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Gisele Returns to Roots with Ipanema Sandal Campaign

gisele ipanema.png

Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.

The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.

Not to say those assets don't factor into the print variant of the campaign.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Cause, Celebrity, Good, Promotions



Fubar Promotes Online Happy Hour with Sultry ... Teenager?

fubar_girl.png

Here's an ad for Fubar, an online bar, that just leaped out at us. Jailbait, anyone?

Somebody pinch us; that chick looks young. If she walked up to us with a line like, "Wanna get me drunk?" we'd be all, "Wanna show me some ID?"

Oh, snap. Here's our girl of the hour, about five years prior (NSFW). If she looks young now...

by Angela Natividad    Sep-19-07    
Topic: Bad, Online



Budweiser Turns NFL Fans into Stars by Proximity

NFL superfan.png

This is the type of campaign that's always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.

Ever wish you could be a cheerleader bodyguard for the Dallas Cowboys, or a leap guard for the Packers? Here's to hoping you win more than a shirt.

Toronto's Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.

It and two other Superfan ads now appear during NFL broadcasts in Canada.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Good, Sponsorship



Tribal, Dallas Adds Method to Mountain Dew's Campaign Madness

mountain dew puppet.png

Mountain Dew has a lot going on: from Prohibition songster revivals, to tattoo-inspired designs, to geriatric deejays.

Maybe to ensure each of these different personalities hits the right target, Tribal, Dallas has coordinated the first major redesign of the Mountain Dew website in three years.

The site is gritty without being too busy, and it definitely did what it was supposed to do. We targeted in on our favorite effort, the New York hand puppet video, and savored the Dew's efficiency.

by Angela Natividad    Sep-19-07    
Topic: Brands, Good, Online



MySpace! No, Wait, Twitter! No, Wait, Second Life! No, Wait, Facebook!

face_twit_my_life.jpg

Is it just me or is anyone else sick of the lemming-like flash mob behavior marketers display every time some "really cool" new thing comes along? It's like a shiny new object syndrome. We can't keep our hands off the new toys.

The industry's latest fascination is Facebook. That followed quick blips from Twitter (which actually a good thing) and Second Life (not so much a good thing...for marketers, at least). I joined Facebook almost a year ago or some time after it opened to non-students. Why? For the same reason I joined MySpace. It was there. People were using it and I figured I ought to check it out. For months, Facebook was a ghost town for me. After all, I'm not in college any more. Then, like the unleashing of a pent up orgasm, people spewed forth from every known corner of the ad industry friending me.

I graciously accepted the friend requests because, like a free drink at an ad conference, who am I to say no? And, besides, I know these people. Soon, when it became the rage, my profile page filled up with all sorts of applications, most of which I never use. Some of which I do. In fact, I created two of my own to publish video and photos from the AdGabber site.

more »

by Steve Hall    Sep-19-07    
Topic: Social



Playboy Takes 50's Digital, EyeWonder Offer More Wonder

KendraWilkinson.jpg

- On November 15, Hugh Hefner and his Girls Next Door, Holly Madison, Bridget Marquardt and Kendra Wilkinson, will celebrate the release of Playboy: Cover to Cover: The 50's a DVD-ROM set that includes everything published in the magazine during the fifties.

- EyeWonder, Inc.has announced the launch of InstantWonder, a product that makes it easier for online advertisers and agencies to deliver rich media and video advertising units AOL, ICQ, MSN, MySpace IM and Yahoo Messenger.

- (RED) Co-Founder Bobby Shriver will be awarded Advertising Person of the Year from the Advertising Club at the Advertising Week kick-off luncheon.

by Steve Hall    Sep-19-07    
Topic: Magazine



Geeks, Freaks And Beautiful People Get Foamed

guinness_beautiful_not.jpg

This hotties versus geeks Guinness spot is making the rounds and we kind of like it. If you're one of those people who are so perfect looking and look like you could be in any commercial or movie or if you are one of those people who, well, sat on the sidelines most you life while action passed you by, this commercial is for you. Well sort of. It makes the beautiful ones all elegant and suave and the not so beautiful ones frumpy and clumsy. Oh well. It gets the point across.

Called "At Last," the spec spot was written and directed by Max Guitierrez of Ringleader Productions.

by Steve Hall    Sep-19-07    
Topic: Commercials, Good



Adrants Unleashes AdGabber, A Social Network For the Ad Industry

adGabLogoBlue900.jpg

It's not easy to officially launch anything when you don't even have a logo. Now that we do, we are pleased to announce the official launch of AdGabber, a social network for individuals in advertising, marketing and media. AdGabber, which soft launched in May, has just over 1,600 members with about 40 new members joining each day. An offshoot of Adrants, we couldn't be happier with the growth and the activity we've seen to date on the network.

AdGabber offers all the usual social networking stuff like member profiles, forums, topical groups which member can create on their own, a video section that serves as the ad industry's YouTube, a photo section, a calendar section where industry events are listed, a music player, and chat feature, blogs for individual members and an RSS feed providing news from Adrants. In fact, the thing is so flexible, that anything at all can be added to the network such as daily or weekly survey, ad industry job listings and creative portfolios.

more »

by Steve Hall    Sep-19-07    
Topic: Announcements, Online, Social, Tools



Mobile Sites Good For 18-34, Ethnic Groups

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A new study from M:Metrics and AdMob confirms the obvious, 65.5 percent of mobile users on the AdMob mobile network are 18-34. The study, administered across 2,000 mobile site, also found sites that target African Americans are frequented by 50 percent of the demographic when the demographic represents just 6.3 percent of the general audience.

That finding holds true with mobile sites that target women and Hispanics. Higher compositions of both demographic groups are found on sites that target them in relationship to their general market compositions. Anyway, now you know.

more »

by Steve Hall    Sep-19-07    
Topic: Research



Google Takes Gadget Ads Out of Beta, Brings Social Networking to Ads

google_logo.jpg

Extending the gadget technology currently available with Google Desktop, Google is has debuted its Gadget Ads, AdSense standard sized ads into which AdWords advertisers can embed video, games, flash animations, feeds and other elements. The units, in beta since last Spring, can also be placed on iGoogle homepages, Google Creator pages and inside Google Desktop.

There is a communal, social networking aspect to the ad units as well. People can take the Gadget ads and place them on their own iGoogle pages. Ad for everyone. How nice.

by Steve Hall    Sep-19-07    
Topic: Online, Tools



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