AdFreak Turns Celebrity DUI Story Into Ad Story

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We really have to compliment Tim Nudd over at AdFreak for turning a celebrity DUI story into one centered on advertising all to show that hot image of Paris Hilton orally manipulating that gigantic Carl's Jr. burger next to that Bentley in that commercial. Yes, she was arrested for DUI and told authorities she was headed to In N Out Burger which, of course, is not Carl's Jr. and might miff those over at Carl's Jr. that the companies most famous spokesperson is, god forbid, eating something other than a big ass Carl's Jr. burger. Nudd evens brings in Bentley who he says is probobly not happy Hilton was driving a Mercedes when she was arrested rather than a Bentley. We bow to your editorial prowess, Tim.

by Steve Hall    Sep- 8-06    
Topic: Celebrity, Good, Weblogs



Google Alerts Used to Promote Celebrity Fantasy League to Ryan Seacrrest

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Hoping to maximize Ryan Seacreast's apparent addiction to reviewing daily Google Alerts about himself, Kaitlyn Wilkins tells us online celebrity fantasy league Fafarazzi has posted it's desire on it's blog. Through the wonders of the blogoshpere link-fest and Google's documenting of it, Fafarazzi hopes Seacreast, when reading his Google Alerts, will see the Fafarazzi plea and mention it on any one of his many shows from America Idol to his morning show on KISS to his varios interviews on Extra and other media outlets. Stranger things have happened.

by Steve Hall    Aug-31-06    
Topic: Celebrity, Good, Online, Weblogs



'Jane' Helps Jane Get Laid, Hopes to Insert Self With Readers

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B.L. Ochman reports Jane Magazine has launched a social media-like campaign that includes a blog, a video, a forum, voting and more, all to, well, find 29 year old Sarah DiMuro a date so she can lose her virginity before she turns 30. Yes, this is how we promote magazine readership in the age of social media. But, as in with the cool kids as this is, Ochman points out they forgot the MySPace page, the eBay auction and Second Life.

by Steve Hall    Aug-23-06    
Topic: Magazine, Promotions, Strange, Video, Weblogs



MTV Goes All Bloggy, Gawker Stalker For VMAs

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At this moment MTV's Video Music Awards show is nine days, two hours, 45 minutes and 28 seconds away. We know that from the countdown clock atop a newly launched site/blog/map/video extravaganza which is loaded with all sorts of goodies. There's videos of the artists, an interactive map that lets visitors "spy" on artists' hang outs with an interactive map, an app called a "Vidget" (likely a customizes RSS reader) which delivers new content to the desktop, a list of pre-VMA events in the city, promotional discounts to area restaurants, a daily sweepstakes and subscription giveaways to Urge. It aims to put the entire city

by Steve Hall    Aug-22-06    
Topic: Celebrity, Events, Good, Video, Weblogs



Bloggers Contribute, Politicians Bullshit, Arby's Aggravates

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- Bloggers can't help themselves and spontaneously contribute to a Bivings Group report on Web 2.0 features of newspaper site.

- Scott G examines a pile of bullshit otherwise known as political advertising.

Kevid Dugan points out the endless number of hoops Arby's requires peope to go through for its I'm Thinking Music Sweeps/.

- On Thursday September 7th 2006, 7-11pm Kidrobot will host The Paint Ball, a launch party and special benefit for Save the Children Federation in New York.

- American Express is bringing back PONG in a campaign, titled Roddick v. PONG, launching on August 21 and featuring a television spot and website, StopPong where players can help Roddick take on PONG's challenge in an updated version of the classic Atari computer game.

by Steve Hall    Aug-21-06    
Topic: Campaigns, Research, Weblogs



McD's Hummered, Textbooks Commercialized, Old Men Blog

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- The Environmental Working Group is taunting McDonald's Toy Hummer Giveaway with a site that protests the promotion.

- Freeload Press has come to the aid of college students and will publish over 100 ad-supported text books free of charge.

- Ariel thinks "old men" can't get it up which is why they "erect blogs instead." Hmm.

- Here's yet another one of those anti-cute spots for the Dodge Caliber. This one features cute cuddly things not quite displaying a lot of attraction for the vehicle.

- Production company Indelible has completed some work for Mac lips gloss in which Sandra Bernhard goes on and on and one and..well...on about her lips.

by Steve Hall    Aug-16-06    
Topic: Commercials, Online, Publishing, Weblogs



Ad Blogger Gets Weight Off Chest, Begs For Link

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We like emails that come from people like a.tipster@yahoo.com and read "check out the blog of a former eurorscg4d creative director. she rips the gm a pretty big one. the weird thing is that this cd hasn't worked at euro for about 2 years! she has been stewing about the old gm for so long that she included her smackdown in the FIRST entry EVER of this blog. two years after the fact. the blog is at: http://www.creativesgobad.blogspot.com/

We especially like these emails since nowhere on the blog does reveal any of these details making us roll our eyeballs, utter a collective "hmm" and conclude, as we so often do, a.tipster@yahoo.com is non other than said woman promoting her own blog by hoping we'll link to yet? Well, here you go new ad blogger. Link, link, link. Happy? The least you could have done was slap a logo on your blog so we could use it here rather than the completely gratuitous image of some random girl who actually does need to get some weight off her chest.

UPDATE: We're told, in comments said blogger has never heard of Adrants, did not send this email to us and did not ask for a link.

by Steve Hall    Aug-14-06    
Topic: Agencies, Weblogs



Pop Secret's CGM Project Not So Secret

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Whenever we receive an email that reads, "It appears that a group of users who love Pop Secret popcorn have launched their own website called http://www.PopSecretMountain.com, featuring short films for the product, wallpapers, ringtones, and even a character named Kaptain Kat. The web site says they aren't making a dime. It's a great example of the power of users to support a brand without any resources and make creative content," we immediately groan and say, "Yea, right" and proceed to publish the thing anyway.

by Steve Hall    Aug- 7-06    
Topic: Consumer Created, Weblogs



'Chat With A Star' Promoted With Tricked Out Blogmobile.

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To help spread the word about celebrity blog portal ChatWithAStar.com, a "Blogmobile" will travel throughout New York City today including Bryant Park, Union Square, Madison Square Park, Columbus Circle, etc. allowing fans to stop in and blog with their favorite celebs or pro-athlete on their way to work, during lunch or on the way home.

For the Blogmobile's launch, several New York Mets will be on hand to launch the Blogmobile, including pitcher Billy Wagner (a partner in the Chat With A Star venture), First-baseman Carlos Delgado, Shortstop Jose Reyes, Center-fielder Carlos Beltran, pitcher Tom Glavine, Manager Omar Minaya, as will Boxer Gerry Cooney, The Amazing Kreskin, Dominic Chianese, Steve Schirripa, Julia Styles, Venessa Minnillo, Carolina Bermudez, Mocean Worker, former NYC Mayor David Dinkins and supermodel Beverly Johnson.

by Steve Hall    Aug- 7-06    
Topic: Celebrity, Good, Guerilla, Weblogs



Ad Mashup Leaves Creative Brief, Client Behind

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Advertising for Peanuts has launched Ad Mashup, a site where Art Directors can throw the creative brief and the client out the window, mashup various ads into their own personal works of art and share the results with the rest of the ad community. This is a great site to play around with while listening to your traffic manager drone on about what's due when knowing full well nothing will ever be delivered on time.

by Steve Hall    Aug- 3-06    
Topic: Creative Commentary, Good, Spoofs, Weblogs







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