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Advertising Age Sends Ass to Adrants

che_miniskirt_phone_number.jpg

Ya know...leave it to Che Magazine to disrupt our morning publishing schedule. Here we are trying to bring you interesting and insightful news about advertising and, in particular, Advertising Week and what happens? A hot chic wearing a way too short (oh wait, there's no such thing) skirt graces our screen. And, as if offering herself up to anyone who would have her, her phone number is hanging like a babysitter ad from her ass . As Jonah Hill exclaimed over and over in Superbad, "What the fuck?"

We suppose we have to blame Copyranter for calling this to our attention and, yes, the mighty Advertising Age itself whose Adages blogger Ken Wheaton sent it to Copyranter.

Check out more Che Magazine shenanigans here, here, here, and here,

by Steve Hall    Sep-27-07    
Topic: Campaigns, Magazine, Racy



Disney Uses Bananas to Promote 'The Jungle Book' DVD

banana_jungle_book.jpg

Adrants reader Adam Silverthorne writes to tell us about some advertising he saw on a banana he bought this morning. While isn't altogether new, the tie in is brilliant. The ad is for Disney's The Jungle Book DVD. Complete with image of a monkey (chimpanzee?), the ad gets points for relevancy.

by Steve Hall    Sep-27-07    
Topic: Good, Packaging, Poster, Specialty



Sony Play-Doh Teaser Released

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OK, here we go again. It's Sony Balls Part Three except this time it's called Sony Play-Doh. Apparently, 20 bunnies made out of Play-Doh (plasticine) and one giant 30 foot bunnie will roam the streets of New York courtesy of 40 animators and 100,000 stills all rolled up into a :60. The spot was shot in New York City in August and a teaser vid has been placed on the Bravia Advert site. So there you have it. Will it be as ballsy as Balls? As spectacular as Paint? We have no idea but we'll find out son enough when the :60 is released in the near future.

by Steve Hall    Sep-27-07    
Topic: Commercials, Video



Advertising Week: Leveraging a Hostel Stay During a Business Trip

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Believe it our not, everyone that writes for Adrants does not, contrary to popular belief, live in New York. So revel, herewith, in the story of Angela as she masters the art of traveling on an Adrants budget as opposed to an Advertising Age budget which, for Adrants readers, is a very good thing.

After all, do you want the highly-edited, overly-tame version of Advertising Week - or do you want the gritty reality of life in the big city as seen by someone like you: People without huge expense budgets who go from glitzy hotel to cab to advertising conference and back again without reveling in everything New York has to offer? Read on.

You never know when you'll need the skills necessary to support your survival (and cool factor) if you happen to find yourself at a youth hostel during Advertising Week on a (trendy) Bohemian budget. And after three days doing it, I'm a PhD. Read on to glean the fruits of my loving labors:

1. Buy a map. This serves two purposes: locating all the 1 Line stations in Manhattan, and all the shot-in-the-dark buildings the Advertising Week people chose for the seminars (couldn't one location have done the job?).

If colleagues ask why you never take a cab home, say nonchalantly that you know the Subway like the veins on the back of your writing hand. They'll be impressed. Or at least they'll look like they are.

more »

by Angela Natividad    Sep-27-07    
Topic: Industry Events, Opinion



Advertising Week: Getting Deep Over WeeMeetinis, and Why Priceline is Tricky

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Tell me how to nail cheap two-star accommodations in NY the day before Advertising Week, and I'll call you a liar and tell you how you - yes, you - can survive in a youth hostel during a business trip.

Because after (reeeeally) bad planning on my part, that's where I ended up.

At the end of yesterday's Saving Darfur session, which ran a half hour over time, I wandered the streets of New York in desperate pursuit of the 1 Subway line.

After accidentally interrupting the filming of a movie called "Fighting," I located this crucial urban vein, hopped on and trekked to my hotel.

Priceline.com has this cool option where you can "name your price!" on a hotel. The setback is, if they find you a place at "your price!", you're married to it - no refunds, no takebacks. [Ed. Someday we'll elevate ourselves from the slums and hire and executive travel planner who will hunt down and torture Paris Hilton until she orders Hilton Management to put us up at the Waldorf Astoria for $50 a night.]

So it was with surprise, some chagrin and a sudden craving for croissants that I discovered my hotel, attractively dubbed West End Studios, was not a hotel at all but a youth hostel.

The world spun. I'd gone from from Underdressed Amongst Ad Execs to Overdressed to Kill. Flippin' amazing.

more »

by Angela Natividad    Sep-26-07    
Topic: Brands, Events, Industry Events, Trends and Culture



Fox Looks Kindly on Marginalized Smoking Patrons

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We caught this ad in a story about growing indoor smoking bans in the travel business. It appears in front of the Fox Sports Bar and Grill at the Detroit airport.

Leave it to News Corp to embrace the pariah.

by Angela Natividad    Sep-26-07    
Topic: Outdoor



Advertising Week: What Does it Take to Define 'Just Do It'?

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The answer: Five execs, a poetic moderator, and two hours.

I'm sitting at a panel called Want to start an AD Agency?!. To my right sits a dude whose name I shall not mention. He expresses sincere, almost meddling interest in the GelaSkin on my MacBook. So I ask why he's here and he says, "Technically I represent BBDO, but really I am here for my own self-interest."

Tell it like it is, yo. "Lots of self-interest stewing around," I say vaguely.

The BBDO guy agrees. "I'm guessing that's why everybody's here," he observes.

This is a covert little world.

more »

by Angela Natividad    Sep-26-07    
Topic: Agencies, Events



Kellogg's Froot Loops Cereal Straws the New Coke Snorting Device

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Isn't it simply amazing how many different ways cereal maker can configure their product to get kids to eat it? Now, that bastion of children's cereal, Froot Loops, has introduced Cereal Straws which make eating cereal fun to "dip, sip and munch" not to mention its potential use as a coke snorting device.

by Steve Hall    Sep-26-07    
Topic: Online, Strange



Ad Begs Lindsay Lohan Not to Die

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Apparently pleading with drug-addled starlet Lindsay Lohan to save herself, New Jersey-based Canterbury Institute has introduced ads with the headline, "Don't Die Lindsay!" Funny ha ha. Trouble is, they really don't care about Lindsay. They're just exploiting her to promote their own drug and alcohol addiction services. Lame.

by Steve Hall    Sep-26-07    
Topic: Newspaper, Worst



Copy Aids Oblivious Men In Lingerie Ads

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Acknowledging the lack of control men have over their eyes when in the presence of a lingerie-clad beauty, these ads for Fayreform are quite blunt about what's being ogled in these ads. In fact, the copy teases by saying, "Bet you didn't notice the guy in the ape suit/armadillo/Tyrannosaurus Rex." Here's one instance where stating the obvious actually works. See the other two ads in the series here.

by Steve Hall    Sep-26-07    
Topic: Good, Racy



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