Abracadabra, It's Bra Ad

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Ideas for bra ad concepts are as endless as Peter North's "product." There's no end to the way you can manipulate society's obsession with breasts into an ad campaign. While these concepts aren't rocket science, most good concepts aren't. They work because they are simple. And these ads for Wonderbra are very simple. One is playful. The other pokes fun at the relationship between breasts and shirt buttons. What more can really be said about a bra that hasn't a;ready been said?

by Steve Hall    Mar-12-06    
Topic: Campaigns, Creative Commentary, Good



Model Wrapped Around Lamp Post Commands Attention

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We don't know where this lamp post ad is or who the advertiser is but it certainly is attention getting. Beyond the effective merging of the actual lamp post with the post in the ad, there's the whole woman wrapped around a pole like a pole dancer thing that never fails to increase the height of attention commanded by such imagery. See the full image here.

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by Steve Hall    Mar-11-06    
Topic: Creative Commentary, Good, Outdoor, Poster



Bouncing Breasts Call Attention to International Women's Day

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To celebrate International Women's Day on March 8, Indian agency The Flea created this short clip which very simply asks everyone in the breast-obsessed world to look at women as more than a pair of bouncing breasts. It makes the point very clearly. Of course, it does so by highlighting the very thing it aims to eliminate. Then again, the whole purpose was to attract attention to the issue and what better way to do so then to show a pair of bouncing breasts.

by Steve Hall    Mar-11-06    
Topic: Commercials, Creative Commentary, Good



Apple iPod Hi-Fi Busts A Window

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Pastor Scott Hodge was walking down Chicago's Michigan Avenue yesterday and spotted this unique window dressing promoting Apple's new iPod Hi-Fi. Aside from the fact, the whole things just a really fancy speaker, the execution is most certainly attention getting and speaks well to the proverbial window-breaking qualities of proverbially kick ass sound systems. Check out the full sized images here.

by Steve Hall    Mar-10-06    
Topic: Creative Commentary, Good, Outdoor, Point of Purchase



Sex Dolls Used to Stop Mexican Men Treating Women Like Sex Dolls

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John Brock points us to a story about a recently launched Mexican television campaign from the National Women's Institute which portrays blow up sex dolls as office workers to somehow get men to stop treating women like sex dolls. Somehow, we just think this reinforces the stereotype.

by Steve Hall    Mar- 9-06    
Topic: Bad, Campaigns, Creative Commentary, Strange



Bathroom Stall Ad Achieves Perfect Contextual Relevance

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Leo Burnett Lisbon has done a very cool campaign for Kellogg's All-Bran Plus cereal which found the perfect contextual location for its message: the bathroom stall. The promotion placed large stickers that looked like a locked door or a brick wall on the backside of bathroom stall doors along with another poster on the side wall explaining the cereals benefits.

This is perfect on so many levels. First, it's unexpected and catches attention. Second, the locked door makes the subliminal connection to, well, being blocked up if you don't eat enough fiber - something All-Bran Plus provides. And third, what else is there to do while in the toilet than read an ad. Brilliant work. See the creative in its full glory here.

by Steve Hall    Mar- 8-06    
Topic: Best, Creative Commentary, Poster



Cooling Qualities of Adidas ClimaCool Illustrated

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We just love when a campaign delivers a single message, does so with whit and doesn't try to do more than any single ad can do. These four commercials for Adidas' Climacool shoe are good. Really good. They continually drive home one point: these shoes will keep your feet cool. An the ads do it an amusingly quirky fashion. They were created by TBWA/Chiat/Day San Francisco and produced by Reginald Pike which, as a side note, seems to be the only entity out there that knows how to properly display their work online in a simple to consume fashion. No attachments. No wordy press releases. No cumbersome windows video formats. Just a simple email with credits and a single link to a clean, embedded Quicktime video. As a media property, we greatly appreciate that.

by Steve Hall    Mar- 7-06    
Topic: Commercials, Creative Commentary, Good



Minnesota Lottery Thinks Players Are Buck Toothed Idiots

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OK so maybe this campaign grabs attention visually but does anyone playing/winning the Minnesota State Lottery want to look like a stupid, buck toothed gopher? Oh wait, that's pretty accurate. See more idiots here.

by Steve Hall    Feb-27-06    
Topic: Bad, Campaigns, Creative Commentary



Campaign Illustrates Armageddon-Style Results of Security Breach

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B to B advertising always gets sloppy seconds in the media so we're going to send some clean love to Hanft Raboy & Partners which created this interesting print campaign for its security software client Fortify Software. The print ads feature a forward looking time line highlighting less than desirable results based on a security breach. From the simpler loss of job and, as a result, having to live in one's mother's basement to full scale SkyNet-style Armageddon, the campaign, while exaggerating the extremes, clearly illustrates what can happen in a world run by computers. See all the ads here.

by Steve Hall    Feb-21-06    
Topic: Campaigns, Creative Commentary, Magazine



DVR-Resistant 'Smushed' Ad Grabs Attention

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While fast forwarding through the ads in a recent episode of "The O.C.," an ad from the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign caught our attention with it's DVR-resistant, slow-cut tactic. The ad, with only four "segments" is called Smushed and is part of the Office's Above the Influence effort. Apart from catching our attention by appearing as a "still" while fast forwarding, the imagery of a girl who looked like she'd just stepped out from under an industrial compression-like machine also caused us to stop, rewind and watch the ad.

The ad itself dealt with issues of peer pressure to be cool, to fit in, to drink, to get high, to be popular, to never say the wrong thing. This ad is one of six currently running on MTV, Fuse, The N, FOX, The WB, UPN and others. The online component appears on Yahoo, GameSpy, IGN and print ads appear in 23 magazines including Teen People, Skateboarder, J-14 and Playstation. The entire collection of spots, all of which are very good, and print ads can be seen here.







Stanton Optical


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