Is Deegan Original? I Don't Know, But This Campaign Isn't


From YouTube channel: "Brian Deegan is becoming more of an X Games icon every day, and you know we can't have that! Must...smash...originality!!!"

See MySpace (turn volume down).

See funnier take on the "Must--destroy--[awesome thing]!" shtick.

by Angela Natividad    Jul-24-08    
Topic: Celebrity, Online, Promotions

No, Cinnamon Sticks are Not Made of Sweet 'N Low.


Healthy Food Brands is reintroducing the Sweet 'N Low candy line. Chadwick Communications was selected to spread the word, so it created a print ad campaign that I guess makes the candy look low-fat yet saucy.

"Light my fire" is at left, and here's "Get off my cloud."

"Sweetened with isomalt and acesulfame potassium." LOL.

by Angela Natividad    Jul-24-08    
Topic: Brands, Magazine, Packaging

Agency's 'Mad Men'-Style Website Shows Love For Good 'Ol Days


Way to get publicity, Red Tettemer! The Philadelphia agency is showing its love for AMC's Mad Men - which premieres its second season this Sunday, July 27 at 10PM - by redesigning its website to look like the 60's-based TV show. Drinking! Smoking! Sexism! Adultery! Cone-shaped boobs! What's not to love? Oops...wrong decade. Sorry about that.

by Steve Hall    Jul-24-08    
Topic: RSS

Scare Tactics Used to Talk You Onto GM's Used Car Lot


"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*

"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."

If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.

more »

by Angela Natividad    Jul-24-08    
Topic: Brands, Campaigns, Online

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Country Music Artist Ashlee Hewitt Gets Mike Hard


Mike's Hard Lemonade is hard up for some social and consumer generated media action having gone down the road of the personalized fake newscast which, like, everyone is doing to the point of absolute boredom. So it's very likely Mike is really really hard right now for Nashville Star contestant Ashlee Hewitt who, on her own we are assured, has written a song about Mike's Hard Lemonade and how a group of girls used to come into a bar she worked at and ordered Mike's Hard Lemonade.

Hmm. And here I thought only rap artists embedded brands in there music. Of course that could simply be because I never listen to country music. Anyway, here it is. Be happy for Mike and his Hard...Lemonade.

by Steve Hall    Jul-24-08    
Topic: Consumer Created, Good, Social

Because Acrobats Should Bring Infiniti to Mind.


To promote Infiniti's Cirque de Soleil sponsorship, TBWA/Toronto created "Double Lines," which smoothly integrates mid-air performance with roadside performance.

Apt tagline: "Let the performance begin." I've got no complaints.

by Angela Natividad    Jul-24-08    
Topic: Commercials, Promotions, Sponsorship, Television

Ford, 'Entertainment Weekly' Hook Up For Susan Komen Promotion


Ford has teamed with Entertainment Weekly to extend its sponsorship of the Susan G. Komen Race for the Cure with a new Warriors in Pinks t-shirt and a chance to win one of four limited edition Zune 30GB music players donated by Microsoft. heck it our at

Ooo...there's so much feel-good goodness here, crassly commenting on the curvaceous hotness of the t-shirt model would bring things down a bit don't you think?

by Steve Hall    Jul-24-08    
Topic: Cause, Promotions

Mad Men: An Exception to the Diversity Onslaught?


Yesterday I read an article on JAMZ about Mad Men and how diversity advocates might threaten the show's authenticity. The author called Mad Men un-nostalgic and a "world where white men were kings." In what appears to be a reasonable justification to crystallize Mad Men as its own white male ecosystem, the author concludes:

Everyone is smoking, drinking, closeted, desperately unhappy. Choices and options are limited. That's the fabric that holds 'Mad Men' together. To suddenly throw in a little diversity would rip it to shreds.

I get the dude. It would be unrealistic to pepper those executive suits with black and brown faces for the sake of the PC police.

But it's also dangerous to use Mad Men as an excuse to shut diversity out -- something agencies are still too good at. That's gratuitous and unrealistically romantic. There's plenty of room to broaden Mad Men's scope without harming its precious and purported authenticity.

more »

by Angela Natividad    Jul-24-08    
Topic: Agencies, Online, Opinion, Television

Bayer Saves Babies, Clooney Goofs, Nike Stabs Air, Sex Tracked

- Bayer roasts babies over a fire but, of course, they, like those famous Puma ads, are not real and the brand has stated they, nor JWT, had anything to do with their creation.

- That Churchill pet insurance dog, in a recent commercial, seems to say, rather than his usual cathphrase "Oh yes," "Oh yes, fuck!" You decide.

- A mustached George Clooney does the goofy European commercial thing.

- In the UK, Nike has stopped selling its Mike Air Stab trainer after an upswing in knife murders.

more »

by Steve Hall    Jul-24-08    
Topic: Celebrity, Spoofs

Get Your War On Invades Online Video!


Get Your War On, the satirical anti-war comic series by David Rees, is turning into an online video series. See the preview at, where it will air exclusively.

The "video strip" will be put together by Flat Black Films, which did Waking Life and those Charles Schwab ads that I liked but everyone else hated.

by Angela Natividad    Jul-24-08    
Topic: Good, Online, Political, Video

Saatchi's 'The Breakfast Club' A 'Mean Girls' Failed 'Fetch'


Saatchi & Saatchi's The Breakfast Club campaign for JCPenney has been crapped by everyone on since it launched. Today, it's Rebecca Cullers' turn. On AdFreak, Rebecca does the math, writing, "I was 3 years old when The Breakfast Club came out in 1985. I didn't know the film existed until I was in college, where it was included in a class on culturally significant movies for Gen X. Now, there's more or less a decade separating me from today's incoming high-school students. Does anyone really think they will get the reference?"

She is absolutely correct in her analysis of the problem and for anyone at Saatchi or JCPenney not to have realized this is further confirmation far too many advertisers and their agencies, despite believing the contrary, are completely out of touch with reality.

more »

by Steve Hall    Jul-24-08    
Topic: Agencies, Bad, Brands, Campaigns, Opinion, Trends and Culture

Glamour Stiletto Run Travels to Moscow. Hotness Abounds


A couple years ago, we covered Glamour's Stiletto Run, a promotional event highlighting the launch of Dutch Glamour at which hundreds of women wearing heels ran a 75 meter sprint to win $10,000 Euros.

Last year the event was held in Amsterdam. We missed it but this year, just this week, it was held in Moscow and while a member of our vast Adrants reporting staff wasn't in attendance to capture the event first hand, thanks to Flickr, we can share all the glamorous, high heeled hotness with you today.

more »

by Steve Hall    Jul-24-08    
Topic: Events, Magazine, Racy

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