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Starbucks Bestows Music on Patrons to Promote iTunes Collabo

apple starbucks.jpg

We'd never have guessed that espresso, electronics and easy listening were a match made in heaven, but that's probably why we're not Starbucks or Apple. Observe chummy Schultz and Jobs at left.

To promote the fresh-formed relationship between two masters of addiction, Starbucks baristas will be giving away 1.5 million "Song of the day" cards per day between October 2 and November 7, totaling 50 million free songs.

The cards can be redeemed on iTunes.

And to make its musical fare more compatible with iTunes users who may not have an iPod or Mac on them in-store, Starbucks will also start selling "digital release" cards that enable you to download albums online.

by Angela Natividad    Sep-24-07    
Topic: Brands, Direct, Mobile/Wireless, Online, Promotions



AdSense Buys Coffee For Sexy Flickr Girl

adsense_buys_coffee.jpg

Who says Google doesn't help the poor?. Or do they? AdPulp's David Burn, calling it The Sexy Side of AdSense, found a photo on Flickr of a short shorts-wearing, girl-next-door cute woman holding a coffee cup and wearing a t-shirt which reads, "AdSense Buys My Daily Coffee (And Keeps the Change). Sweet.

by Steve Hall    Sep-24-07    
Topic: Online, Racy, Strange



New Book Gives the Online Identity-Obsessed Some New Numbers to Crunch

oid nest eggs.jpg

This is cute. To promote Career Distinction: Stand Out By Building Your Brand by William Arruda and Kirsten Dixson, we've been sent the Online Identity Calculator.

This magic tool tells you how close you are to achieving online identity nirvana by assessing the quality of results gleaned from a vanity search - everybody's favourite covert activity. As far as we can tell, the calculator works for names as well as for companies.

All results guide you back to the book for more information and tips on achieving notoriety - or at least earning passing mentions in your circle.

by Angela Natividad    Sep-24-07    
Topic: Games, Good, Promotions



Timeless Odd Couple Deliver Honda Hybrid Message

honda_odd_couple.jpg

While some will recognize The Odd Couple theme music in this new RPA-created Honda Civic Hybrid commercial and others won't, the message is crystal clear. There are clean people in this world and there are environmentally unconcious slobs. In the case of the two men in this commercial, one cares about the environment and one doesn't.

Throughout the spot, the former picks up the latter's trash as the go through their days, weeks and months commuting to work along the same path. It aligns very nicely with Honda's be good to the environment message and will likely appeal to those who do actually care and properly make fun of those who don't. All while selling a car. Nifty.

by Steve Hall    Sep-24-07    
Topic: Best, Brands, Commercials



Social Networks Are the New Blog

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Ning, the Marc Andreesen-backed social network creation service, has reached 100,000 networks. Ning, which powers our own AdGabber social network, makes it easy and free for anyone to create their own social network without having to possess any technical skills. Writing on his blog, Andreesen describes Ning as a horizontal network of social networks which purposefully does not focus on or serve any particular vertical.

Andreesen describes the atmospheric growth of Ning as double viral, writing, "On Ning, users both join existing user-created networks -- one of the 100,000+ networks that already exist -- and/or create their own networks. This is a double viral loop. Loop one is users being invited to join a network created on Ning. Loop two is some percentage of those users creating their own new networks and then inviting other people to join those new networks."

more »

by Steve Hall    Sep-24-07    
Topic: Opinion, Social



Jesus Gives Flat Chested Plain Janes Makeovers and Breast Implants

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AdFreak calls our attention to this freakishly weird video for England's Plug TV which features a Jesus fatty taking a trip down from the heavens to visit the dirty, raw wold of human beings. It doesn't take long before he's drinking and magically turning flat chested librarian types into large-breasted, bikini-clad hotties whom he takes with him for a ride in his mega-stretch limo. That is until Dad gets angry.

Predictably, the Catholic church is a bit miffed.

by Steve Hall    Sep-24-07    
Topic: Commercials, Good, Policy, Racy, Strange, Video



Pepsi, Axe Ride Lovesick Tat-Sporting Girls to Push Strangely Similar Campaigns

pepsi coquette.png

We do love the smell of recycling in the morning. An Adrants reader drew our attention to this new effort by Pepsi, where you can enter a friend's information to feed the appetite of a steamy, stalkery coquette who likes to video blog. It seems an awful lot like the stalker campaign by Axe.

The Pepsi one is a little cleverer about integrating personal details, but both end the same way: with a cheesy personalized tattoo. Observe Pepsi and Axe variations for our invented victim Eric. No, we're not super creative, but hey, neither are these guys.

< ominous tone > The 'net sees all... < / ominous tone >

by Angela Natividad    Sep-24-07    
Topic: Brands, Online, Strange



It May Not Stimulate Sandwich Lust, But You Will Want a Moving Shirt

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This is almost too spiffy to stand. For sandwich chain Erbert & Gerbert, Colle+McVoy put together a human flipbook ad. It reminded us a little of Justice's DANCE, except you don't get a pop culture headache immediately afterward.

Watch the making-of video at Human Flipbook. It's arguably as entertaining as the :30 spot. We continue to be amazed by all the things you can do to - er, with - an intern.

by Angela Natividad    Sep-24-07    
Topic: Good, Online



Little People Laugh It Up, Goof Off in Intercasino Spots

intercasino_little_people.jpg

Following the recent legalization of gambling advertising in the UK, London agency Personal has created a series of really weird spots to promote online casino Intercasino. In the spots, little people do strange things like roll down a hill as a pair of dice, ring bells and engage in a game of...little people toss? Anyway, see them all here for a lunchtime laugh.

by Steve Hall    Sep-24-07    
Topic: Commercials, Good, Strange



Florence Henderson's 21st Century Brady Bunch Take on Household Germs

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It was one of television's most popular shows. It spawned a movie franchise (sort of). It made Florence Henderson a household name. Yes, we're talking about the Brady Bunch. A show that had every boy in America drooling for Marsha and every girl wondering if Greg was groovy or just weird. Bringing back that seventies kitsch, Captains of Industry has created That's Revolting, a site featuring the age-resistant Henderson and her updated, 21st century family, takes on global warming and household germs with Brady moment videos, a game and deliciously gross pictures of germs.

What's it for? It's to promote a company called Agion which makes natural antimicrobial solutions found in cleaners as well as new plastics which naturally kill germs so germophobes don't freak out after someone borrows their phone, coughs all over it while using it and then hands it back. Howard Stern will love this stuff!

more »

by Steve Hall    Sep-24-07    
Topic: Good, Online



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