Cannes Lions: Common on Getting 'Authentic' Artists to Collab with Sponsors


Yesterday, in a Digitas-run session called "Cage Fighting Comes to Cannes," Common explained what his brand is and how he gauges the value of sponsorship opps.

How do you get a respected artist to plug your product? The secret is profound and earth shattering.

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by Angela Natividad    Jun-23-10    
Topic: Brands, Celebrity, Industry Events, Opinion, Sponsorship

Volvo (Very Poorly) Partners With Twilight Movie Saga


This is, by far, the worst car commercial brand partnership ever. Suburban yuppie-mobile Volvo and teen/tween sensation Twilight Eclipse. Yea. Seriously. It's as if someone placed a Jack and Jill Went over the Hill soundtrack on top of a Rob Zombie movie. Yea, it's that's odd.

OK, so yea, the Twilight character's parents might drive a Volvo but just watch this commercial and marvel at how bad the pairing is. Actually, it's the comparison between raging hormonal desire, lust, love...and a piece of metal. OK, so yea, we equate emotion to automobiles all the time but just watch this ad and watch how bad the pairing is. Yea, we wrote that twice. Because this commercial is twice as bad as any car commercial we've seen in a long time.

We blame Arnold, EuroRSCG 4D.

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by Steve Hall    Jun-22-10    
Topic: Commercials, Creative Commentary, Opinion, Worst

Nokia Knee Deep in Cannes Video Contest Plagiarism Fiasco


The similarities are remarkable. Then again, How many different ways can you tell Forrest Gump's story in one minute? Once again we have charges of plagiarism and this times it's tied to Cannes.

Nokia hosted a video competition and first prize was a trip to Cannes. Well, the creator of the winning video, Jemma Lyon, is in Cannes but she's being pummeled by members of web community b3ta. One of the original film's creators wrote, "Someone's sent me an entry to a Nokia filmmaking competition that's literally a shot for shot, line for line, idea for idea remake of it, this has been the first I've heard of it. I wouldn't mind except the person who entered it has won a "Critics Choice" award out of this rehash, including a FUCKING TRIP TO CANNES."

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by Steve Hall    Jun-22-10    
Topic: Brands, Industry Events, Opinion, Promotions, Social, Video

The Very Hot Milla Jovovich Not So Hot in Escada Campaign


Not looking her hottest - and she can look incredibly hot - Milla Jovovich is fronting a new Escada Fall and Winter campaign. Shot by Peter Lindbergh, Jovovich looks quite mannish and isn't showing off any of her better qualities.

by Steve Hall    Jun-21-10    
Topic: Brands, Campaigns, Celebrity, Opinion

Ringling Bros. and Barnum & Bailey Circus Ends Search For PR Firm


Claiming the decision had nothing to do with PETA's effort to highlight its treatment of baby elephants, Ringling Bros. and Barnum & Bailey Circus, yesterday, announced it will end its search for a public relations agency.

With a $30,000 monthly retainer on the RFP Feld Entertainment VP of Corporate Communications Stephen Payne told PRNewser, "We received a very positive response from over two dozen firms and were in the process of whittling that down when we took a hard look at all the proposals and a hard look at our staff internally, and came to conclusion that we could do most of what we were looking for in house."

Of the search for a PR firm, PETA EVP Tracy Reiman said, "Ringling is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals--all for the sake of a few cheap tricks."

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by Steve Hall    Jun-18-10    
Topic: Agencies, Brands, Cause, Opinion

Russian Stewardesses Wash Airplane While Wearing Bikinis


Thank God there are still countries out there that have no problem with their stewardesses (yes, not flight attendants) stripping down to their bikinis (because all stewardesses wear bikinis under their uniforms in these countries) to wash their airplanes. And, they don't even mind when the stewardesses' bikini-clad bodies become all soaped up like a good bikini car wash girl.

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by Steve Hall    Jun-18-10    
Topic: Good, Opinion, Racy, Video

Women Arrested For Wearing Orange Miniskirts at World Cup


Being in South Africa to watch the World Cup must be an amazing experience. Sitting next to a fat, sweaty, drunk football fan might put a damper on the experience. Which is why the Johannesburg police should have left alone the 30 or so women who wore orange miniskirts during Monday's Netherlands-Denmark match in an apparent stunt marketing effort for Netherlands-based Bavaria Beer.

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by Steve Hall    Jun-16-10    
Topic: Guerilla, Opinion

Following Urban Outfitters' 'Eat Less,' Lanacane Says 'Eat More'


In the "We've Got a Solution for Every Problem" Department of Pharmaceutical Genius they've been staying up late this week examining a burning problem: chafing. Yes, chafing. Apparently, some pharmaceutical companies have become bored with finding a cure for cancer.

In this commercial for Lanacane the Pharmaceutical Geniuses solve chafing with a gel. The ad starts off with some chubby balloon characters whose limbs rub together "painfully" when they walk. The announcer says, "If you chafe when you move, it hurts." He the offers up Lanacane Anti-Chafing Gel saying, "Stop chafing. Keep moving"

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by Steve Hall    Jun-14-10    
Topic: Campaigns, Cause, Commercials, Creative Commentary, Opinion, Strange

Chevrolet to Ban Use of the Word "Chevy"


Earlier this week, Chevrolet's VP of Marketing Alan Batey sent a memo to Detroit employees instructing them to stop using the word "Chevy" to describe a Chevrolet. The car maker aims to promote uniformity and believes the word Chevy dilutes the Chevrolet brand.

Claiming it's all about consistency, the memo read, "When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."

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by Steve Hall    Jun-10-10    
Topic: Brands, Opinion, Worst

Privacy is a Red Herring, Personal Data A Goldmine for Consumers and Marketers


The social graph. Data portability. Privacy. Data control. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on these topics in this second post in a series on the use of personal data.

Fish Anyone?

All of this hype surrounding online privacy is a red herring, especially as it regards Facebook. We learned this week that privacy is not the central concern for Facebook users. The "Quit Facebook Day" protest groups have barely gained membership. only managed to attract 35,000 members for their mass exodus yesterday. Next to Facebook's close to half a billion users, this just doesn't seem very significant (a good article considering this perspective).

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by Steve Hall    Jun- 4-10    
Topic: Opinion, Social, Tools, Trends and Culture

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