Windex Cleans, PSFK Gets Newsy, G4 Gets Spankvertising


- "It's so clean you can't even see it." That or it's some really good post-production work.

- Every Monday, PSFK will be syndicating Media Arts Lab's weekly newsletter, Media Arts Mondays, featuring highlights and insights from the worlds of media, culture, and branding.

- Spankvertising! Ouch.

- Mullen is launching the Bread Art Project, an integrated social media effort for the Grain Foods Foundation to raise money for Feeding America. There's a Facebook page and a Twitter account.

- More idiocy from the truth campaign.

- Enfatico pitches Vonage. Now there's an unlikely pairing.

by Steve Hall    Mar-24-09    
Topic: Guerilla

Flight of the Conchords Rides High Tide of Unhip Lip-Syncers


Since you're probably a postmodern hipster, it's highly likely you love yourself some Flight of the Conchords.

Well, that's cool, we do too.

To promote Season 2 of the show, HBO partnered with Deep Focus to launch the Flight of the Conchords Lip Dub Video Fansterpiece. It's about as grand as it sounds, and one-time creators of fan fiction will probably relish the opportunity to reinterpret FotC's "Hiphopopotamus vs. Rhymenoceros" with their own wincey music videos.

And they are admirably wincey. (Okay, maybe not as much as that one time Jemaine dressed up like Labyrinth Bowie and appeared to Bret in his dreams.) Fan or not, feel free to relish in this most awkward pool of self-conscious exhibitionism.

According to Deep Focus, Facebook outreach generated about 470 comments and about 5400 "likes." The two top videos were edited into a single mumbo-jumbo one and incorporated into a Flight of the Conchords ep -- and yeah, that's on cable TV, man.

See Final Fansterpiece below.

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Classic Movies Call Attention to Dirty Water


Messing with old movie clips for use in advertising isn't a new thing so here's more of that from Good Magazine to hype World Water Day. The premise is there's a lot of dirty water in the world doing a lot of harm to a lot of people. And yea, nice job titling the videos "(dirty version)" on YouTube.

There's a Psycho version, a Cool Hand Luke version and a Crocodile Mile version.

Their downfall? Their all too long. The message drags. Except, of course for the Cool Hand Luke version featuring a woman washing a car Paris Hilton-style.

by Steve Hall    Mar-24-09    
Topic: Cause, Good

Campaign Asks Us to Envision Our Own End


Have you ever pictured your own funeral? Not a pretty thought, right? Well that's what Holland funeral company Monuta, with help from THEY, is asking people to do. (Spots here and here) And, of course, the two funerals envision in the two commercial are, well, somewhat elaborate. Why? Because simple funeral don't make funeral companies a lot of money.

Oh you think we are being crass? Well yes we are. Sorry. We just feel that way right now. And, besides, what's wrong with a cardboard box. It's just a body. The soul is already gone, right?

by Steve Hall    Mar-24-09    
Topic: Strange

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It Didn't Sell Us on Pastel Wayfarers, but Damned if We Couldn't Use a Chameleon Right About Now.


Gad knows we've seen more than our fair share of Never Hide videos by Ray Ban, but "Super Chameleon" had us going "Is that real? Is that REAL?!" all over again.

To the disturbingly appropriate Eat My Bear by YUKSEK,* a slow-moving chameleon changes his stripes according to whatever shade of Wayfarers is set in his path -- and there are some pretty ugly options to choose from. Easter egg blue! Cammo! But in the context of watching nature in action, as opposed to destroying our fine facial aesthetic, those shades suit us just fine.

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by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Online, Video

Oh Look! It's the First Ever Customizable Video Clip!


Come on! Do people even bother to do the tiniest bit of research be fore making a first, best only claim? Apparently not. Even our sieve of a brain could come up with an example of what Woo Agency, here, claims to be a first.

The agency has just launched the "world's first customizable video clip" which allows people to...wait for an image of their face in a Matisyahu video. Oh really? Seriously? Dudes, customizable video has been around for EVAR!

Even without doing research, the simplicity of this would have at least casued you to thing, "Damn, this has to have been done before.," right

by Steve Hall    Mar-24-09    
Topic: Video, Worst

Stare at This Empty Bed And Tell Us What You See


Um..what the what, what? Are we missing something here? We're all for a good cause but we've looked at this Chi & Partners-created ad for the UK's Roy Castle Lung Cancer Foundation for quite some time and all we see is an empty bed.

OK, so yes, we get that the empty bed signifies a person who's no longer with us but, really, this add is so clinical it could be for a hospital bed manufacturer.

Could we have a headline? Tagline? Some heart string pulling copy?

Or are we just too stupid to grasp the simplicity of this message? Yea, it's probably that.

by Steve Hall    Mar-24-09    
Topic: Cause, Creative Commentary, Strange

Serioulsy. Real French Fries Are So Much Better Than Fake Elvis


Remember this? No? Perhaps it was the distracting imagery that took your attention away from the product advertised in the ad. Something about really big, fake breasts as a metaphor for the increasing fake-ish world we live in and how wonderful and counter to that are New York Fries.

Yea, big breasts selling stuff. Who knew?

Well now we have an Elvis impersonator attempting to draw the same metaphor albeit in a much less curvaceous manner. Does it work? Do you care?

This one comes to us from zig.

by Steve Hall    Mar-24-09    
Topic: Campaigns, Good, Magazine

Levi's Promises 501 Pounds, and Some Face Time, for Window Display


Levi's has partnered with Dazed & Confused for a window display competition. This is for the Carnaby Street store in London. In the event that your blood, sweat and tears make it to the store window, your work will be featured in the June issue of Dazed & Confused, and you'll also win a token, if paltry, 501 pounds.

For that much, they're probably not getting the Five on Fifth treatment. But sometimes people surprise you in exchange for a little limelight.

More about the Carnaby Street display contest here.

by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Events, Magazine, Outdoor, Promotions

Possibly the Only Time 'Blah-Blah' and 'Click-Click' Will Resonate Like Ear Candy.


"Smart Play" illustrates Cosmote's melodic marriage of mobile, landline and internet with a three-part orchestra whose only instruments are phones and laptops.

Pretty nifty. Fun fact: a team of musicians wrote the score specifically for this ad. It's an amiable watch, and the tagline wraps it up nice n' easy: "The most harmonic combinations of mobile, landline phone and internet on the go."

Work by Bold Ogilvy for Cosmote, a major telecom in Greece.

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by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Commercials, Good, Television

Numa Numa Guy Gets Down with GEICO Gecko


Remember Gary Brolsma, the Numa Numa Guy? Of course you do. Hoping to tie his lovable lip-syncing magic to a big brand, The Martin Agency tapped him to produce "Numa Numa Guy with GEICO," an amateur-style vid where he sings Somebody's Watchin' Me while GEICO's trademark gecko dances behind him.

What makes the video awesome is you don't really notice the gecko at first. But as you acclimate to the context, suddenly you're like... "WTF is that thing in the terrarium, shimmying in the background?"

And then you LOL, just a little.

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by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Good, Online, Social, Trends and Culture, Video

Smoking is Addictive. You Know, Like Gummy Bears.


The team at Truth is at it again with Infect 2009, flanked by a guerrilla team called the Infectors. In a set of five ads, two charismatic but prickly MTV hosts -- which join Truth in battle -- invade ordinary spaces with 100 Truth warriors at beck and call. Their objective is to illustrate some of the egregious claims tobacco industry executives have made over the years.

See "Gummy Bears." Uh, diggin' how they're still using quotes from the late '90s.

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by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Cause, Guerilla

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