JWT plans to run a spot in Mad Men's upcoming DVD set, spelling MAD MEN out with letters and logos from its client roster. Tagline: "Making brands famous since 1864." See it right here.
"All I'm looking for is a nod of the head and recognition for what JWT is," CEO Bob Jeffrey whines. Which begs the question: from who?
To answer that riddle, AdWeek gleaned perspective from Chris Vollmer, a Booz Allen-based media guy: "It's an industry play rather than a consumer play, because I can't see how it would make sense to a consumer."
Aww. JWT needs a shoulder-punch from its peers. Before leaving work today, call your nearest JWT creative and tell 'em you really like what they're doing with, I don't know, Kit Kat.
A source in France said the premise behind Priest Academy is to encourage more men to become priests because there's apparently a shortage. Adrants reader Olivier Mermet, who sent us the link, exclaimed, "And do you want to know the worst about it? This is F***in' true stuff!!"
Indeed. The first episode, which debuted on June 12, generated 90,000 views.
Loving the "Maestro" spot for HP's TouchSmart PC. It's a striking but natural development from the more casual "Hands" campaign. And it would have been absolutely perfect if a few origami airplanes self-replicated and staged a mutiny.
Produced by Psyop for agency Goodby, Silverstein & Partners/SF.
To promote yet another limited edition vehicle, the xD RS, Scion went all Hot Lava. The subsite -- produced by SolutionSet -- features a bubbling volcano with a gray xD RS in the foreground; an explosion of lava makes it that wild red-orange color we love so much.
I find the bubbling noises comforting. They remind me of this one time we cooked a rabbit alive, invented some nifty rhymes, and put a curse on Bob Dole.
See print variant with vehicle specs. Beyond magazines and the 'net, expect to see "smoking" billboards, and street teams clad in flameproof uniforms, all from the fancy folk at ATTIK.
And while you contemplate getting an xD RS before all 2000 run out, see previous efforts for the limited edition xB Series 5 and Scion tC.
Hey, who says social networking is only for 20-somethings? Not Lamato Network which claims to be aimed at people 32-54. In a series of "real world" promotional videos, created by Tribal DDB Toronto, online social networking features such as poking, friending, networking, sharing photos, notifications, giving a hug and more. Sound stupid? It is but don't worry because it's not real. The whole thing is a promotion for Mott's Clamato Ceaser, some kind of Canadian cocktail made from tomato juice, clam juice and vodka. Sound gross? It probably is. But Canadians must like it.
Here's a fun little webisode thingy. It's for I Can't Believe It's Not Butter and it features brand mascot Spraychel who has now thrown her hat into the ring and is running for President. Oh sure, it's all to sell a few more tubs of fake butter but, wait, you can win money! You can play games! You can take polls! You can get coupons! And, best of all, you can witness her crush her opponent, Maxwell Butterman.
Oh but wait, what would a campiagn be without a Facebook page? Oh but wait again. Where's her Second Life persona? Oops. Sorry. Forgot SL is so 2005.
Who needs those Weeds and Secret Diary pin up shots from Showtime when you have our very own Åsk Wäppling from Adland posing in her red haired, black cocktail dress-wearing. cleavage-bearing glory for all the ad world to enjoy? Right. No one because as Åsk, herself, says, "you are all reading this because I actually have a chest." You've got to love a women who knows what she's got. And who can wittily mock Showtime campaigns.