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Sex Dolls Used to Stop Mexican Men Treating Women Like Sex Dolls John Brock points us to a story about a recently launched Mexican television campaign from the National Women's Institute which portrays blow up sex dolls as office workers to somehow get men to stop treating women like sex dolls. Somehow, we just think this reinforces the stereotype. Bathroom Stall Ad Achieves Perfect Contextual Relevance Leo Burnett Lisbon has done a very cool campaign for Kellogg's All-Bran Plus cereal which found the perfect contextual location for its message: the bathroom stall. The promotion placed large stickers that looked like a locked door or a brick wall on the backside of bathroom stall doors along with another poster on the side wall explaining the cereals benefits. This is perfect on so many levels. First, it's unexpected and catches attention. Second, the locked door makes the subliminal connection to, well, being blocked up if you don't eat enough fiber - something All-Bran Plus provides. And third, what else is there to do while in the toilet than read an ad. Brilliant work. See the creative in its full glory here. Cooling Qualities of Adidas ClimaCool Illustrated We just love when a campaign delivers a single message, does so with whit and doesn't try to do more than any single ad can do. These four commercials for Adidas' Climacool shoe are good. Really good. They continually drive home one point: these shoes will keep your feet cool. An the ads do it an amusingly quirky fashion. They were created by TBWA/Chiat/Day San Francisco and produced by Reginald Pike which, as a side note, seems to be the only entity out there that knows how to properly display their work online in a simple to consume fashion. No attachments. No wordy press releases. No cumbersome windows video formats. Just a simple email with credits and a single link to a clean, embedded Quicktime video. As a media property, we greatly appreciate that. Minnesota Lottery Thinks Players Are Buck Toothed Idiots OK so maybe this campaign grabs attention visually but does anyone playing/winning the Minnesota State Lottery want to look like a stupid, buck toothed gopher? Oh wait, that's pretty accurate. See more idiots here. Campaign Illustrates Armageddon-Style Results of Security Breach B to B advertising always gets sloppy seconds in the media so we're going to send some clean love to Hanft Raboy & Partners which created this interesting print campaign for its security software client Fortify Software. The print ads feature a forward looking time line highlighting less than desirable results based on a security breach. From the simpler loss of job and, as a result, having to live in one's mother's basement to full scale SkyNet-style Armageddon, the campaign, while exaggerating the extremes, clearly illustrates what can happen in a world run by computers. See all the ads here. DVR-Resistant 'Smushed' Ad Grabs Attention While fast forwarding through the ads in a recent episode of "The O.C.," an ad from the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign caught our attention with it's DVR-resistant, slow-cut tactic. The ad, with only four "segments" is called Smushed and is part of the Office's Above the Influence effort. Apart from catching our attention by appearing as a "still" while fast forwarding, the imagery of a girl who looked like she'd just stepped out from under an industrial compression-like machine also caused us to stop, rewind and watch the ad. The ad itself dealt with issues of peer pressure to be cool, to fit in, to drink, to get high, to be popular, to never say the wrong thing. This ad is one of six currently running on MTV, Fuse, The N, FOX, The WB, UPN and others. The online component appears on Yahoo, GameSpy, IGN and print ads appear in 23 magazines including Teen People, Skateboarder, J-14 and Playstation. The entire collection of spots, all of which are very good, and print ads can be seen here.
by Steve Hall
Feb-15-06
Comments (3)
Topic: Campaigns, Commercials, Creative Commentary, Good, Magazine, Online, Television U.S. Army Banner Recruits Arabs to Hunt Arabs Creature of culture, Bucky Turco sent along this U.S. Army banner and noted its edgy but odd message. The banner reads, "Use Your Arabic to Help Build Your Future." Of course, innocently, that just means, "hey, one who speaks Arabic, consider joining the Army." Not so innocently, it might mean, "Hey one who speaks Arabic, consider joining the Army and let us use your language skills to hunt down and kill those Arab fuckers." Take your pick but we're sure both notions passed through the minds of those behind this recruitment effort. See the full banner here. Clorox Commercial Revisits Laundry's Past Working with DDB San Francisco, Union Editorial Editor Nicholas Wayman-Harris and Director Douglas Avery have just completed a beautiful, nostalgia-laden spot for Clorox that takes a look, in quick-cut fast-forward-style, at how laundry-related activities, detergents and machines have changed over time except for Clorox which has been doing its job diligently since 1913. It's one of the more ingenious ads we've seen for a product that is both a commodity and a powerful brand at the same time. Absolut Rebrands With Older-Focused Iconic Imagery We aren't normally a fan of iconic brands drastically changing their image, logo, tagline and overall marketing but we've taken a quick look at the new Absolut campaign from TBWA/Chiat/Day New York and we like it. We really like it. Gone is the bottle, mostly, and gone is the print heavy focus. TV has been added to the mix showing iconic imagery such as an image of Steve McQueen with the tagline, "The Absolute Man," an image of the Statue of Liberty with the tagline, "The Absolute Welcome" and an image of the moon rover with the tagline, 'The Absolute Road Trip." Clearly, the over crowded, hipsteresque vodka landscape has required a different tact for Absolut to set itself apart. This just might work.
by Steve Hall
Jan-17-06
Comments (3)
Topic: Brands, Campaigns, Creative Commentary, Opinion, Television Holidays Are Over, Now You Can Get Divorced Our Canadian correspondent, Sanj, sends us this ad for ezdivorce, a company that specializes in, as the name indicates, divorces. The ad, which appeared in the Toronto Metro paper, carries the ingenious headline, "Holidays Are Over - You Can Stop Pretending Now," giving nod to the perpetual postponement of all thing painful during the Holiday season. Simple. Witty. We like. 
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Source: Viral Video Chart
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