Perhaps due to the embarrassing Agency.com Subway video debacle that likely caused every agency to crawl back into its self-promotion shell for fear of nasty public retribution, videos highlighting the internal workings of an ad agency have been few and far between. Ending this reign of fear and daring to expose itself to the industry at large, Atlanta-based Moxie Interactive is out with Birth of an Idea, a video which turns a classic analogy into a fairly humorous look at the reality of giving birth to an idea. Yes, the video does go there.
MCM Net and Aardman partnered to produce Creature Discomforts, a campaign for the Leonard Cheshire Disability charity. Its purpose, I think, is to encourage outsiders to change the way they perceive disabilities.
I'm just confused about how. The campaign launched a game called Peanut Pickup, where you, a mouse, shoot peanuts into an elephant's trunk. That's it.
It isn't clear what lesson I was meant to glean (could it be a hand-eye coordination game for disabled children...?), but all I could gather was it isn't nearly as fun as Suicide Kittens -- which, for a minute or two, I mistook for another component of the Creature Discomforts campaign.
Everyone of us has experienced that embarrassing moment when, to our horror, our parents find out about that not so straight and narrow thing we do whether it be for play or for work. When it occurs, you just want to bury your head and forget your parents even exist. In this commercial for Renault, that notion is put to use but with a twist.
Because the Renault Twingo is a modern car for modern times, moms who drive them are also modern and don't have a problem with their daughters stepping outside the Sunday church group, taking initiative and making a few extra bucks in a job one wouldn't usually highlight during that coffee gathering after Sunday service.
There's no reason those who are one with the environment and those who are one with muscle car-style power can't come together in blissful harmony. Created by Montreal-based PALM Communication, this Volkswagen TDI commercial brings together two people in a seemingly unlikely match to illustrate there's no reason power and the environment can't co-exist.
Now if only the "drill, baby, drill" people and the "yes we can" people would engage in a massive group hug. Only in advertising are such unlikely matches made possible.
Just when you think every last idea for selling deodorant has been done, Axe comes up with yet another. In a nod to earlier work centered on a guy who sweats like a fire hydrant, Axe has launched Canadairman, a dude who, because he sweats so much, is used as a means to extinguish a raging fire enveloping a residential area.
On the site, the campaign is extended to widgets, mobile, wallpaper and, of course, a Facebook page.
Last week Ice Tea Productions sent a pumpkin and a carving kit to about 450 agency creatives. The lucky fools were tasked with carving that most creative of pumpkins. (Extra points if you do it during office hours. Well ... no, not really.)
Once finished, send a shot of your magnum opus to email@example.com. Entries will be accepted until October 29th.
A panel of ad industry judges will decide on the best pumpkins. Winners could receive a $100 gift certificate to a restaurant, or a $100 shopping spree at Bloomingdale's, or a massage, or tickets to a concert, or a gift certificate to Starbucks, or any other paper voucher lying around unused in Ice Tea Productions' coffers.
The babymaker's part of a broader Volkswagen Routan campaign featuring Brooke Shields. You've probably seen the ads where she barrages expecting couples with questions about why they're having babies "simply for the love of German engineering." (I didn't really get this at first, but after sitting through the mocumentary, I completely understand: people are having babies so they can buy minivans! Of course!)
MasterCard's "Priceless" is one of those campaigns you wanna milk as long as possible: it makes a statement about what people value, and potential variations are endless.
But the "product, price tag; product, price tag; sentiment = priceless" formula has gotten stale. And unfortunately for MasterCard, competitors like Visa and American Express have taken advantage of its stagnation to launch their own heart-wrenching commentaries on society.