For Blurb Project, Ammo Hunts Wound-Licking Creatives Down on craigslist

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Blurb ("Real Books. Made By You.") is on a quest for castrated creative pitches, which it plans to compile in a volume called Killed Ideas Volume 1.

God knows this well of slighted egos is full to overflowing. But Blurb isn't in the creative industry, and apparently has no idea where to find its minions, so it's enlisted Ammo Marketing ("Stimulating Enduring Brand Conversations") to twist Ad Land's tap and get entries flowing.

Ammo in turn published this ad on craigslist, soliciting for city-based Mad Men that'll elicit saucy entries from colleagues.

It's a creative pitch for failed creative pitches!

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Ugly Reality of Child Abuse Rears Its Head in PSA

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It seems public service advertising is the only kind which contains any sort of meaningful drama or that's allowed to depict reality without being glossed over by meaningless creative pontification. All other forms of advertising pale in comparison. Mostly because PSAs depict real life. And real life is a far cry from the kind of fairy tale life painted inside the cozy confines of an ad campaign.

British children's charity Barnardo's is out with a powerful commercial in which a girl is repeatedly subjected to the after effects of child abuse. As the commercial progresses, the girl's troubled life is repeated with increasing intensity until it culminates with the rapid fire reality of child abuse, a cycle that, if unchecked, is doomed to repeat tself over and over again until dramatic steps are taken to prevent it.

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by Steve Hall    Dec- 2-08    
Topic: Best, Cause, Commercials, Creative Commentary, Opinion



Sean John Extends Puke-Inducing Campaign to Video

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In what simply has to be a joke, Sean Combs/John/Whatever released a video (which he painfully calls "a blog" ... it's a POST, people. A POST on a BLOG) for the movie I Am King. And the best part? He wants to be the next James Bond. Seriously. Or not.

The entire campaign -- which promotes his new fragrance -- is so far fetched, it's not easy to discern the difference between joke and cringe-worthy creative intent.

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by Steve Hall    Dec- 2-08    
Topic: Campaigns, Celebrity, Creative Commentary, Video, Worst



Claus is in Da House. Yes, Santa Gets A Makeover

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Come December, Santa begins to make appearances the world over and since some easily tire of tradition, others are there to shake things up. Actually, no one really tires of Santa and his traditions. Just ad agencies trying to get a nut...and a chance to do something new to something old.

Because smartphones like the Palm Centro are supposedly all the shizzle, Santa, who just got a new one, needs his life upgraded as well. So Seattle-based Creature gave Santa a new haircut, a new suit, a new attitude, a diet and a new name, Clause - pronounced Klouse, of course.

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by Steve Hall    Dec- 1-08    
Topic: Campaigns, Creative Commentary, Outdoor, Social, Television, Video



Chivas' Chivalrous Chivalry Leaves Us Wanting More

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Euro RSCG is out with a new commercial for Chivas Regal. The agency was asked to "strengthen Chivas Regal's premium positioning in mature and emerging markets by giving it a strong and distinctive point of view."

The spot opens on a man trudging his way to work on a cloudy day in a sea of lemming-like people. He's clearly questioning his purpose in life as as he voiceover intones, "Millions of people. Everyone out for themselves. Can this really be the only way? No." And with that, the man turns and goes his own way.

The spot then toasts life with words and phrases such as gallantry, doing the right thing, giving a damn, straight talk, freedom, true meaning of wealth, the brave and "a code of behavior that sets certain men apart from all others."

And, finally, "Here's to us." Live With Chivalry.

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by Steve Hall    Dec- 1-08    
Topic: Commercials, Creative Commentary



Seatbelt Ad Removes All Emotion, Gets Clinical

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OK here's another one of those "wear your seatbelt, idiot" commercials. This one, from AMV BBDO, takes a decidedly more "Road Safety 101" approach than most which pray on emotion such as this outstanding commercial from Ireland, one of the most powerful commercials of any kind we've ever seen .

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by Steve Hall    Nov-17-08    
Topic: Commercials, Creative Commentary



Shocker! First Female Polygamist Revealed!

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So Australia promotes itself with "Where the bloody hell are you?" and mini cinematic masterpieces by Baz Luhrmann. How do the "cool capitals" of Europe do it? With CoolCapitals.com, of course. The site highlights Amsterdamn, Antwerp, Valencia, Vienna and Zurich. Sounds boring, right?

Not really. The site is...um...cool. Nice navigation. Informative videos. Pretty pictures. And lots of deals. All good but what makes this offering from the Netherlands Board of Tourism & Conventions really cool is the promotional video that gets one to the site.

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by Steve Hall    Nov-13-08    
Topic: Creative Commentary, Good, Online, Video



Lemming Like Lite Lovers Drink Yellow Snow

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Yup. Winter is on the way and it's time for the yellow snow joke. It's not like there's anything groundbreaking about this commercial or even remotely original. But, like a fart joke that's been told millions of times, it's still funny. Or at least to a small segment, stereotypically portrayed by marketers who think beer drinkers are idiots and will do anything to drink shitty beer.

by Steve Hall    Nov-11-08    
Topic: Bad, Commercials, Creative Commentary



Circuit City blows it, George Parker Still Pissed at Advertising and Billy Mays' Reality Show.

- Dear HR, please help Jetpacks.

- Danny G. says Circuit City ignores what might have helped them.

- George Parker finds someone to admit why they work in advertising.

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Miniskirt Symbolizes Paper's Reduction in Size, First Female Editor

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Italian newspaper 'L'Unità', originally founded in 1924 by Marxist Antonio Gramsci as the official paper of the Italian Communist Party, has relaunched and rebranded with a new campaign created by "controversial" Italian photographer Oliviero Toscani who worked on the United Colors of Bentton campaign.

Some have labeled the ad sexist. Concita de Gregorio, first female head of the paper doesn't agree, saying, "I don't think it's right to use a woman image to sell, for example, cars. But in this case, I think it's perfect. Since two months, this newspaper is controlled by the body and the head of a woman, me, so in this case I think is pertinent to use a woman's image."

Hmm. Interesting logic indeed tying the mini skirted body of the woman in the ad to her position as "head" of the paper.

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