Oh look! There are going to be advertisers in this year's Super Bowl. Joining the list, for the first time, is Teleflora which will use its Super Bowl commercial to highlight its Valentine's Day offerings. Because for some reason, flowers delivers unboxed are better than those delivered in a box, that's what the commercial will highlight with a box of flowers asking the woman ito whom it was given, "Have you ever considered rhinoplasty?"
The commercial's tag will read, "Don't send flowers in a box. You don't know what they'll say." While that potentially could come off as funny but, really? A talking box of flowers? Rhinoplasty? Unboxed flowers better than boxed? Damn, that's a lot for a guy to take in. It's hard enough just buying the flowers.
So guys, you might want to leave the room when the commercial airs giving you plausible deniability when you fail to deliver your woman a nice (unboxed) bouquet on V Day.
Upload your photo! Change its size and position! Alter the skin tone! Mess with Saturation! Toy with brightness! Meddle with contrast! Choose a body style! Pick a hair style! Slip on some glasses! Accessorize! Save it! Share it! Add to gallery!
Seriously?
Yawn.
Thank you Puma.
In a world where bigger is better, size matters...and socks have multiple uses, Belgian retailer Deleye Fashion is out with an ad that majestically embraces the world's obsession with size.
Created by DDB Belgium, the ad is a nod to the world's collective inferiority complex but let's not be negative here. Is there really anything wrong with striving to be bigger, better, stronger and more intelligent? OK, that last one is stretching it a bit. After all, this is an underwear ad. How intelligent can it possibly be?
OK first of all, who knew Diesel made clothes for kids? And who would assume they did given the nature of most of their past advertising work which has included bondage, strippers, near nudity, porn, a meat puppet, disco dancing, S&M and voyeurism. Not exactly child-friendly behavior.
But that hasn't stopped the brand from going after kids. Sadly, though, they appear to be having a tough time getting the word out. A six minute video which some might call enchanting and worthy of being called a film has been on YouTube since September 29. It's received just 2,212 views and no comments. What's up with that?
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- Angus Gastle outs the cheesy Becks blogger as a lackey for Euro RSCG. And a standup comedian. *winces*
- Celebs plug NYTimes.com -- which could use a subscription surge right now. At left is Chef Eric Ripert and Cynthia Nixon.
- Ad haiku wisdom.
- Flickr photo seized, 'shopped and repurposed into feature film ad. o_O Aren't there standards anymore? No...? Okay.
- Big cuts on Mad Ave.
- Plaid compiles holiday gift guide for creative people. Includes USB bracelets and subway tokens for your neck, which we actually want, actually.
- Bill Green sits in on Beancast. Listen closely: he's not just delightful in print.
- Yahoo cuts 1700.
Alex Leo over at HuffPo wrote a post on five sexist trends the ad world just can't shake. The following tropes "use stereotypes and violence to prey on our most vile desires" -- and probably aren't going anywhere, despite "cultural outrage" and "personal boredom."
The list (in far less detail than Leo provides):
o Bondage. One awesome example is the ad at left, for Remy Martin's "Things Are Getting Interesting" campaign. Experience has taught us naughty domina girls sell more than liquor, however; they also push PSPs with whip-cracking finesse.
o Rape. Illustrated by this ad by Dolce & Gabbana -- which I think had more of a "gang-bang" in mind than a "rape," per se. It's a feathery-fine distinction.
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Blurb ("Real Books. Made By You.") is on a quest for castrated creative pitches, which it plans to compile in a volume called Killed Ideas Volume 1.
God knows this well of slighted egos is full to overflowing. But Blurb isn't in the creative industry, and apparently has no idea where to find its minions, so it's enlisted Ammo Marketing ("Stimulating Enduring Brand Conversations") to twist Ad Land's tap and get entries flowing.
Ammo in turn published this ad on craigslist, soliciting for city-based Mad Men that'll elicit saucy entries from colleagues.
It's a creative pitch for failed creative pitches!
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It seems public service advertising is the only kind which contains any sort of meaningful drama or that's allowed to depict reality without being glossed over by meaningless creative pontification. All other forms of advertising pale in comparison. Mostly because PSAs depict real life. And real life is a far cry from the kind of fairy tale life painted inside the cozy confines of an ad campaign.
British children's charity Barnardo's is out with a powerful commercial in which a girl is repeatedly subjected to the after effects of child abuse. As the commercial progresses, the girl's troubled life is repeated with increasing intensity until it culminates with the rapid fire reality of child abuse, a cycle that, if unchecked, is doomed to repeat tself over and over again until dramatic steps are taken to prevent it.
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In what simply has to be a joke, Sean Combs/John/Whatever released a video (which he painfully calls "a blog" ... it's a POST, people. A POST on a BLOG) for the movie I Am King. And the best part? He wants to be the next James Bond. Seriously. Or not.
The entire campaign -- which promotes his new fragrance -- is so far fetched, it's not easy to discern the difference between joke and cringe-worthy creative intent.
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Come December, Santa begins to make appearances the world over and since some easily tire of tradition, others are there to shake things up. Actually, no one really tires of Santa and his traditions. Just ad agencies trying to get a nut...and a chance to do something new to something old.
Because smartphones like the Palm Centro are supposedly all the shizzle, Santa, who just got a new one, needs his life upgraded as well. So Seattle-based Creature gave Santa a new haircut, a new suit, a new attitude, a diet and a new name, Clause - pronounced Klouse, of course.
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