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Maggie Gyllenhaal Sexes Up (Down?) Agent Provocateur


When we think of Maggie Gyllenhaal, the first thing that comes to mind isn't usually an Agent Provocateur campaign full of black lingerie and provocative sexual imagery. Granted, she did offer herself up as an office fantasy to James Spader in Secretary and played a trampy, hardnosed, harlot-like, character in SherryBaby but we still think of her as the wise-ass younger sister to real-life brother Jake in the atmospherically fantastic Donnie Darko. So it is with a bit of WTF we react to her appearance in the lingerie maker's latest campaign.

In the campaign, she seems to carry an air of 20's flapper but that's crossed with a dose of S&M, coy cuteness, subservient subjugation and playful elegance. It's got something for everyone.

more »

by Steve Hall    Sep- 4-07    
Topic: Brands, Campaigns, Celebrity, Racy

Harmony-Hunting Lego Brings Esoteric Message to the Dutch


A giant Lego named Ego Leonard washed ashore on a Dutch beach in early August. According to his accompanying website, he's left his world of fortune-hunters and people drunk with power to find one full of happiness, devoid of rules and limits.

MarketingVox reports that Leonard first appeared at an MTV event. Vox also ruminates on the motives behind Ego Leonard, but according to Martijn at Fresh Creation, Ego is the project of a Dutch artist.

For some reason beyond us, the giant doll has generated a lot of buzz. Maybe it's because he's so good with the ladies.

by Angela Natividad    Sep- 4-07    
Topic: Guerilla

Dolce & Gabbana Slip Leather-Clad Power into Hands of Emaciated Dominatrixes


Why do we waste time pondering the suggested denigration of women in JBS or Sisley ads when Dolce & Gabbana has always made such an easy target?

It turns out that this season's series of ads are meant to take D&G's usual array of contorted femmes and put them in positions of empowerment - with chrome corsets, thin whips and naked man slaves.

Thank you, D&G, for realizing our dearest fantasies.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Magazine

Advertising Evolves, Women Hotter Than Beer


Who says advertising objectifies women? Certainly not The Ranch which is very kind to women keeping them nice and hot as opposed to letting them get cold like the beer they serve. How compassionate. How understanding. How forward thinking. How evolved! This objectification of women is just a bunch of hogwash (as I guess people who'd go to The Ranch would say), right?

by Steve Hall    Sep- 4-07    
Topic: Opinion, Outdoor, Trends and Culture

NBC, Apple Engage in Tit For Tat Spat Over Distribution


"Well, FU2" seems to be the standard response from one corporation when another cuts its legs off. That's what's going on with Apple and NBC right now. NBC Universal has decided not to renew its distribution deal with Apple's iTunes as it has plans to launch its own online distribution service, Hulu. In response, Apple announced it will not make available for download fall programming from NBC even though the contract between the two runs through December.

Apple has a good reason to feel snubbed as NBC, according to Apple as reported by Advertising Age, accounted for three of iTune's top selling TV shows which accounted for 30 percent of all TV show sales through the service.

by Steve Hall    Sep- 3-07    
Topic: Online, Television

Adrants Heads to The Vineyard, Boogies With 'The Boogies'


Pardon this commercial break while we share with you a a trip we took to Martha's Vineyard last week to check out for a bit, visit old friends, get some sun, eat great food, boat around the island, check out Walter Cronkite's house, marvel at the astounding size house a car dealer (Ernie Boch Jr.) can construct and generally just not work by leaving behind the world of advertising for a couple of days.


Rather than mutilate campaigns and blather on about how Facebook is the new MySpace, we checked out a local band, The Boogies, which played at the island's Outerland club, formerly known as The Hot Tin Roof. The Boogies is one of those bands that has a freakishly dedicated following and whose fans dress up like band members who, themselves, dress - in a way over-the-top fashion - to match the 70's and 80's-style music they cover. All kinds of people show up from 18 to 80. OK, so there weren't many 80 year olds but there was a mix to be sure.


Our group got there early so we had plenty of time to crank with Jager Bomb/Bull Blaster-style drinks served by a pair of waitresses covering the full spectrum of dress from dinner gown to black, tight short shorts. We watched. We talked. We danced. We drank. We took lots of pictures. We checked out people's costumes and we wondered where the hell The Boogies were when we spent two summers on Cape Cod back in the day. We wished we were living on the Cape again.

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by Steve Hall    Sep- 3-07    
Topic: Events

Here's Something Novel - a Book of Ad Websites!


Here's a jewel in TASCHEN's collection of pretty pictures to compile and push at a high premium. Advertising Now. Online is a compilation of internet ad efforts - mainly promotional websites - that have come to ornament the 'net in the last handful of years.

Featured campaigns include Burger King's infamous Subservient Chicken and Method's comeclean.com.

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by Angela Natividad    Sep- 3-07    
Topic: Publishing

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