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Amnesty Gets Esoteric, We Fail to See the Light We're not really sure what's happening in this ad for Amnesty International by Grey Thailand, which solemnly (in Courier, no less) intones, "Not all domestic violence is visible." In the top right-hand corner there's a wee little gremlin man with his hand raised to strike. He looks like an antagonistic character from a children's novel, maybe something like Freak the Mighty - mean, granted, but only two feet tall. Bravo Lets Segmentation Cat Out of Bag We're not really sure what Bravo was trying to do here. Maybe they thought it would be clever to try nailing ad dollars and viewers in one fell swoop. With that in mind we get this ad showcasing The Affluencers, a packaged Gen Y boy and girl sporting all accoutrements of cool, including a love of Bravo. The bottom reads, "Most affluent + most influential + most engaged viewers = THE AFFLUENCERS," followed by the tagline, "Watch what happens when you buy Bravo." Sprint Flirts with Mind Trips in 'Sprint Ahead' Rebrand In the race to stay salient in the We-Can-Be-Phones-AND-Radios! pissing contest, Sprint drives right to the point with its new "Sprint Ahead" campaign, which boasts psychedelic graphics to highlight the tagline, "Music so fast it's trippy." We hate to get our metaphors mixed but trippy music brings the one-time hazard of CD-skipping to mind, something that, before iPod, drove us crazy. And anyway, do we really want to use the word "trippy" in any context shared with sprinting? Sounds like an accident waiting to happen. The campaign was orchestrated by Goodby, Silverstein & Partners, San Francisco. WTF Campaign for WTF Yields Desired WTF Response Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience. Sisley Ad Brings New Meaning to the Term, 'Coke White' Animal New York pointed us to this new Sisley ad by Zoo Advertising, Shanghai. Across the bottom of the brand are the words "Fashioin Junkie." Irritation over the misspelling of "Fashion," and consequent suspicion of the ad's legitimacy, aside, Sisley is typified for the poetic license it exercises to put women in compromising positions, examples here and here. We're clearly not in the same neighborhood as cause-toting sister label Benetton anymore. But hey, this is no time to preach the message. Clever use of the credit card in the spot, considering the nicely-carved coke-white dress probably cost as much as a nicely carved couple ounces. UPDATE: In the comments section, a note from Sisley states these images are not the approved work of the company. Um, right. Is that why it took them so long to make this comment? Perrier Nails Left-of-Center in the Bullseye In hopes of winning points with the edgy and the tongue-in-cheek, Perrier launches Show Me Perrier. The site works a little like Stumbleupon. You click on the Perrier logo (which, instead of "Perrier," says "Sexier") and it brings you to a new Web destination without driving you out of the Perrier site. Then you rate the content or contribute your own site to the mix. Hey, Disease Prevention Can Be Sexy Too Cummins & Partners, Melbourne put together this ad for Multiple Sclerosis in Australia, in which the various body parts of a naked model are stamped with blank expiration dates. The text reads, "When you have Multiple Sclerosis you never know what will expire next." Way to adopt decadence to educate. Cummins & Partners is the same firm that in March put a coin-operated scientist on the street, also for MS. Clearly these are the guys to go to when you've got a disease that merits discourse. M+FG's 'Last Supper' is Just Too Haute for the Vatican We felt pleasantly provoked by this ad for Marithe + Francois Girbaud, in which female models take up the mantles of Jesus and the Apostles for The Last Supper. There's also a man that we're guessing is supposed to be a Magdalene, or maybe a Judas, figure. We love how the viewer is first slapped with recollection of the Da Vinci original, but beyond that the image merits a good long look. The facial expressions are wildly illustrative. And there don't appear to be chairs or table legs. Royal Enfield Motors Penetrate in Pretty Prints Motorcycle mark Royal Enfield put together a set of prints that, we think, are meant to showcase all the sights you could see from your wizzy wee bike. It's eye-catching and all but somehow negates all the mama's-boy condemnation they so pithily highlighted here. Or maybe we're reading this all wrong and the concept is all about the big hot masculine motorcyclist penetrating the frilly feminine universe. The prints were developed by Delhi-based Creative Independant 'A,' the same guys who brought us the umbilical cord video we linked above. Got an Ear for Classical Fare? Go to Hell. Better Still, Go Drunk Brazilian youth magazine Simples is pushing a drunk driving awareness campaign with the help of DDB, Sao Paulo, which threw together these psychedelic concert flyers for dead musicians. "These artists are all dead, but they are very alive in heaven -- or hell? -- and they must be happy playing their music there," says writer Aricio Fortes to AdCritic. "The only way to go see them is to die stupidly and fast." Hey, if Mozart, Beethoven and Bach took the slip-and-slide to the fiery depths, it can't be that bad. Anyway, posters like the one at left invite the curious onlooker to check out their (snarling?) composer of choice in the afterlife. All you have to do is drink and drive. How very creepy. For inebriates not keen on an eternity of Beethoven's Fifth, there's always slipper pong. 
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Source: Viral Video Chart
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