What Happened to the Beer Babes?

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Rising (falling?) YouTube starlet Jill Hanner wonders what ever happened to those beer ads where the beer was decided on how hot the girl was? It's a good question. Where have the Coors Twins gone? The Miller Lite Catfight girls? The St. Pauli Girl? Oh wait, she's still around.

But, seriously, it's like brewers pulled out and took a vow of abstinence or something. When was the last time beers and babes were in the same frame? Maybe it's a good thing since studies keep saying sex doesn't sell. And damn, a troll through the Adrants archives reveals we've trashed the tactic as well.

Or maybe it's just the normal course of things. After all, everyone needs a bit of a break between bouts.

by Steve Hall    Mar- 9-09    
Topic: Opinion, Racy, Video



JWT's Anxiety Blog, Ogilvy's Recession Salve, Revisiting 'Like a Prayer'

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- Flashback to Madonna's banned Like a Prayer ad for Pepsi.

- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.

- Tracking (corporate accounts on) Twitter.

- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).

- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.

- JWT launches a blog called Anxiety Index.

- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.



SBUX Value Meals, Doe-Eye Prejudice, Recovery for Dummies

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- The Obama Administration's recovery.gov logo kinda reminds us of...

- MoMA shoots for socially-minded redesign. (It should probably start here, though.)

- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.

- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)

- Hella happy over drillwork.

- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.



Carlos Mandelbaum Gets Wasted

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In the continuing saga of Carlos Mandelbaum and his insightful take on the state of marketing today, his latest outing examines the fantasy life of corporate managers. Mandelbaum ponders the penchant of corporate managers to fantasize they are warriors or mystics or...students getting all philosophical and intellectual by enjoying mind-expanding lectures by really cool professors...like the dude that did those weird UPS whiteboard ads.

more »

by Steve Hall    Mar- 1-09    
Topic: Good, Opinion, Strange, Trends and Culture, Video



Chinese Commando, Kellogg Krumbling, Tropicana Talkback

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- Somebody just sent us a link to KillaBanker.com, a little CafePress store where you can buy knee-jerk reactions to economic despair.

- Hanzi Smatter, a site "dedicated to the misuse of Chinese characters in Western culture," is hilarious. See awkward interpretation of tattoo on a model featured in AussieBum's Commando ad.

- Kellogg's brand rep suffers following Phelps fallout.

- What ho, a Dairy Queen blog.

- More jibjab over Arnell/Tropicana.

by Angela Natividad    Feb-27-09    
Topic: Agencies, Brands, Campaigns, Online, Opinion



There is Nothing SFW About This Image.

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At left is the decidedly safe top corner of "Flesh For Fantasy (Girl #5)", an art print with an anatomical surprise smack-dab in the middle. See the whole thing here (N!S!F!W!).

It's part of an exhibit called Talk Dirty to Me, which is composed of pieces depicting sexual language and/or imagery.

This Hearts on Fire covered news of the exhibit in a manner neither lewd nor naughty, although you've still got the issue of a vagina staring flagrantly back at readers. Glam Media, which sells ad space on the site, didn't take to it and requested that the blog remove the image for the sake of "family brand" advertisers whose names may be sullied by appearing alongside it.

But hell, being in the industry he's in (ours), the author decided that in lieu of taking it down he'd post his entire email exchange with Glam instead. You can see that here, along with another arty sex shot and two more digital copies of the offending lips, just for the hell of it.

Way to stick it to the (ad) man, you stalwart blogger you.

by Angela Natividad    Feb-26-09    
Topic: Events, Opinion, Promotions



Man Seeks Credit for 'Hyundai Sunday' Stroke of Genius

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On Super Bowl Sunday Hyundai launched "Angry Bosses," an ad that depicted corpos all over the world angrily shouting Hyundai! in various states of aneurysm-inducing rage.

At the end, a calm voiceover goes, "Win one little award, and suddenly everyone gets your name right. It's 'Hyundai', like 'Sunday'."

Never mind the screamers in the video. That last line, "It's 'Hyundai', like 'Sunday'," has incited the righteous indignation of at least one man, "Bernard in CT," who believes the idea of rhyming "Hyundai" with days of the week was his idea.

And damnit, he deserves the cred for it.

Letter and ad below.

more »

by Angela Natividad    Feb-25-09    
Topic: Brands, Commercials, Opinion, Television



Mr. T And Snickers to Offend Again?

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Uh Oh. The Wimpy Swimmers of America cause group is about to get their undies in a twist. As will, no doubt, Bob Garfield. Yes, after its Speedwalker ad offended gays (and Bob Garfield), which we never quite understood, Snickers is out with another Mr. T ad which takes on wimpy "toe dippers" who cower at the thought of swimming in water that isn't a perfect 85 degrees.

"You makin' me mad, sucka!"

"It's time to get in the pool, fool!"

"Take that, toe dipper!"

"I hate flying so this better be the last time I hear you crying!"

"Get some nuts!"

Yea, baby! Classic Mr. T.

by Steve Hall    Feb-25-09    
Topic: Celebrity, Commercials, Good, Opinion



The Carnival of Ideas: Thought Candy for Creative Conspiracy Theorists

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YouTube's given rise to more than its fare share of pro-bono talking heads, so it's not often we watch any one "thought leader" video in full. But "The Command Economy," an ad manifesto from Carlos Mandelbaum's Carnival of Ideas, gave us pause. (He's got these expressions that grab you! And we love that musical text-reader gimmick.)

Listen with audiovisual fixation as he explains how the '80s ruined everything (which we already knew), and how advertisers' bad-ass commanding attitude have something major in common with the Berlin Wall.

It's tasty bait, and we wanna find out where he's taking us.

more »

by Angela Natividad    Feb-23-09    
Topic: Online, Opinion, Trends and Culture, Video



Stone Tweaks Twitter Stance

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Co-founder Biz Stone wrote a blog post that elaborates on a suggestion he made earlier about monetizing Twitter. The crucial stuff:

"Twitter will remain free to use by everyone--individuals, companies, celebrities, etc. What we're thinking about is adding value in places where we are already seeing traction, not imposing fees on existing services."

So businesses already using Twitter can chill: they won't be charged extra for what they're already doing. Stone seems to be saying -- and we write that tentatively, because he leaves a lot of room for interpretation -- that only add-ons will cost anything, unless he means Twitter plans to bring ad support to high-traffic areas. (Hot hash tags and Summize search results look prime for this.)

"[We] hope to begin iterating on revenue products this year," he added.

Sounds like Jeff Bezos et al. are starting to tap their watches.

by Angela Natividad    Feb-12-09    
Topic: Online, Opinion, Social, Trends and Culture










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