Not one to sit idly by while its nemesis gets a $300 million makeover, Apple is out with two new commercials, one of which directly comments on the amount of money Microsoft is spending on its current advertising campaign. In the ad, we see PC divvying up Microsoft's budget allocating the lion's share to the ad campaign and a minuscule amount to fixing Vista's problems.
Mac comments on the seemingly illogical allocation which causes PC to think for a minute before he reallocates in a manner not quite expected by Mac. It's pointed commentary on the all too common viewpoint advertising can cure all ills.
Oh wow. This ad, capturing the precious moment between two people when they decide to ask and answer one of life's biggest questions which, in a big way, will determine how they live the rest of their lives together, is, by far, one of the best we've seen.
With nothing but a ball of string and some ingenuity, one man expresses his eternal love for the woman of his dreams. Love does, indeed, rock.
Created by The Richards Group for Zales, this commercial features music created specifically for the ad by Robert Francis. The song is entitled Don't Forget Love and was produced by PrimalScream Music Creative Director and EVP Nicole Dionne.
April 8, 2008: With a link like slinkyfoxvideo.com (dead link. now here) and a red lingerie-clad, girl-next-door hottie like the one in this video, viewership is almost guaranteed. Here at Adrants, we've seen a lot of videos used to promote all sorts of things. A lot of them. Most of them terrible. This, though, is one of the best. One could argue it's just another trashy sex-sells piece of crap but one would be wrong. The content of the video is directly related to what's pitched at the end of the video and it's wonderfully done.
An atrocious "Top Model" poster, a diabolically clever "Dexter" campaign, a witty "Chuck" ad, an insanely Candyland-looking "Biggest Loser" promo and an all-too-sleepy "Fringe" billboard are among the 25 best and worst fall TV "key art" ads bluntly critiqued and graded in a slideshow on Hollywood Reporter's The Live Feed blog.
The Hollywood Reporter's James Hibberd tells us, "Project was inspired by sitting in LA traffic, looking at the annual fall deluge of TV ad billboards and thinking it might be interesting to review the most compelling ones."
Check it out here. One of my favorites, Gossip Girl is first up.
Not quite as blunt as the long-running Herbal Essence campaign which has no problem trying to make us believe its hair care products will give women thunderous orgasms, this new Euro RSCG London-created campiagn for VO5 Hot Oil more subtly eludes the the notion, somehow, hair care products do, in fact, give women orgasms.
The print campaign, with headlines like, "It took my by surprise in the shower," The best 60 seconds in my life, "I glowed afterwards, " It hasn't felt this good in ages" and "Oh. My. God," aims to "reinvent the cult status of VO5 Hot Oil as a miracle product in a manner similar to that women's exercise product on Mad Men which, yes, gave women orgasms.
Over at Gawker, Nike is taking a beating for a new slogan it's testing in a new campaign targeting women in Europe. The tagline, "Here I am" is humorously pointed out to have, well, and interesting relationship with the parent tagline,"Just Do It." The relationship? The actionable "do it" portion of the parent tagline is seen to be a bit, well, awkwardly demeaning when placed next to the more submissive "Here I Am."
So is Nike telling the bulk of its audience to just do it with submissive women in Europe who will just lay down and say "here I am?"
As you likely know, we love to trash bad work here. We think it's our strong suit. We also have a short attention span and, thankfully to many, don't often go into lengthy detail in our trashings. But, we can appreciate and point to others who don't seem to have short attention spans and who take a keen interest in ripping apart every conceivable element of a piece of work.
Recently, new NBA franchise and former Seattle Supersonics the Oklahoma City Thunder unveiled a new logo and Denver Egotist commenter Bubba did us proud slamming every element of the work. Another commenter writes, "a team that steals basketball away from a deserving city because of an owner who wants to take his ball and go to his hometown (and much smaller city at that) deserves a shitty logo."
Need we say more?
In an internal letter obtained by TechCrunch, SVP Bill Veghte tries to explain WTF Microsoft was getting at with its Seinfeld campaign, which kicked off with this really weird ad.
Excerpt from Veghte's letter:
Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows - a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series [...] aims to re-ignite consumer excitement about the broader value of Windows.
This Cutwater-created commercial for Levi's is stupid. Yes, it's not polite to stare and objectify by either sex but come on! We are all human. We are all sexually attracted to one another. It's natural. It's innate. It's normal. Just admiring the beauty of another human doesn't mean we are all lecherous sex maniacs deserving of a body slam. Sometimes it's just nice to look at and appreciate pretty things. It isn't always about dirty thoughts
And by the way, the pretty things who get looked at, male or female (which, by the way, that stupid PC ending in the commercial is just stupid), shouldn't always assume the onlooker is out for anything more than the pleasure one derives from looking at a beautiful painting in a museum.
Cut the scrap, Cutwater. Your sunglasses idiocy was better than this!
It's well know Diesel does some weird/interesting/racy/bad advertising. They did that global warming thing. They did that two-hotties-in-a-room-S&M thing. They did that Aarif Smaks dance instructor thing. Now Diesel offers up some photogasmic "fuel for life" for, well, its Fuel for Life line of fragrance for women.