It seems a new commercial for Australia's Commonwealth Bank has the land of down under angry for two reasons: the bank left Australian agencies behind and came to American agency Goodby Silverstein to create the work. And, secondly, they think the campaign, itself, sucks. Even Australian ad legend John Singleton got in on the hating and called on the bank's CEO to pull the ad because it is "obscene" and a "waste of money."
JWT France has created a spectacularly engaging three minute video that encapsulates the life of a lowly cubicle worker, the mocking he receives from his coworkers, the glowering he receives from his boss and the relief he receives when he takes a break to grab a Kit Kat.
In the video, our lowly cubicle worker leaves behind the taunting co-workers, the menacing boss and even the office hottie (who the animators clearly had fun creating) for a life atop his office building which has grown to spacious heights offering a view of a solar system full of, yes, Nestle candy.
AOL just now released its results for the top-ranked ads in its 6th Annual AOL Super Sunday Ad Poll, sponsored by Verizon. Here's the top five:
1. Budweiser Clydesdale/dalmatian ad
2. Bridgestone squirrel spot
3. Coca-Cola's Balloons
4. Life Water's Thriller
5. E-Trade's talking baby spot
"Advertisers bring their 'A' games to the Super Bowl commercials, and Budweiser scored an impressive victory this year as the best of the best," gushed GM Derrick Heggans of AOL Sports. Nothing new there.
Gotta say we're glad the Coke Balloons spot made it into somebody's top five. But what'd we tell you? There's no beating Rocky. Maybe next time, Charlie Brown.
Created by Venables Bell & Partners, Audi's much talked about Godfather-themed R8 Super Bowl commercial (preview) is worthy of the discussion it has created. The ad, which marks the automaker's return to the Super Bowl for the first time in 20 years, features Alex Rocco's Godfather character Moe Green in the famous scene during which the Jack Wolz character wakes up to find the bloody head of his prized stud horse in bed with him.
We have to tip our hat to Wieden + Kennedy for their Super Bowl efforts this year for Coke. In Jinx, which we reviewed here, Republican pundit Bill Frist and Democratic pundit James Carville share a friendly day together in Washington. In the second Super Bowl spot W+K created for Coke, we are treated to the slow, graceful dance of two Macy's Day Parade balloons as they engage in a battle for a balloon in the form of a Coke bottle. In the end, a third balloon, Charlie Brown, wins the prize high above Central Park.
We actually like this Coke spot featuring Republican pundit Bill Frist and Democratic pundit James Carville who find themselves in the situation of saying the same thing at the same time. Of course, the rules regarding that apply and Frist calls "jinks" on Carville and tells Carville he has to buy him a Coke. The two then embark upon a day together in Washington.
Ah yes, recall the cheesiness of last year's Super Bowl ad for Salesgenie in which a wannabe suave, debonair dude hops out of his mid-life crisis sports car and utter, "I don't work hard. I work smart." Eesh. At least this year we don't have a repeat of that debacle. But we will have cartoons. Two of them. And cheesiness works just fine in commercials.
In the first ad, a married panda bear couple is stress out because they have now customers and fear they will go out of business. Thankfully, Panda Psychic comes to the rescue and recommends Salesgenie and its 100 free leads offered new users. Love that bamboo sports car at the end.
Courtesy of MediaPost's Out to Launch, we have one of the two ads Gatorade will run for its G2 low calorie drink. One ad will feature Dwyane Wade and one will feature Derek Jeter. The Derek Jeter ad has Jeter walking through the streets of New York while elements of a baseball field follow him and fill in the landscape behind him. There's some nice special effects in this ad but aside from that, there is absolutely nothing special about this ad. It's run-of-the-mill celebu-sport figure 101. Not quite lame but close.
We've got two more advance Super Bowl screenings for you. They come courtesy of Goodby, Silverstein & Partners and, yes, they are those much talked about Hyundai commercials which, in a nice press-play "will we, won't we" dance, kept everyone wondering if we'd ever see them. Well, here they are.
The first, called Tomorrow is a bit pompous in its assumption it'll rank quite highly on USAToday's Ad Meter and that Mercedes, BMW and Lexus aren't going to be too happy. First, who cares about the USAToday Ad Meter. Aside from the press play it gets, which can't, of course, be ignored, it's a highly unscientific, meaningless popularity contest. Second, apart from its insider appeal to the ad industry, it's a fairly innocuous commercial without much going on except for some nice beauty shots of the car. Having said that, it's a pretty amazing looking car coming from Hyundai which, in one sense, is the entire point of the commercial.
Created by IIBBDO Dublin, this new Guinness Dot commercial explore the life of a dot and how it realizes it's many opportunities as it grows, meets other dots, explores and...becomes a glass of Guinness beer. Huh? A bit of a stretch but as one person pointed out, if you can be anything, be the best. The best being Guinness, of course. Right. Still a bit of a stretch. Wonderfully creative though and always great to hear Donald Sutherland's voice - even if it makes us think we're watching a Volvo commercial.