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Nickelodeon Clutches Heartstrings of Suffering Quarterlifers

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While conducting research for our last article, it came to our attention that there are a lot of bummed-out twenty-somethings sitting around making Nickelodeon tributes to shows they grew up with. (See more here.)

Why is no one -- least of all Nickelodeon -- exploiting this wellspring of self-obsessed nostalgia? If we saw Gumby or Inside-Out Boy pushing product at us, we'd be all over that in an irrational second.

And we'd possibly (though not probably) kill to see a marathon of Salute Your Shorts or something SNICK-like. We'd even revisit Hey Arnold! if we had to. Man. Remember when TV was good? Remember TGIF? WTF happened to TGIF?!

by Angela Natividad    Sep-20-07    
Topic: Opinion, Television



Coco Chanel Visits Gabrielle Chanel's Apartment With Keira Knightley

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Extending their campaign with Keira Knightley, which began in August with a print campaign and an interactive storefront in early September, Coco Chanel has released a new film (oh God, did we just call it that?), called Coco Mademoiselle, and behind the scenes videos featuring Keira and the famed Paris apartment of Gabrielle Chanel. It's an art director's wet dream and we mean that in a positive sense this time. The work is beautiful. Very fitting for a brand such as Chanel. And who better, with her stunning beauty, to represent it than the beautiful Keira Knightley?

The new film, which you can view here, as well as on the site but you have to slowly wade through the apartment as the camera makes love to it, will be shown on movie screens and television. Joss Stone sang "L.O.V.E" for the film.

by Steve Hall    Sep-20-07    
Topic: Celebrity, Commercials, Good



Wicked Handplay Drives Users into Lovin' Arms of Guinness

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ichameleon group -- the cats notably responsible for the human Subservient Chicken, better known as Trevor the Mentos Intern -- have sent us their latest oeuvre: Guinness Hands.

Watch a pair of hands do zany things to zany music. It's very old-school Nickelodeon, and it kind of reminded us of Elle MacPherson's Drummer Girl, except without the whole lingerie aspect.

If you get really sucked in, you can actually use the keyboard to teach a pair of hands new gestures in your own film. Cute. Will it push beers? Who knows.

Mainly, we're happy because the agency didn't get high on its Mentos intern success and try replicating that across the board. You know, like 42 or Fuel.

Advertising is one of those exceptions where you don't want to see much recycling.

by Angela Natividad    Sep-20-07    
Topic: Brands, Good, Online



Dairy Queen Finally Gets with the Times ... or Does It?

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According to a press release, the Dairy Queen hasn't given its site a much-needed overhaul since the mid-'90s. Agency space150 was commissioned to bring it up to date.

Strangely, it still looks like it's from the mid-'90s. Seriously - DQ-topia?

We liked the billboard, though. When you click on it, you get to see old photos and Dairy Queen TV spots. Learning a brand's history is always neat.

Here's a funny coincidence: A company's inception always seems to take place during a time when no colored photographs were available.

by Angela Natividad    Sep-19-07    
Topic: Brands, Online



Desperate Wives Get Prime Parking, Are (Unsurprisingly) Not Happy About It

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MediaBuyerPlanner observed this campaign running in LA and New York for Desperate Housewives. Apparently nearly a dozen parking lots in the respective counties have lots reserved "For Desperate Housewives" to draw attention to the fact that the new season starts this Sunday.

The minds behind the campaign are Parking Stripe Advertising from Colorado. According to NPR this morning, the move might have drawn attention for all the wrong reasons. Nobody really likes being dubbed a "desperate housewife" -- "even if they're 'desperate' for parking!" the broadcaster quipped.

Ha. Ha.

Interestingly, some strip malls in Fremont, CA reserve parking for "expecting mothers." Guess the secret is all in how you label privileged parking.

by Angela Natividad    Sep-19-07    
Topic: Guerilla, Outdoor



Personal Life Media Reaches One Million Podcast Downloads

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Our friend Susan Bratton, Founder and CEO of Personal Life Media, tells us her site, which just launched six months ago, has achieved one million downloads of their 16 weekly, ad-supported audio shows and podcasts. Personal Life Media is a blog and advertising network for socially conscious "cultural creatives" which serves up content covering relationships, sensuality, life purpose, wealth creation, healthy aging, longevity, creativity, weight-loss, beauty innovation and cosmetic surgery, retirement and passion at work and play. Oh, and let's not forget expanded lovemaking and tantra and kama sutra. Yum.

by Steve Hall    Sep-19-07    
Topic: Podcast



Oh Look! It's Happiness Factory Inside Someone's Head

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What do you get when you cross a nasal spray ad with Coke's Happiness Factory ad? An ad for the Irish energy drink Lucozade, of course. Created by Ogilvy & Mather in Dublin and directed by Shilo, the spot gives us a look at what happens inside a person's brain when they decide to consume Lucozade Alert. We just wish it were actually true.

by Steve Hall    Sep-19-07    
Topic: Commercials, Good



Netflix Wants Us to Sign Up After Having Been A Member For Four Years

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One would think a company like Netflix, with massive, sophisticated databases of its subscribers and the movies it rents might, when it comes to sending out its direct mail solicitations, actually be able to keep track of who's a member and who isn't. Or at least convey that to their direct marketing firm.

We've lost track of the number of times mailers have arrived asking us to become a member when we've been a member for over four years. Sometimes they come by mail. Other times they come by email. Sometimes, we'll receive a "your movie has been sent" email right after we receive a "become a member" email.

more »

by Steve Hall    Sep-19-07    
Topic: Bad, Direct



Yawn. Another Starlet Gets Nude For PETA

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PETA's digging deep now. Hitless for at least ten years, Alicia Silverstone (whom we still adore) has been tapped by PETA for their latest "let's get a celebrity nude" campaign. It's all to promote PETA's vegetarian stance and to share with us how much Silverstone's life has changed for the better by becoming a vegetarian. Watch as Silverstone get naked but not really. They always block the crucial parts. Anyway, see the video here.

by Steve Hall    Sep-19-07    
Topic: Cause, Celebrity, Video



Big Boobed Cheerleader Teases New Movie On YouTube

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Oh we love how some marketers know exactly how to attract attention on YouTube. To promote the new Fox movie The Comebacks, which aims to do for sports movies what the Scary Movie franchise did for horror flicks, videos of a very pretty, double-entendre spewing, huge breasted hottie in a low cut cheerleader's uniform spouting valley speak are making the rounds.

In the videos, cheerleader Amy, who is the proud owner of magnetically eye catching cleavage, sits in the locker room and in the coaches office of the team telling us things like how hot the players are and how quarterback Lance, who stared at her during cheer practice, is "way hotter than Trotter." All while stroking (jacking off?) a baseball bat she's placed between her legs as she mentally imagines it's the real thing.

more »

by Steve Hall    Sep-19-07    
Topic: Good, Online, Racy, Social, Video



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