Yawn...GoDaddy...Super Bowl...Beaver... Blah, Blah, Blah...

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By now you've heard the spot GoDaddy's Bob Parsons wants you to see won't air during the game. The spot(s) that will air feature a crowd of people at a party scene. In one, White Light, Candice Michelle makes her appearance in a doorway to a transfixed audience. In another, Spot On, Danica Patrick teases the crowd to check her out online in her "OMG! Fox Rejected Commercial!" So after the game, if you care, that's where you can see Danica and that whole beaver thing.

We're going back to sleep now.

by Steve Hall    Feb- 3-08    
Topic: Bad, Commercials, Opinion, Super Bowl 2008



Ryanair's Plaid, Pleated, School Girl Ad Raises Ire, Airline Stands Firm

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Slapping down the UK's Advertising Standards Authority which didn't like a recent ad Ryanair ran in three newspaper which featured an image of a model in a school girl outfit with the copy, "Hottest. back to School Fares," Ryanair head of communications Peter Sherrard said, "This isn't advertising regulation, it is simply censorship. This bunch of unelected self-appointed dimwits are clearly incapable of fairly and impartially ruling on advertising."

Sherrard went on to site the common practice of British newspapers which feature topless women within their pages on a regular basis and stated the airline would not withdraw the ad as requested by the ASA which received 13 complaints.

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by Steve Hall    Jan-30-08    
Topic: Newspaper, Opinion, Racy, Trends and Culture



Fiorana Launches Line of Latino-Cut Bootylicious Jeans

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Advertising Age's Laura Martinez comically comments on the launch of a line of jeans from Fiorana which are cut to accommodate the stereotypically Latina butt such as the ones attached to Jennifer Lopez, America Ferrara or Vida Guerra (OK, she's Cuban but still).

Fiorana President Mike Braden tells us, "The Latina body is different in waist and hip structure. When wearing Anglo cut jeans, there is always a fit problem around the waist area." Martinez ponders the point by wondering why she, who is of Latina descent, does not possess the bootylicious qualities Braden seems to believe all Latina women possess.

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by Steve Hall    Jan-30-08    
Topic: Opinion, Trends and Culture



'Wall Street Journal' to Cover...Sports?

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What the hell is going on with the Wall Street Journal? Pity the poor media planner who once was able to make a media buy that pretty much insured they'd reach some financially savvy folks who were reading the Journal for its razor-focused coverage of financial matter. But, then came the Weekend edition with its fluffy entertainment news. And then there was the Personal Journal which covered...who knows...fixing your kitchen sink? Now, thanks to Rupert Murdoch, the paper is getting a sports section.

WTF? The Wall Street Journal writing about sports? WTF? Sure the paper's readers interests beyond financial but how much blandification can a media property take on before it becomes just another daily newspaper that's so broad it appeals to no one and suffers dramatic circulation declines like every other paper in the nation? It makes no sense. But, hey, we're not Rupert Murdoch so we could be wrong.

by Steve Hall    Jan-29-08    
Topic: Bad, Newspaper, Opinion, Strange



Prediction: Firebrand Will Not Exist in 18 (Maybe Even 12) Months

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You can look at this Firebrand video promoting its Road to Monday Super Bowl program this week as being somewhat comical in its efforts to portray the insanity in which we all engage regarding Super Bowl ads. Or you can look at it as a lame effort, cheesily produced with the unattainable goal of getting people to actually care about advertising. Of course, if there were any time of year the average Joe would care about advertising, it would be surrounding the Super Bowl.

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by Steve Hall    Jan-29-08    
Topic: Cable, Online, Opinion, Super Bowl 2008



Presidential Candidates Get the Brand Treatment

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CEO Alan Siegel of Siegel & Gale put together a manifesto of what brand messages each of the Election 2008 candidates are conveying. Among other things, John McCain is read as the "straight-talking rebel."

Oh, we cannot emphasize how painfully we winced when we heard "The MAC is BACK!" pouring out of New Hampshire. Can't politicans just leave rap -- and any music, really -- alone? Bulworth was a movie, not a career blueprint.

Hillary Clinton, Siegel adds, undermines her "Leading Brand" role by attacking "Challenger Brand" Barack Obama.

How very Coke vs. Pepsi. Just one more reason to avoid frothy drinks and frothy speeches. Read full text below.

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by Angela Natividad    Jan-28-08    
Topic: Brands, Opinion, Policy, Political



Consumer Reports Launches AdWatch Ad Review Series

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Consumer Reports, which for a long time has helped people buy products that aren't crap, is now expanding its analysis of the advertising that pushes both good and bad products with the launch of CR AdWatch videos.

In a somewhat comical approach, host Jamie Hirsh takes a detailed look at the long-running Abe Lincoln/Beaver ad campaign for the sleep aid Rozerem. The analysis is level headed and if ads were required to provide equal time, this is the kind of advertising we might see on a regular basis. We review ads along the lines of how pretty they are and how effective they might be. Consumer Reports goes further and lets us know the other side of the claim.

by Steve Hall    Jan-28-08    
Topic: Good, Opinion, Video



IZEA Generates Icky PR for SXSW

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We love ourselves some SXSW. Expect us there, cameras at the ready, this year.

But this morning when we checked our email we caught a subject line that read, "The TACK: Ted Wants You at SXSW."

The TACK is PayPer-- er, IZEA's online newsletter. Ted is the company's CEO. He gets off on undisclosed paid posts and is always fighting with people about the viability of his business model.

Then we opened the email and saw this. Love pygmies!

And for, like, eight minutes, we were turned-off by the idea of going anywhere, much less SXSW at Ted's behest.

by Angela Natividad    Jan-25-08    
Topic: Brands, Industry Events, Online, Opinion



Andy Soothes Edgy CMOs with Deceptively Straight Face

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Andy Berndt, once of Ogilvy and now of Google, got up in front of a bunch of marketers last week and said, "Google is not starting an ad agency."

MarketingVox (i.e. me in less knee-slapping form) compares this statement to that made by Google's Alan Eustace pre-Android. You know the one: "We're not doing a mobile phone."

Google may not be starting an ad agency, but you don't have to start an ad agency to make life hard for ad agencies. (And hey, maybe that's just what you slackers deserve.)

One more time: "Google is not starting an ad agency." Think about everything that sentence leaves out.

Show of hands if you believe Andy.

by Angela Natividad    Jan-21-08    
Topic: Agencies, Brands, Opinion



Teacher Suspended After Students See Her in Racy Ad

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How many times have you done something you've regretted? Perhaps more that a few if you're the average human being. Thankfully though, for most, these regrets don't end up on YouTube for all to see...including your employer. This isn't the first time this sort of thing has happened but British private school teacher Sarah Green has found herself suspended from her job after her students unearthed a video she did for Scruffs Hardware construction clothing two years before taking her current teaching position.

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by Steve Hall    Jan-17-08    
Topic: Bad, Commercials, Opinion










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