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Quirky 'Twin Peaks' Gets Quirky DVD Promotion

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Twin Peaks was a great show but it's been gone for 17 years. Yes, it's been that long but CBS and Paramount seem to think fans can't get enough of Agent Cooper and Laura Palmer and have asked Mammoth Advertising to help promote the release of the Twins Peaks Definitive Gold Box Edition.

The agency came up with The Twin Peaks Coffee Brew Competition which asks people to create coffee-focused video mashups. Show creator and legendary director David Lynch, himself, will select the winner who will receive a...year's supply of Signature Cup coffee? Uh, yea, the dude brands his own coffee. The winner will also get the DVD set, of course.

If you didn't watch the show, it was truly great. Well, at least the first ten episodes or so were. Then the show took an aimless nosedive off a cliff. Sort of like the contest entries we've seen so far.

- If you're into weird sunglass ads, this one's for you.

by Steve Hall    Nov-14-07    
Topic: Consumer Created, Online, Promotions, Video



Taglines Analyzed, Ads Pumped, Songs Given

- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.

- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."

- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.

more »

by Steve Hall    Nov-14-07    
Topic: Promotions, Research, Tools, Video



Geeks Attack Facebook Ads

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Geeks need things to do to keep their skills up to date and marketers give them plenty of opportunity to fulfill their coding fixations. In this case, with the onslaught of ads on Facebook, the geek squad has developed several Firefox add ons which will remove ads from Facebook pages. These tools allow for the removal of Sponsored News Lisitngs, Feeds Ads or, if one is so inclined, everything. Ah, but what's a Facebook experience without a little commerce plunked right in the middle of your friends newly added pictures, recent pokes and iLike queries? Come on, geeks, we want to be part of the Facebook party too. Don't hate on us.

by Steve Hall    Nov-14-07    
Topic: Online, Tools



Love Comes a-Calling on Halo 3

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Shake Well Before Use pointed us to a proposal that took place on Halo 3. To win over his girlfriend, some dude spelled "Will you marry me?" out with weapons.

Everybody heard those geeky but true stories about people proposing to each other and getting married over that Halo 2 "i love bees" scavenger hunt orchestrated by 42 Entertainment. So it's probably fair to say love has always been always been part of Halo's architecture.

by Angela Natividad    Nov-13-07    
Topic: Consumer Created, Games, Online



Flashcards Get Facelift, Come Back 'Thumbelievable'!

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Remember the "flash" or index cards you used to remember spelling words in grade school? Now they're pegged to a key ring and proffered by Thumb Cards for a future in promotions.

Well, it's not the worst idea we've ever heard (toilet paper rolls? Branded college-ruled looseleaf?).

by Angela Natividad    Nov-13-07    
Topic: Direct, Promotions, Strange, Tools



Facebook is No Friend to Daft White Collar Slackers

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Under the banner "Your privacy is an illusion," ValleyWag published this story about a careless intern at Anglo Irish Bank. After frequent absences from work, the kid requested off for Halloween weekend due to an issue at home.

That same night the intern posted a bunch of pictures on Facebook of the Halloween party he apparently ditched work for. The next day, his boss responded to his email and attached an incriminating image of him in costume, then BCC'ed the rest of the office.

"Cool wand," he added in parenthesis.

Burn, baby, burn. But at least his fashion sense didn't go unnoticed.

by Angela Natividad    Nov-13-07    
Topic: Online, Strange, Word of Mouth



Commercial Closet to Honor Absolut, AmEx for Gay Efforts

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Absolut Vodka and American Express are receiving AdRespect honors for appealing to the gay community in their ad efforts for about 40 years, combined.

Commercial Closet, which is bestowing the honors, is debuting the "AdRespect scores," which is a new industry standard for judging LGBT corporate marketing efforts. Scores go from 0-100 in terms of how well, and how often, a firm advertises to the gay community.

Honors go out at 8PM on November 15th at the TheTimesCenter in NYC. The New York Times will be hosting the event.

Check out spots by Absolut and American Express in the Commercial Closet archives. The print effort at left isn't an official Absolut ad, but it's also in the archives as a representation of the brand's longstanding friendliness toward the community.

by Angela Natividad    Nov-13-07    
Topic: Brands, Events, Social



Vibrisse Libri -- if You Can Spell That -- Helps Publish Hopeless Writers (We Think)

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We're not really sure what these cheesy and somewhat sonically taxing videos (silent film version; red pill; blue pill) are about, but we do know they were put together by Grenar Labs for a company called Vibrisse Libri.

As far as we can tell, those people publish books. Bad ones, if the ads are any indication. And possibly online. Possibly.

by Angela Natividad    Nov-13-07    
Topic: Online, Strange, Video



Animals With Boobs, Booties, Packages, Orgiastic Rituals Amuse

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Indeed oddity reigns supreme in this French Orangina commercial during which animals with bikini-clad breasts and Speedo-clad packages cavort in some strange mashup of The Jungle Book and Eyes Wide Shut. There's even a little Flashdance in there too, It all culminates with the orgasmic bursting forth of Orangina bottles ridden by Zebras who unleash a Scary Movie-style blast of excitement all over a bikin-clad rabbit. Yes, you read that right.

We love it purely for its over-the-top presentation and we hate that we'll never see it on TV in America. Although, who thought those Herbal Essense orgasm ads would ever fly?

FFL Paris created the spot. Th Mill, Stink and Psyop produced.

by Steve Hall    Nov-13-07    
Topic: Commercials, Good, Racy, Strange



Drew Barrymore Joins Parade of CoverGirls

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It would seem at the rate CoverGirl plows through celebrities for its ad campaigns there'd be none left to fill the company's ravenous appetite for new faces. Not that Drew Barrymore is a new face but she's the latest to step into the CoverGirl campaign and, thankfully, one that doesn't seem as fake as the parade of supermodels CoverGirl and other fashion brands have used in the past.

In the spot, which is very simple but visually very beautiful, Drew dances around for the photographer in what was supposed to be a teaser trailer to show the client. The client liked it so much they went with it. Created by Erricson Fina, produced by HSI and edited by Version2, the post is airing now.

by Steve Hall    Nov-13-07    
Topic: Brands, Celebrity, Commercials, Good



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