We love the Dos Equis Most Interesting Man in the World campaign. Many people do. Because it's funny. And Weird. And, well, ridiculous. And Vitaminwater knows this. And so does Nike Trash Talk sneaker creator, philanthropist and Phoenix Suns' guard Steve Nash.
Nash appears in a series of Vitamin Water videos which spoof the Dos Equis Most Interesting Man in the World campaign. Nash's version is entitled The Most Ridiculous Man in the World. And it is ridiculous. And brilliant. Ridiculous and brilliant. When do you get to use those two words in the same sentence?
Hey, didn't some other brand just do the "your ass will look better if you wear our shoes" thing? Now Reebok's doing it. Or was it Reebok in the first place? We're too busy at a conference having fun to take the time to find out. And besides, why analyze an ad when it needs no analysis? A hot ass attracts eyeballs. And in advertising, that's half the battle. And it might even sell some shoes.
Now go buy some Reebok's so we can claim we know what we're talking about as opposed to appearing to be some sort of ad hack with nothing better to do than leer at women's buttocks like a Neanderthal who's been away from his woman on a long hunting trip.
There were no standouts,commercially speaking, in last night's Super Bowl. Unless of course, you believe USA Today's Ad Meter which ranked the Betty white/Abe Vigoda number one. Or if you believe the Mullen/radian6 Brand Bowl which, through social media comment and positive sentiment, gave top honors to Doritos (the brand, not an individual spot). Or if you place credence in Bob Garfield's watch-them-all-before-the-game approach then the top slot goes to Audi.
Or if you are a fan of Adland's Ask Wappling, the love went to Volkswagon's Punch Buggy ad. Or of you can't get enough of Make the Logo Bigger's Bill Green then it's Google's Parisian ad. Or if Hulu is your gig, then the top slot was Doritos to own for its consumer-generated House Rules ad. Betty White's Snickers ad and Google's search ad faired well there too. As did the hottie-in-a-tub Megan Fox ad for Motorola...which distracted us enough to mostly miss the VW Punch Buggy ad which followed. We know. Predictable behavior around here at Adrants.
Or if you can't get enough Barbara Lippert, Budweiser's Clydsdales or Bud Light's Asteroid. Or, well, she really isn't clear on which one she liked best. (In a later article, she named Google her fave.) Or if you're a commenter on Bob Garfield's Ad review, then honors, it would seem, should go to Google. Bob didn't even comment on the spot because, well, he watches all the ads (at least the ones that have been released), forms his opinion and files his story before the kick off. he misses in-game context and late/un-released commercials.
But it's not just a movie commercial! Which we don't even pay attention to. It's an ad for the new Universal Studios Harry Potter attraction, The Wizarding World of Harry Potter. So pay attention to this. Oh wait. Don't bother. It's lame. If you've seen any of the movies, you've seen this ad.
But the ad was done by a tiny shop outside London called Rosso Media which created, shot and post-produced. So be nice. Oh wait, We weren't very nice. Sorry guys.
What is is with women in showers these days? Burger King in the UK has launched Singing in the Shower, "the world's first guilt free showercam." Created by Cow and Pancentric Digital, visitors can "watch our shower babe shake her bits to the hits at 9:30 every morning." And they can vote for the outfit she will wear and the song she will sing the next day.
Targeting men (over 18...the site is age-protected) to get them to buy breakfast, the site also offers the chance to win a date with the shower babe who, presumably, could shake her bits in private for the winner. That or slap the boy silly for even thinking such degrading thoughts.
You know Target, right? That big box store that's hip? The one everyone pronounces as if it were some kind of French lingerie store? The one that likes to target the female target? The one that likes to associate big assed babes shakin' ass with little girl's back packs?
Got that mental picture yet? Now open your eyes and watch these three new commercials which focus on the retailer's low prices. They're marginally witty in that 20-something copywriter sort of way. They poke fun at a doofus who'd never find himself on a a date with a girl this cute. They highlight those awkward Christmas moments when finances interfere with the spirit of the day. They make it perfectly OK to adorn your house with lights like this guy does.
Price is always important but focusing on in strips away some of the brand's cache. What do you think?
Well now here's an interesting way to position your brand. While most brands work towards positioning themselves as clean cut, rosy entities, Cult Raw Energy wants none of that. It wants you to know the people who buy their product are belligerent car jackers who can't drive, grope women in public, rob convenience stores, deface property, pick fights, steal guns and get arrested.
Hey, not all brands can teach the world to sing in perfect harmony. So, yea. Positioning your customers is an idiot when all else fails.
Oh and FYI. There's briefly exposed boobs in this commercial so watch with caution.
Putting the Rants in AdRants for a sec, OH you have no idea what gets sent in. Record labels' latest CDs from D-list talent. Nude iPhone tips. (Those we like, actually.) Upcoming Access Hollywood interviews with an extra from the first season of The Hills. 15,000 word PR releases--with no image or link to a campaign--asking if we'd like an image or link. To. The. Campaign.
When you sit down in front of your computer, do you suddenly feel like you're being assaulted with images of the intensity of life? The wonder and glory it brings? The passion and desire it creates? Do you feel like your every sense is being given it most intense workout?
Perhaps you will after you view this new Latin America-focused Sony Vaio commercial from El Segundo-based Ignited. In the commercial, we are asked, What if technology could make you feel more human?" We are then pummeled with imagery Dove Onslaught-style. But the imagery is "good" imagery. The things we want to feel and experience.
If you love sachrin sweet love stories, you'll love this one from Greece chocolate brand Lacta. It's a 17 part choose your on direction video series created by OgilvyOne in Athens. It's the story of a guy and a girl who meet at a busstop and their two year long journey back together.
You probably already know we're a true sucker for this kind of stuff but this is actually great work. It's engaging. The product placement is subtle. And it's worth watching. And the industry noticed. It won the Branded Content category at IAB's MIXX Awards last month.