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BlogAds Does CGM

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In partnership with BlogAds, PETA has launched an ad writing competition which seeks to find the best BlogAd-style blog ad to promote its websites such as GoVeg.com, FurIsDead.com, LettuceLadies.com, and StopAnimalTests.com.

The winner will be determined by the very subjective metric of "most likely to drive traffic to PETA's Web sites."

Running from September 4 through September 24, ten finalists will be chosen, with the winner receiving a $500 Apple gift card. There will also be a People's Choice winner.

Finalists' ads will become part of the BlogAds campaign.

by Steve Hall    Sep- 5-07    
Topic: Consumer Created



Quechup Spams Members' Contacts With Invites

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Late last week, we received an invite from Hugh MacLeod to join a new social network called Quechup. While we love Hugh, we need another social network like we need another MediaPost email newsletter. Like many other invites we receive, we ignored it hoping Hugh wouldn't be too angry. He wasn't. Mostly because he had no idea he sent the invite in the first place.

While it's standard practice for a social network to ask you if you want to invite friends from your address book, it's far from acceptable to do it automatically, behind the scenes without the member having any knowledge the invites have been sent. That's what Quechup did. That was bad.

more »

by Steve Hall    Sep- 5-07    
Topic: Social, Worst



RAZR 2 Disrupts the Globe, We Are Not (Yet) Impressed

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With all that Wirebreakers nonsense, we were beginning to worry that Motorola had wasted all its creative genius on one crappy series of first-generation RAZRs.

It turns out we were mostly right. Meet the RAZR 2. According to this ad, it's got jealous engineers worldwide screaming, crying, vandalizing toilets and spitting out their coffee.

The latest round of steroid-enhanced promises are impressive, but unless Motorola's nailed out the faults of the last generation (we're still feeling burned by the crashing screen, malfunctioning buttons and sketchy reception), it's going to have customers reacting in exactly the same way as this multilingual chorus of emo engineers.

by Angela Natividad    Sep- 5-07    
Topic: Commercials, Mobile/Wireless



Helmet-Wearing Sex Partners Convey Peugeot Sexy Time

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Ever feel rushed during sex? Or, perhaps feel it's a bit too rough? Apparently, that's the vibe Peugeot is tapping into with this print campaign that features lovers in helmets in case, well...

We're not sure but we'd love to do it in an all-white room like that sometime, if only for the purity of it all.

by Steve Hall    Sep- 5-07    
Topic: Good, Magazine, Racy



Apple Gets Media Pwnage on New NBC, Amazon Deal

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Shortly after its embarrassing Friday spat with Apple, NBC developed a similar relationship with Amazon TV.

One of the biggest points of the Apple/NBC disagreement was Apple's insistence that NBC wanted to raise its costs per episode to $4.99. NBC said this wasn't true, and the REAL issue was Apple's refusal to sell episodes in package sets.

Well, regardless of who you believed then, NBC put its money where its cavernous mouth is and developed a relationship with Amazon TV's Unbox. Episodes are still going for $1.99 ("Up yours, iTunes!") and customers who buy complete seasons get a 30 percent discount.

Nothing like a public mud-fight to get the blood pressure up. Think we can talk them into solving future disputes election '08 style?

by Angela Natividad    Sep- 5-07    
Topic: Brands, Online, Television



Alluring Videos Turn Heads, Become Video Ad Model

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Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.

Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.

more »

by Steve Hall    Sep- 5-07    
Topic: Good, Online, Product Placement, Racy, Trends and Culture, Video



Dereck Beckles Wants to Help Tobacco Company Move Out

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Derrick Beckles from the truth campaign is back at it again. This time he's outside a "major tobacco company" office building with 20 empty moving trucks. He's there for the shutdown a tobacco company CEO promised if it was proved cigarettes caused cancer. Well, apparently they have been and Derrick is there to help the company shut down and move out. With a megaphone. With onlookers wondering what the hell he's doing. Well, there you have it. Yet another truth campaign spot. We must admit, though, this one isn't so idiotically over the top as have been most past efforts. Crispin Porter + Bogusky and Arnold created.

by Steve Hall    Sep- 5-07    
Topic: Commercials, Good



Skater Boys Talk Thumbs For EA Games

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If you're a skater, you might like this new campaign for the new Playstation3 game "skate" from EA Games which, in one spot, features pro riders Mike Carroll, Rob Dyrdek, Terry Kennedy, Ryan Gallant and Danny Way. If you're not a skater, you're probably gonna think the semi-forced hipsterims such as "hate on" and "wouldn't be trippin' too much" make the spot, well, lame. Or, if you're just a regular person who happens to see this on TV, you're thumb will probably be on the fast forward button whizzing by the spot in a move analogous to EA Games tossing its TV dollars into a burning flame.

And if you're sick of listening to us bitch about this campaign, you can just go to the campaign website where you can hang with outtakes, teasers and additional footage of the skater boys doing their thing with their thumbs. Created by Heat, the commercial were shot by The Malloys and edited by Phoenix Editorial & Design's Bob Frisk.

by Steve Hall    Sep- 5-07    
Topic: Campaigns, Commercials



Ypulse Tween Mashup to Hit the East Coast

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Because we just couldn't get enough in SF, the Ypulse Tween Mashup is hitting the East Coast this September 28 in NYC.

Speakers include CEO Evan Bailyn of Cartoon Doll Emporium as well as reps from Lego, Cartoon Network, Neopets, and Kidz Bop (the company to blame for children who know all the lyrics to Gnarls Barkley's Crazy).

Register before September 15 to get the early adopter cost. It's definitely worth the trouble - the food and bands in SF were awesome! Oh yeah, and we learned a lot too. ;-)

by Angela Natividad    Sep- 5-07    
Topic: Events



George Clooney Won't Apologize For Making A Living in Commercials

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George Clooney wants us all to know he needs to make a living and the press should stop giving him shit about appearing in ads. Specifically, ads for Nestle which, in the past, has been maligned for its baby milk marketing practices in third world countries. George tells us all to shut up at the Venice film festival last week telling reporters, "I'm not going to apologize to you for trying to make a living every once in a while. I find that an irritating question." OK, George, we got the message loud and clear

by Steve Hall    Sep- 5-07    
Topic: Campaigns, Celebrity



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