When you think H&M, you don't usually think of a group of lithe ladies seductively cavorting on the beach Victoria's Secret-style. But after you view this new-ish commercial from the retailer, you just might change your mind.
One by one, each of the five delicious ladies in this commercial gets their own personal camera love. It's beautiful. It's pleasing to the eye. It makes you want to run out and buy a bikini. That is if you weigh less than 100 pounds and aren't sporting anything bigger than a B cup.
Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"
He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.
This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling
It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.
OK. So let's get this straight. Maybe we're in a bad mood or something but what's up with the outpouring of love for Nike's new "epic" three minute commercial featuring a who's who of world famous soccer players? Oh it's well shot and meticulously produced (maybe even epically so) but it's as if Nike wants us to believe wins and losses effect the very fiber and economic health of a nation.
Oh, Chatroulette, how we used to love you so. Back in the day before anyone had heard of you. Back before people could pleasure themselves in peace before everyone found out that's all anyone does on Chatroulette. And back before every brand in the world decided Chatroulette is the new Second Life.
Here we have Amsterdam-based condom shop Condomerie using a "topless" hottie holding a sign which, at first, lets the viewer think they've struck masturbatory gold. Then the young lady holds the sign up and the viewer is presented with, "You are now in touch with a HIV infected person. Don't play Russian roulette in real life." Way to bring a guy down.
Of course this is completely stupid and the targeting is idiotic. First of all, no one needs a condom to masturbate. And, second, no matter how prolific a person's Chatroulette orgasm may be, there will never be an exchange of bodily fluids and, hence, no chance of becoming infected with HIV.
Can we move on from Chatroulette now?
Hmm. After viewing this new Eastpak campaign from Satisfaction in Brussels, one might think it's an early tie in with the next Transformers movie. That or the brand is trying to become the latest fashion-wear for skateboarding little people who love to rock.
Or, take note cause groups, Eastpak is saying it's perfectly OK to stuff a little person inside a back pack and watch them do silly things as if they are some new form of entertainment. But hey, overseas, they aren't as outrageously politically correct as we are here in the States. They have no problem referring to the people in the ad as "our pint-sized cast of characters." So it's all good.
You can view the ads here, here and here.
Over at Ad Age, Bill Imada is taking a beating over his comments on a MetroPCS campaign which features two Indian talk show hosts, Ranjit and chad, hyping the benefits of MetroPCS. Imada claims the commercial resorts to ethnic stereotyping.
Almost every single commenter disagrees with Imada's assessment. We don't have much to add but urge you to ask yourself this question, When you last called a company regarding a technical support issue, who answered the phone and what did they sound like?
While the ad is, indeed, over the top, it's a reflection of reality, a key quality of good advertising.
Couldn't get enough of Crispin Porter + Bogusky's creepy I Like Square Butts? Worry not. You can get it all over again courtesy of Butterfingers and its Butterfinger Defense League. Yup. It's yet another "reimagination" of the classic Sir Mix-A-Lot big butt anthem.
This time, we get Erik Estrada, Lou Ferrigno and Charisma Carpenter doinf what they do best; playing the typecast roles we've all become familiar with. Estrada does his Chips thing. Ferrigno does his hulk thing and Carpenter does her sexy cheerleader thing.
Do over or not. It's kinda funny. And besides, the three of them need the work. And it's way easier to copy another brand's work than it is to create something new. All good all around.
Hello? This is Adrants, right? So where's our commentary on the Lane Bryant ad featuring a woman whose breasts are apparently too big for Fox and ABC? Excuse us if we took off a few days to enter the actual world where women with actual breasts and actual cleavage exist. And who aren't cast off as mutated oddities as the networks seem to have done to the women in the new Lane Bryant commercial.
"Good God! She has breasts! Holy shit! Look at that cleavage! We can't possibly air that! That would break our B cup limit! That would likely cause men to get erections in public!The cause groups would eat us alive! Besides, the she weighs more than 120 pounds! And that makes her fat! No one wants to see fat people in ads. Tell those fatties over at Lane Bryant that if they want that spot to air, they're going to have to cover up that cleavage."
So sexy. So not what your father's network would air.
Haven't we all had enough of these stupid commercials that promise you the world if only you drink a Coke...as if that can full of sugarized crap has anything to do with your ability to achieve success on your own?
So here we have some crap about a "boy who didn't know how to celebrate so he set off on a quest to find his own celebration." Complete with joyous lyrics about freedom and fire, the boy flies, fights against robots and climbs mountains of celebrations. But it's not until he takes a sip of Coke that he realizes the only place he needs to search for celebration is inside himself.
Gag! Please! Seriously? A kid needs to drink a a Coke to realize his potential? Seriously? What twisted sort of education is that for today's youth? Oh wait, it's the same thing every other marketer does. Buy our product and you will be magically transformed in the most supremely perfect person on the planet.
If you can get over the fact, Coke is just unhealthy sugar water to which the entire human race is seemingly addicted, then you might be able to enjoy a modicum of excitement for the new limited edition Coca-Cola Light packaging from Karl Lagerfeld. And if you can get over the insanity of a soda brand pimping itself as if it were DKNY or Dolce and Gabbana then you can come to appreciate the fact a brand as big as Coke can do anything it wants (New Coke, anyone?) and still succeed.
Then again, this all happening in France which makes it completely normal.