of events that have brought actors or famous people all over the map. A list of Elizabeth Taylor's husbands, for example, is at left. You can also see Sharon Stone's film career (up to the point where she hits Turk TV) and Gabe Batistuta's clubs. We're not quite sure we'd want these peoples' hand-me-down divans, but hey, if Russell and Kimora clamored for the late Versace's bed and dining table we suppose there's a market. Your Girl's Gonna Get Wet Any campaign with the headline, "Your Girl's Gonna Get Wet," is bound to cause a bit of attention and make one think, "Hmm, I better be there for that," which is why the payoff to the headline is "Make Sure You're There Too." OK, then. We will be there. If only we knew where "there" was. Ah, yes, the glorious teaser ad. While the association of girl, wet and tease together is oh so witty, the visual in the teaser get's one's mind out of the gutter in time to realize it's probably an ad for some water park. You decide. The posters are placed around a mall in Toronto. In Print Form, Corona's a Moonstruck Experience This simple piece by Corona is a nice demonstration of why the nation's favourite beer import should be seen and not heard. And per AdCritic, which dropped the ad into our laps, it's a nice way of illustrating why its dependency on the lime should be considered a luxury, not a euphemism for its otherwise-ick factor. It kind of brought this to mind though, which is totally not Corona's fault. Eva Longoria Moonlights As Nightclub Model We wonder whether or not Eva Longoria's handlers will be happy when they see this Tonic Night Club Latin Seduction Fridays poster sent to us by Sanj the Toronto nightclub has currently placed around the city. Celebs must always walk that fine line between underexposure and overexposure but we don't think this is exactly what the Eva Longoria camp had in mind. We'll make easy for you, lawyer. The club's number is 416-204-9200. Of course, this whole thing could just be part of an elaborately masterminded underexposure campaign. The image on the poster originates from this earlier image of Longoria. EA: School Sucks, Come Play Potter For EA's Harry Potter and the Order of the Phoenix video game, Wieden+Kennedy, Amsterdam remind school kids why lives of fantasy can be way better than everyday education. See another variant on the print campaign here. We remember grade school. It was hard enough to drag our asses to class without having to deal with moving stairs, talking pictures and breaks in which we may actually be, well, broken. Otherwise, the print images speak a thousand favourable words for the quality of the game. Text-Rich Ads Promote A/V Orgy We thought this campaign, developed by JWT, Dubai for Pause & Play International Film Festival, was neat. The theme, "Tired of watching the same Hollywood cliches," corresponds to the tagline, "Not the usual fare." We were pretty surprised by the number of cliches the copywriters were able to find; then again, they forgot a big favourite: the improbable pair always gets together. Each poster relies entirely on text to draw interest to the film event. Not an easy thing to do. Whatever happened to good typography? Oh right, CGM. Okay, no, Cappiello definitely hammered in the first nail. But by no means was CGM far behind, give or take a few decades. 
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Source: Viral Video Chart
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