At the risk of using up Steve's bandwidth, let's talk scam, the "other" four-letter word blowing up big this week. So there's a TV spot to go with the real fake WWF ad (After the jump.) Read the reactions here, here, here, here and here. Even Brazil lobbed one back.
Rather than rehash the same points (too much), consider a few other things at work.
GET YOU SOME! Nice little quiet topic to bring up, innit. More than a few ad blogs have covered this (as I also did with the AdPulp gang on a recent episode of the Beancast). Only reason I'm beating a dead horse, besides looking for traffic, is that two new services sent us releases about what they do, which would be... crowdsourcing! Tongal (video below), and GeniusRocket.
Whether it's good to open up your marketing to the masses or whether designers are prostituting themselves, we can go back and forth all day. The arguement for it though oversimplifies several things, specifically, it fools people into thinking they'll have total control over all aspects of their work, and that's simply not going to happen. (Quite the opposite actually.) But another thing comes to mind.
FF >> 20 years at a crowdsourced student logo for the next Nike while its bitter creator wonders why they ever gave it away in a $200 contest. Look on the bright side: It'll make a great post for an ad blog.
As they should. Getting caught up in the spec ad hoopla earlier, we linked to a 9/11 themed campaign done by DDB Brazil on Ads Of The World via Agency Spy. Alan Wolk via Twitter then tipped me off to the official response (after the jump).
Lest I get AdRants in any trouble over a previous incident involving a submitted ad, ahem, this shit goes on all the time at a few specific sites and nobody does anything about it. Sure seems like WWF would be able to sue in this case, because what applies to one ad blog applies to all.
But this isn't about spec work per se.
I admit it: I was eavesdropping.
Me and a crew of other bloggers invaded the press room early today. We were setting up our things, chatting about nothing, when I overheard something really interesting.
I looked up just as the guy was finishing his surmise: "In the future," he was saying, "I think people are going to wonder what the need was for keyboards. Or why we needed dial-up to access the internet. It will be free, and everywhere, like air."
This struck me as simple but inspired. I put my glasses on, checked out his tag: Rishad Tobaccowala, CEO, Denuo. It hits me: Hey! This is the guy who's doing the first keynote!
So I sit and futz with my thumbs for awhile, and finally I get up and walk over.
- Fuel loses fuel.
- MCD gives those hardworking kids a day off in the city.
- Well, that didn't take long. Long live Teddy's dead legs.
- Fake WWF campaign lands just in time for 9/11!
- Where the white women at?
We all want to sell the world. A new doc out takes a look at the iconic "Guerilla Heroico" y'all know and love, Che Guevara for the new kids, and, which most of advertising has exploited quite nicely. With takes from people like Antonio Banderas, director Trisha Ziff takes a look at the origins of the initially copyright free image that now sells everything from Hope to coffee mugs. (Below.)
This is probably not what you want to watch on a Monday morning but it will most certainly make you think twice before trying to text and drive. In two parts (one, two), the movie follows the story of four girls, a tragic accident and the pain the accident leaves in its wake. It will make you cry. And it's even more emotionally gut wrenching than this one which will tear you up as well.
It was created for the school Tredgar Comprehensive and the Gwent Police. The United Kingdom most certainly wins the award for the most dramatic "drive safely" commercials in the world.
This is hilarious. American Copywriter has put together, in chronological order, a series of online ads for the free online video game, Evony. The early ads can certainly be seen as relating to the medieval nature of the game. But as the ads progress, one wonders wheter or not Evony has turned into a dating site or a retailer like Victoria's Secret or Frederick's of Hollywood pimping cleavage-enhancing bras.
Odd. Just odd.
Well here's an interesting way to pimp a a new video: "We've not pushed these out to any websites - just a hushed public launch, because they're so heavily branded and we don't want people to feel like we're trying to trick them in to watching the campaign"
Fair enough. So the video is for Samsung and it's actually six videos in one. Each video displays the magic of Samsung cameras' ability to transform subjects into, well, something other than they really are. And that's a good thing. Some of these subjects are pretty creepy.
This is history kids, honest to goodness advertising history. A Mad Men returns, with tie! You have to love an interview with triumphant horns between segments. Check it out below.