Bridgestone Sticks Its Tongue Out At Ice

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While the image on this Bridgestone billboard does, perhaps, conjure images of that kid who gets his tongue stuck on the light pole in that Christmas movie they play every year and allude to traction, Adrants reader Matt found it to be "phuckin' gross!" We're undecided on the "phuckin gross" thing but we do think it's far better advertising than most bland tire ads wasting space in various media.

by Steve Hall    Nov-28-06    
Topic: Creative Commentary, Good, Outdoor, Strange



Alltel Wireless Campaign Continues Downward Spiral

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The Alltel Wireless campaign, which began with the great concept of personifying competing mobile phone companies, continues it downward spiral with a second installment of its "mall geeks" cell phone company personification. Once again, the other companies try to get Alltel to end its MyCircle plan, this time with a bribe. It falls flat.

by Steve Hall    Oct-18-06    
Topic: Bad, Brands, Campaigns, Commercials, Creative Commentary



Dove Illustrates Why Perception of Beauty is Distorted

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When we as an industry set out to create a beautiful ad, we tend to sometimes let our creativity and this thing called Photoshop run amock. Clearly demonstrating this penchant and fixation for beautifying everything in our path is this Dove commercial - created by Ogilvy Toronto and produced by Reginald Pike - in which an average looking woman is, first, subjected to intense physical makeover and then intense digital makeover turning her into the very familiar but very unreal woman we see gracing the pages of magazines and as subject matter for our advertising.

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by Steve Hall    Oct-16-06    
Topic: Brands, Commercials, Creative Commentary, Good, Opinion



Birds Dive Bomb Jeep Wrangler

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As a follow up to the car-eating gorillas, BBDO has released its second commercial promoting the four door Jeep Wrangler. This ad, following the whole "new species" theme - we can just hear the creative concepting session on this one (new car...hey, I got it...new species!) - , features birds (hawks? eagles?) dive bombing the Jeep only to find out it's a bit tougher that a mouse.

by Steve Hall    Sep-28-06    
Topic: Campaigns, Commercials, Creative Commentary, Good



Logitech Turns Up the Volume

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Here's one of the better online ads we've seen in a while. Coming from Y&R Interactive Israel for Logitech, it capitalizes on the fact that when you see video online, you expect to hear sound. With this ad, you don't at first but with each increase of the volume slider in the ad, the guy peering into the webcam gets increasingly more active until he gets blown away and Logitech speakers come into the frame. The ad does a nice job involving the viewer, relating the ad to the product's purpose and showing the product.
by Steve Hall    Sep-20-06    
Topic: Creative Commentary, Good, Online



No, Lexus Did Not Intentionally Use 9/11 Imagery In Ad

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Al Pacino once said in Godfather III something to the effect of "As soon as I'm out, they pull me right back in." That's how we feel about this manufactured conspiracy theory we were going to ignore - originated in a MediaPost opinion piece by Eric Sass - that a new Lexus commercial somehow uses 9/11-like imagery. This is a waste of time. Everyone is reading waaaaaaaaaaaaaay too much into this. What...all ads shot in NYC that show the skyline will now be accused of treading inappropriately on 9/11? Please. Yea, there's two cars in the commercial. It's hardly as symmetrical as some claim nor in any way reminiscent of 9/11.

If you want to complain about an ad that reminds us of 9/11, why don't we look at the Cingular billboards with the two bars extending upward from the board. Those ads have been running for years. Sure 9/11 sucked. It always will suck. It will always a sad day in our history. But to think marketers are maliciously trying to make fun of 9/1 is just indicative we all have way too much time on our hands to analyze this crap.

by Steve Hall    Sep-18-06    
Topic: Commercials, Creative Commentary, Opinion



We Like Advertising Age's Ad Campaign, Want One For Adrants

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Apparently, it's just us but we really like that house campaign Advertising Age is running which features media planner Nicole Lee who babbles on endlessly in that typical valley girlish accent about her inebriated night with some creative at Nobu. To hear it you have to visit Adverting Age and reload a few times to get the banner to appear. If any Adrants reader thinks they can create an equally interesting or even more entertaining ad that centers on why people read Adrants, we wouldn't dissuade you from sending it in and perhaps running it on the site. Or if your feeling witty, create a spoof of the Advertising Age campaign and we'll have fun with that too.

by Steve Hall    Aug-22-06    
Topic: Creative Commentary, Good, Online



Closet Shelving is A Fashion Statement, Dammit!

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For years. we've seen the very utilitarian ads for that closet shelf company, California Closets. That utilitarian approach always seemed appropriate since closet shelving is, well, utilitarian. It seems someone over at California Closets got bored just showing pictures of their shelving in ads which were usually placed unceremoniously in the back of many newspaper's Sunday magazine. A frustrated California Closets marketing person apparently stood up and said, "Dammit, we want some far forward right hand page action!" to which the Sunday magazines replied, "Dammit, we don't want any crappy utilitarian closet shelving ads ruining the front of our preciously wannabe culturistically fashionista-like magazine pages" to which California Closets screamed,"Dammit, we need to get ourselves some hip, vapid looking, ridiculously dressed models and drape them across the ad and, like, just kinda show our shelving in the background" to which the Sunday magazines said, "Cool, we'll take your money now for this ad we know people are gonna look at and go 'what the fuck are they selling here?'" To which we say, well, we've said enough.

by Steve Hall    Aug-21-06    
Topic: Creative Commentary, Magazine, Newspaper, Strange



Bazooka Turns On the Cheese

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OK. Think Mentos. Think Doublemint Twins. Think Mr. Charmin. OK. Got it? In the right mood? Now you're ready to view this new cheese-fest campaign from Duval Guillaume celebrating the return of Bazooka Bubble Gum. It comes complete with TV commercials (which you can see on the website), a music video by Brooklyn-based music group Tha Heights, a website, online, events and viral marketing. The campaign centers on the song, originally called "Choo'n Gum" recored by Teresa Brewster in the fifties, which has, for years, been popular with summer camp girls who changed the lyrics to "Bazooka-Bazooka Bubblegum." Since we never went to a girls summer camp - other than to sneak in once to visit that cute girl we wished we'd had the nerve to ask out when camp was over - we've never heard the original song and we have no idea how cool or uncool it was and, well, is. Any camper girls out there? Let us know.

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by Steve Hall    Aug-17-06    
Topic: Campaigns, Creative Commentary, Good, Online, Television



Ad Mashup Leaves Creative Brief, Client Behind

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Advertising for Peanuts has launched Ad Mashup, a site where Art Directors can throw the creative brief and the client out the window, mashup various ads into their own personal works of art and share the results with the rest of the ad community. This is a great site to play around with while listening to your traffic manager drone on about what's due when knowing full well nothing will ever be delivered on time.

by Steve Hall    Aug- 3-06    
Topic: Creative Commentary, Good, Spoofs, Weblogs










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