There's decent amount of back and forth talk about a post
Alan Wolk had over at Agency Spy. I came away thinking there are a lot
of issues at work there lumped together under the single banner of why are ad people so damn angry
. In talking offline with a few creatives about it, even more points were raised. At the risk of continuing the separation of church and state between creatives and the rest of the world, the focus for me becomes:
1) Why are anonymous comments overwhelmingly bitter/negative on ad blogs?
(The flipside to why are ad people so damn angry.) Are we talking in the workplace? Or online. Two different things. If I was stuck in a lousy shop, I'd be angry too. I might even go online to vent about it anonymously. What if they're tired of reading fluff pieces about someone they know to be a prick. Sure beats the mall and rifle approach.
This is for those who've recently mentioned Adrants seems to have forgotten about or shunned the fact there's a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.
So here you are, doubters. Purple lingerie. Hot chick. Rad music. Courtesy of Blush.
And to all those who feel we occasionally pimp ads just because they have a hot chick wearing lingerie, you have to sell a product somehow and what better way to do so than to show the product on a person everyone wishes they were. It's called aspirational marketing. OK, so it's the basest form of aspirational marketing but still.
Last week at ad:tech Paris I got to hang out with VP-Strategy Robin Sloan of Current TV. We built rapport over Extremely Important Stuff: why the universe needs Battlestar Galactica, how you (or, well, I) can't get a good burrito in Paris, and whether the talking space ship in Flight of the Navigator would look as cool today as it did when we were weebies.
Anyway, at some point I randomly said, "Can I take video of you talking?" or something to that effect, and he was all, "Cool," and by some strange juju I managed to catch him saying some pretty agreeable stuff about the media industry: what it needs (in the context of the perfect conference) and where it's headed.
OK, we're like days late to this new Lifestyles Skyn Condoms commercial and all its domestic, international and web-only versions. But when a release screams, "quite possibly the raciest commercial ever made," our interest is peaked.
Sadly, it's no where near the raciest commercial ever made, online or off. Oh yea, it's got all kinds of sexual gyrations, racy shots of barely dressed hotties and a condom fairy but it's far from the raciest anything. Seriously. How racy can a commercial featuring people having sex be if the people having sex are still wearing their underwear?
Created by AMP Boston and produced by Best Company Ever, the ad...wait for it...uses sex to sell a sex-related product. How revolutionary! Brilliant! Call Cannes!
OK, can you say forced? Yes you can. It's easy. First you elude to the fact your daughter is or isn't on the hockey team with the rest of the boys. Then, when she asks, "Dad, do you wish I was a boy?", you pull out some lame hockey references and deliver them with the demeanor of a guy making excuses to his girlfriend for blowing off their date last night.
And then, for the money shot, you quick cut to a close up of a McDonald's coffee cup...and OMFG...deliver the killer line, "If you were a boy, who'd be my little girl?"
Amazing what a cup of friggin' coffee can do for tongue-tied men of the world.. Thanks for sharing, Cossette.
Um..what the what, what? Are we missing something here? We're all for a good cause but we've looked at this Chi & Partners-created ad for the UK's Roy Castle Lung Cancer Foundation for quite some time and all we see is an empty bed.
OK, so yes, we get that the empty bed signifies a person who's no longer with us but, really, this add is so clinical it could be for a hospital bed manufacturer.
Could we have a headline? Tagline? Some heart string pulling copy?
Or are we just too stupid to grasp the simplicity of this message? Yea, it's probably that.
For a company like Carl's Jr. to say "Eat Responsibly" is a joke. Oh wait, it's supposed to be a joke or at least we hope it is because they've been hyping their fat-filled, artery clogging burgers for years.
It was one thing to watch a hot socialite seductively eat a burger while making love to a Bentley. It's an entirely different - and a bit disconcerting - to watch a doctor scarf down a Kentucky Bourbon burger between surgeries.
Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system
Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.
Trapped. Unable to escape. Unable to control your self. Helpless. Dignity stolen. Dreams evaporated. Life as you know it, over.
Nothing but you, your wheelchair and your life...such as it has become...locked in a prison. With no escape.
There are powerful PSAs and then there is this PSA for the Motor Neurone Disease Association.
- "Twitter for sports." And then our eyes rolled back in our heads, and then we died.
- BFFs with the Wicked Witch of the West. She seems fun. DDR, your house or mine?
- The question we all must ask. Sometime.
- Shepard Fairey, the guy who did that Obama/Hope poster we all love to wheatpaste on walls that don't belong to us, gets arrested before his first solo art show. Duuuude. Sux.
- Scroll down to the part that reads "cb with a Flair."
- Intern sweatshop haiku.