We aren't normally a fan of iconic brands drastically changing their image, logo, tagline and overall marketing but we've taken a quick look at the new Absolut campaign from TBWA/Chiat/Day New York and we like it. We really like it. Gone is the bottle, mostly, and gone is the print heavy focus. TV has been added to the mix showing iconic imagery such as an image of Steve McQueen with the tagline, "The Absolute Man," an image of the Statue of Liberty with the tagline, "The Absolute Welcome" and an image of the moon rover with the tagline, 'The Absolute Road Trip." Clearly, the over crowded, hipsteresque vodka landscape has required a different tact for Absolut to set itself apart. This just might work.
Our Canadian correspondent, Sanj, sends us this ad for ezdivorce, a company that specializes in, as the name indicates, divorces. The ad, which appeared in the Toronto Metro paper, carries the ingenious headline, "Holidays Are Over - You Can Stop Pretending Now," giving nod to the perpetual postponement of all thing painful during the Holiday season. Simple. Witty. We like.
Because we never write about radio, know firsthand what cancer is like and, generally, like the straight forward approach this :30 takes, we'd like to draw your attention to a spot created by Scott G for the American Cancer Society. Sometimes, simple is the best approach.
Here's something you don't see in a car commercial every day. BBDO New York has created a spot, for the 2006 Mitsubishi endeavor, in which the entire background is made up of Japanese Origami. It's a bit more interesting than your typical winding mountain road spot.
MSNBC, today, launched the largest BlogAds buy ever according to BlogAds Founder Henry Copeland. To promote its digital day this Wednesday, MSNBC purchased ads on 800 weblogs, including Adrants, more than the Audi BlogAds buy of 286 last spring. From online affairs to porn to bizarreness caught on tape, MSNBC will take a close look at all things digital.
Unfortunately, the page the ad points to isn't very clear on exactly what MSNBC is trying to accomplish. There's all kinds of bloggy stuff on the page which is, perhaps, the point but there's not much emphasis given to the shows being promoted. That may be besides the point as MSNBC knows all 300 bloggers will go to the site, perhaps read a few of MSNBC's blogs, write about what they've read, link back to them and, poof, dramatically increase traffic to MSNBC's blogs. Oops, we just took the bait.
Milking, but brilliantly maximizing the "Hey dude, you left your coffee on the roof of your car" scenario, Starbucks has done just that - left its coffee on the roofs of cars in San Francisco so people will go nuts trying to tell the driver - a paid Starbucks stunt marketer - he's, yes, left his coffee on the roof of his car. Flickr member Thomas Hawk snapped a shot of one of the vehicles and recounts his being had by the stunt.
Oregon-based Johnson Cowan Hanrahan in Portland, Oregon has created a Holiday-themed site for its knife client Gerber Blades. The site, like those Holiday calenders with a chocolate for each day in December, offers gift ideas which are a bit out of the norm. Gift ideas range from using a bushy-tailed woodrat as a tree ornament to creating a smoothie out of a Bison to killing a bear to make mittens out of its paws to stuffing a rabbit in a box to make a jackrabbit-in-a-box to using skunk meat to make French-fried skunk. Not unsurprisingly, making these gifts requires the use of a knife. It's sick. It's funny. We like it.
Doing some nice work for Honda UK, Wieden + Kennedy has created The Power of Dreams, a mini-movie set to the tune of "Dream the Impossible Dream," that takes the viewer through the history of Honda from its launch of the Super Cub motorbike in 1958 to its invention of the ATV in 1970 to a motorcycle with an airbag to roadsters, speedboats and the cars of today. The movie leads to The Power of Dreams site on which the history of Honda is detailed with each product receiving highlight through multiple microsites. There's also a an enter-to-win contest for a balloon ride over New Zealand. The site puts a nice wrapper on the package that is Honda.
With its Chrismahanukwanzakah holiday greeting, Virgin Mobile has attempted to cover all its politically correct, religious bases but really has just further segregated things with these videos. Humorously, of course. And you've gotta love the 1-888-ELF-POOP helpline.
Flipping the tell-me-what-to-do, Subservient Chicken style viral and turning the television into a sexual object, Philips UK has launched Ambilight, a site voiced by a woman cooing sexually laced phrases while images of a television and a lingerie-clad female are intertwined. The site asks visitors to answer four questions about themselves in a manner so non-threatening that before you know it, you've told Philips your age, income, email address and whether or not you live in the UK.
The site was developed to promote Philips' Cineo flat screen televisions and along with the engaging Q & A, the site enters you in a contest to win one of the new TVs. While some will toss this off as "been there done that," there's something about this site, even though it doesn't invent anything new, that keeps one's interest. Well, if you're a guy it does. Perhaps there's a version for women floating around somewhere too. Nice work.