Text This: Don't Text And Drive

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This is probably not what you want to watch on a Monday morning but it will most certainly make you think twice before trying to text and drive. In two parts (one, two), the movie follows the story of four girls, a tragic accident and the pain the accident leaves in its wake. It will make you cry. And it's even more emotionally gut wrenching than this one which will tear you up as well.

It was created for the school Tredgar Comprehensive and the Gwent Police. The United Kingdom most certainly wins the award for the most dramatic "drive safely" commercials in the world.

by Steve Hall    Aug-17-09    
Topic: Best, Cause, Creative Commentary, Video



Online Game Campaign Promotes...Bras?

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This is hilarious. American Copywriter has put together, in chronological order, a series of online ads for the free online video game, Evony. The early ads can certainly be seen as relating to the medieval nature of the game. But as the ads progress, one wonders wheter or not Evony has turned into a dating site or a retailer like Victoria's Secret or Frederick's of Hollywood pimping cleavage-enhancing bras.

Odd. Just odd.

by Steve Hall    Aug-17-09    
Topic: Creative Commentary, Online, Racy, Strange



Samsung Offers Photo Tips Hoping You'll Buy Their Cameras

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Well here's an interesting way to pimp a a new video: "We've not pushed these out to any websites - just a hushed public launch, because they're so heavily branded and we don't want people to feel like we're trying to trick them in to watching the campaign"

Fair enough. So the video is for Samsung and it's actually six videos in one. Each video displays the magic of Samsung cameras' ability to transform subjects into, well, something other than they really are. And that's a good thing. Some of these subjects are pretty creepy.

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by Steve Hall    Aug-14-09    
Topic: Brands, Creative Commentary, Video



David Ogilvy Speaks From the Grave.

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This is history kids, honest to goodness advertising history. A Mad Men returns, with tie! You have to love an interview with triumphant horns between segments. Check it out below.

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by Bill Green    Aug-12-09    
Topic: Creative Commentary



Lights, Camera, Advertising

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A few new docs out on the business...

First up, Art & Copy looks at... advertising. I haven't seen it yet but it's produced in conjunction with the One Show. From what I can tell by the trailer, it looks like it covers the usual topics and players relative to the business. (What, no George Parker?)

Next up is Marc Colucci's Lemonade, a look at people who were fired from agency jobs and who have now found new directions in life. Yea new things in life! It's an extension of the Please Feed The Animals blog. (Via AdPulp.)

Another older but still relevant look at the business is PBS' The Persuaders. Watch the whole thing online for free.

Add them to the cue kids.

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by Bill Green    Aug-10-09    
Topic: Creative Commentary, Trends and Culture, Video



The Sappy Marriage Proposal Never Gets Tired

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So someone sent us a message which read, "Not sure if you're the sensitive sappy type but here's a link to the extended version of a new TV campaign we just finished for Robbins Brothers Engagement Ring Stores."

OK so reading Adrants might not lead one to believe the people behind it (in this case, me) have anything but vindictive bones in their bodies but they would be wrong. Are we jaded? Yes. Are we temperamental? Yes. Are we unfairly bitchy from time to time? Yes. Are we like a playground will of wise ass little shits with nothing better to do that sling mud at one another and call each other names? Yes.

But, believe it or not, we are not insensitive and we are close to the biggest sap out there. After all, we cried during Sandra Bullock's film, The Proposal. Yes, we really did.

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by Steve Hall    Jul-31-09    
Topic: Creative Commentary, Good, Opinion, Video



The Things That Catch Your Attention in Your Inbox

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When you're cruising through your inbox to rid it of the few items your spam filter missed, pointless newsletters you never signed up for, Nigerian-style scams (which, sadly, still make their way through) and shockingly unrelated press releases and you stumble up one featuring an image of a woman bent over with her head in a box and wearing nothing more than heels, and underwear, you do sort of pause and wonder, "Huh? What the hell is this for?"

OK, that was a long sentence. Anyway, this email is from The Observer's Very Shop List and it's all about improving your summer wardrobe with a visit to Rue La La, a "a private two-day sales boutique of the most desirable designers at 30-80% off retail prices."

Have at it.

by Steve Hall    Jul-29-09    
Topic: Creative Commentary, Direct, Racy



Oh...My...God! Look At His Leads! They Are Soooo Hot!

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Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.

Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.

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by Steve Hall    Jul-14-09    
Topic: Brands, Creative Commentary, Good, Promotions, Video



There Will Never be An iPhone Killer So Stop Trying, Marketers

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Oh please, LG (and every other non-Apple phone maker). No matter how hard you try, how cute you attempt to be, how heavily you promote the Verizon app store (or whatever it's called) or how cool you try to make your uncool phones, you will never be the iPhone.

Now don't get all pissy with us claiming we're an iPhone snob. We don't even own one (yet) and we know it's not perfect. But, please. Please just admit you will never have the iPhone's cool factor and for God's sake stop trying to convince us with silly ads that you are anything but a boring touchscreen iPhone knock off.

Especially with silly Sesame Street-style silliness.

by Steve Hall    Jul-13-09    
Topic: Bad, Commercials, Creative Commentary



Acronyms and 'Bust-Accentuating Top' Make For Bad Truth Ad

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Arnold is out with another mock interview ad for the Truth campaign. In this entry, a seemingly immovable woman is subjected to the interviewers over-excited explanation of yet another business acronym. This one's AMPED or Articulate Motivated Passionate Energetic, which, clearly this woman is not.

The interviewer is amusingly animated. The woman is a dead fish. Perhaps due to years of suffering under the weight of her...oh that would be so rudely sexist to say! How dare we? Oh but wait. AdFreak got all sexist by suggesting just because the woman is wearing a "bust-accentuating" top, the ad is a bit NSFW. Huh?

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by Steve Hall    Jul- 8-09    
Topic: Bad, Cause, Commercials, Creative Commentary, Opinion










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