BAGnews Notes takes issue with a recent print ad for ExxonMobil touts the company's emission reducing efforts. Analyzing the ad, BAGnews Notes writes, "ExxonMobil is primarily involved in the production of gasoline, which is primarily responsible for air pollution and ozone depletion caused by auto emissions. The ad, however, refers to the capture of steam. If you read the ad copy, aren't they doing a bait-and-switch in which steam capture is (intentionally) confused with emission reduction? Maybe I'm wrong, but it seems the company is using one process to cloud the other."
Yesterday, Diageo announced the launch of a new ad campaign for Smirnoff ICE and Smirnoff Twisted V, starring a guy named Uri and his friend Gorb, both of whom have horrible imitation Russian accents. The snore-inducing press release claims the two "use their street smarts and unique cultural perspective to cut through the clutter encountered in daily life." Oddly, the campaign itself is not all that snore-inducing. See the commercials after the jump.
Beginning with cosmopolitan line drawings of New York City which then wisk you away, first by taxi, then by airplane, to the lush Polynesian tropics of Tahiti, Air Tahiti, beginning service from New York July 9th, envelopes you with a new, very engaging microsite. After the long intro, which, of course, you can skip but won't really want to as it leads you deeper into tropical vacation paradise, the site, created by Saatchi & Saatchi, provides information on the culture, exquisitely beautiful photos of the destination and vacation packages. The experience is beautifully executed and compels you to mentally linger, dreaming up your perfect vacation.
UPDATE: Gawker covers the launch party in NYC.