This new spot for Nissan (:30 and :60) immediately piqued interest: one car circulates a vinyl album. Interesting retro tones punctuate the background. The camera pans out, revealing many vehicles circulating many vinyls. It's an image that brings Warhol to mind.
What's going on? What'll happen next? Will Nissan pull a Dell?
Nah. One jalapeno-red maverick races off its track (cut to big Nissan logo!), encouraging others to do the same. (A vaguely familiar idea. Got a quote for me, Mazda?) They briefly fall in line, a tactic car advertisers seem to love, then park with a screech in haphazard fashion.
The 350Z, arguably Nissan's sexiest model, pulls abruptly into the foreground. The tagline follows: "Escape the pattern. Nissan."
If you're a bus company with an ad campaign that touts the fact nobody's ever heard of "bus rage" and them some freak goes and beheads a dude on the bus, you're quite likely to pull the campaign which is exactly what Greyhound did in light of last weeks bus murder.
After the murder of 22-year-old Tim McLean, who was repeatedly stabbed and then beheaded on a bus traveling through Manitoba, Greyhound pulled their poster campaign which carried the headline "There's a reason you've never heard of Bus Rage." well, sadly, now there is and the campaign had to be killed.
Under the tagline "Never let their toys die," Energizer UK depicts kids in various states of, uh, toyless engagement. The campaign won top accolades in Press Advertising at the Cannes International Ad Festival.
See the work (helpfully labeled by ME!):
o Pretty Pretty Puppy
o Not Quite Rain
Put together by DDB/South Africa to support Energizer's "longest-lasting battery" position. Awesome stuff. What'd you guys do, spend a week at the primary school?
Four years ago when Keira Knightley starred in King Aurthur, the studio had her breasts digitally enlarged for the movie's promotional materials. Knightley, now 23 and starring in the film The Duchess, refused requests from studio heads to toy with her chest, claiming she's happy with her body the way it is.
Oh yes, we all love period piece cleavage, what with the era's corseted gowns and plunging necklines, but every woman should be able to feel completely comfortable with her own body without society dictating that they be a C or D cup.
Knightley, who caved to studio breast enhancement requests in 2004, put her foot down this time. Last year she told Britain's GMTV, "I would love to have breasts! I'm never going to get them. I'm naturally who I am."
While we'd all love to be perfect, we know perfection doesn't really exist. And creating the illusion that it's attainable only spawns unrealistic goals that can do serious damage to a person's psyche.
The DHSMV and the Florida Rider Training Program are looking for cool ways to get bikers to dress more visibly. So they launched Ride Proud Dress Loud.
The associated print ad campaign -- put together by Kidd Group -- features bikers in various shades of yikes! and oh my!. There's also some wince-worthy flaming-leather action. Great balls indeed.
More ads here.
Our source at Kidd says a lot of hardcore bikers are pissed about the campaign. Well hell, sour grapes, it could always be worse. Good stuff from Kidd though. I like a little colour on my burly man.
When they need to promote a drab or tiresome message, French creatives always know what buttons to push: the really, really shallow ones.
At left, Chanel's Karl Lagerfeld encourages pedestrians and motorists to wear yellow safety vests with the following message (big merci to desedo for translating): "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."
Thank you, Lord Lagerfeld. I will never complain about my bicycle helmet or plump orange swimming vest ever, ever again.
The effort is part of a French government safety campaign. As of July 1, the vest and reflective triangle will be mandatory for drivers and cyclists.
Wince. No wonder they enlisted The Karl. It sounds unforgivably tasteless. Oh, the sacrifices you make in the name of life.
- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.
- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.
- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.
- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?
- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.
by Angela Natividad
, Industry Events
On June 18 at 5PM at Macy's in San Francisco, Giorgio Armani will unleash a giant poster with a David Beckham image from the Emporio Armani Underwear campaign. Shield your eyes little ones as the big one may be too much for you to handle. That or scrawny Victoria who'll, no doubt, be there to make sure her husband's junk remains her own, might smack you with one of her fake boobs.
Greek station Galaxy 92 made a resonant impression on us in 2007 with "DOGMA," a print campaign where dictators proclaim the merits of music.
But that was then. Galaxy's gone 180 on our asses. "Stop Modern Dogmas," its current ads demand -- in little red buttons! -- over images of brassy, but vapid, constructs of modern worship:
o Nip Tuckism (at left)
Slogan: "All music. No dogma." No word on how Galaxy92 feels about the ones it invented last year. I imagine they're exempt from scorn -- or else they did very, very poorly amongst the public.
"Stop Modern Dogmas" was put together by Lowe, Athens, the creators of "DOGMA."
For Pittsburgh Passion, an indy women's football league, Garrison Hughes asks us to "celebrate the delicate flower that is woman ... as well as the beauty of one delicate flower drilling the other delicate flower into the ground." Touchdown, BITCH!
Also see variant: "A woman's hands can heal, teach, inspire and comfort. It can also deliver a wicked head-slap when the ref's not looking."
How very "I am woman, hear me roar! -- or at least pull a flag once in awhile." (Kidding. I'm sure women's football is ultra-rowdy.)
Would've been awesome if the talent were actual Pittsburgh Passion players and not just Corbis fodder. Maybe they felt put-off by the soft-focus lens technique.