The man in the pig-tailed wig is probably the best thing that's happened to Wendy's, having achieved improved recall in eight weeks versus 18 months with a previous campaign. But the muse of all the hubbub, Melinda Lou "Wendy" Thomas herself, isn't enjoying the ride.
Advertising Age reports that Melinda, who studied marketing at the University of Florida, auditioned as herself for the new campaign, but spokesman Bob Bertini said resulting consumer response was "not positive."
For its home loan component in Australia, Virgin Money hits us hard with the notion of long-term commitment.
You mean there's sex after 65?
To be fair, shots of geriatric lovin' may deliver a muddier message than the mortgage guys would like. Who's to say this is a happy long-term relationship and not a racy first date? Or better still, a short-term but lusty (interest-only, har har) affair?!
Anything is possible. Or else we've just been watching too many French PSAs.
For its S9 headphones, Motorola's Wirebreakers leap back into the streets, accosting cheerleaders, bus patrons, library-goers and general loiterers with their love of dance.
It's cute and all but we are so tired of the Wirebreakers thing. It must suck to be milling around minding your own business, when some bug-eyed kid pops out and forces you to sit there with a frozen grin on your face until he or she has stopped wilding out in front of you.
Thankfully, behind a monitor we don't have to smile.
Snickers is replacing its "Most Satisfying" tagline with "Feast," a move introduced by five new ad characters: a king, a Viking, a Pilgrim, a Polynesian and a Roman, which are all supposed to teach us a thing or two about glorified gluttony.
Check out the spot here.
Like a pubescent teen that acts extra-manly to keep people from thinking he swings the other way, the burly new focus will hopefully guide thoughts from the unfortunate Super Bowl ad incident, when people freaked out over those two guys tonguing over their last bit of that most satisfying candy bar.
Who wants boring retail window dressing complete with lifeless mannequins overdressed as if the catwalk is the sidewalk when you can have an interactive window front at which you can brush about the Chanel logo? Oh, an apparently, you get to see Keira Knightley too. Well, a mannequin of her at least.
Adrants reader Jinki brought our attention to this unfortunate tourism ad where a woman holding back her veil brightly admonishes watchers to fuck off.
Incredible India, indeed.
- If you want your NFL online...legally, that is... the league is splitting with CBS Sportsline and launching its own site to offer its library of video.
- The UK's KateModern is the answer to LonelyGirl15. Viewers and brands seem to like it. Hmm. Not as cute as Bree.
- Diversity rocks the apple cart which is why things won't change until a new cart arrives. Sadly, we couldn't agree more.
- While concern over CBS's Kid Nation increases and advertisers shy away, we're betting this thing'll be a hit.
If you're a dog owner, surely you've seen this freakishly odd behavior a dog exhibits from time to time when he feels he's...oh...in need of some toilet paper just like us humans. Usually, this sort of behavior is harmlessly exhibited outside. When it's exhibited inside, kids think it's funny and moms are horrified. Stanley Steemer just shows up to take care of the problem. Thanks, AdFreak.
Hmm. Looks like this girl forgot to take a shower before commuting to work. But, no matter. Axe is there to help offering hot women scantily clad in black lingerie free showers on their way to work...or something like that. While facing this commuting oddity, overexcited teenage boys should be wary of their appendage as the doors close. Or something like that. Anyway, where there's an Axe product, a barely dressed female is sure to be nearby.
Adverbox pointed us to this ad by DDB, International for Kabayanihan, Malaysia. Each outlet features a different description for how a man imagines a woman, ranging from "wife" and "soulmate" to "concubine" and "vagina" - the only set of holes with a plug in it.
Did you ever see Grease? This brings new meaning to John Travolta's exclamation that Olivia Newton-John is "electrifying!" In fact, we are wincing in vicarious pain.