Piers Fawkes Says Change World or Go Home!

piers_fawkes.jpg

In a less threatening take on the "--or die!" manifesto marketers have become so fond of, Piers Fawkes suggests that if you're not going to go out there and change the world, you ought to just go home.

At the IIR Future Triends '07 conference on Monday, Fawkes gave this presentation -- pointing to Kashi, and that Omnivore's Dilemma guy, as well as other examples -- to illustrate what trendy forms our social assumptions about "going green" take.

"Green is not a trend, it's an issue," he stressed, adding that ours is the best job in the world because we can inspire companies to do good.

more »

by Angela Natividad    Nov-16-07    
Topic: Cause, Events, Opinion, Trends and Culture



Indian Agency Wants Testicles, Not Boobs. We'll Take the Boobs

testicles_wanted.jpg

In a recruitment ad, India agency Concept Communication wants your testicles. Yes, that's what they want. In fact, the headline of a recent recruitment ad reads, "Testicles Wanted." After that not so subtle reduction of potential employees to nothing more than a body part, the copy goes on to empathize with advertising professionals who are apparently sick of being called names such as "postman" (must be an Indian thing) and "person without balls." Somehow it's still perfectly OK for the agency to recruit a sack of bloated balls instead of an actual person.

more »

by Steve Hall    Nov-15-07    
Topic: Agencies, Creative Commentary, Magazine, Opinion



Google Debuts Contextual Email Security. Hrm.

postini_google.jpg

Postini just released a few updates that include contextual email security. If your email, or an attachment to it, has a social security or credit card number in it, the message will be automatically gobbledy-gooked as it wizzes through the tubes.

If this all doesn't go to shit, Google will probably debut Postini-esque security offerings for wikis, blogs and instant messages, says Google rep Adam Swidler to Internet News.

We know Google's really married to this "contextual" thing but we just wanted to point out "contextual" can give rise to both appropriate and inappropriate algorithmic activities. Observe the dumb-fuckery resulting from bad (or maybe just inopportune?) contextual advertising: 1, 2, 3, 4 (and we could go on).

by Angela Natividad    Nov-14-07    
Topic: Brands, Online, Opinion



Another Attempt to Set Microsoft Straight, Courtesy of Ideas on Ideas

ballmer_thumbs_up.jpg

Eric over at Ideas on Ideas wrote a detailed post about how Microsoft could reposition itself to appear less stodgy and scary for the consumers of tomorrow -- er, today. (Or yesterday?)

A few key points include positioning around power, cutting the crap and embracing the consumer, which are everyday proverbs we should all know by heart at this point.

The piece also includes some notes for Steve Ballmer.

Here's our advice: stop scaring us, Ballmer! This is the kind of crap that lost Howard Dean his bid for president.

Also, maybe Microsoft could learn a little about loosening up by examining its fan spoofs.

by Angela Natividad    Nov-12-07    
Topic: Brands, Opinion



Get Down with the Homies with the ad:tech NY Ad-Jive Dictionary

doris_day_teacher.jpg

You can't call yourself a new media advertiser if you're not hip to the jive, and ad:tech is a great place to brush up on this crucial skill-set.

But it can be tough to keep up. With that, I give you the 2007 edition of the Official ad:tech New York Ad-Jive Dictionary. Use this knowledge well, and you're sure to be the life of the break room.

Better still, you'll confirm your CEO's conviction that burning $5K to send you to an ad conference was a very intelligent idea.

more »



How Many Ads Can Talk You into Eating Chocolate Plastic?

tootsie_roll1.png

In the press room at ad:tech I met a guy called Frank Nein of OrionsWave, who observed the ad and marketing sectors are falling into turmoil -- spinning uncontrollably into hell, sifting through the din in search of equilibrium in a world gone self-publish and multi-platform.

And I can't stop thinking about Chris Franklin of Big Sky Editorial, who laughed at the idea of a viral ad. "All ads are viral!" he'd said. The point he made was that in order for an ad to succeed, it should be watchable again and again.

How many of our frenetic new manifestos are ideas that have always been there, or at least should have been?

With that, and as a kind of tribute to the future, I give you the Tootsie Roll ad. I couldn't count on my fingers and toes how often in childhood I saw this spot.

What's awesome about it is, most everyone I've met who's roughly my age still knows all the words to the song. We enjoyed watching it then; a lot of us still do.

And in our lifetimes, we ate a hell of a lot of Tootsie Rolls.

by Angela Natividad    Nov- 8-07    
Topic: Commercials, Industry Events, Opinion, Television



ad:tech: Why Take Sides When You Can Roll with the Punches?

praying_nun.jpg

Overheard on the press room floor:

"The whole point is to remain agnostic."

Digital advertising and spirituality: two sides of the same coin?

by Angela Natividad    Nov- 7-07    
Topic: Industry Events, Opinion, Trends and Culture



Perrier Cools Hot Thong-Clad Ass

perrierwool.jpg

Apparently tiny, cover-nothing thongs can actually make you hot (temperature hot, that is) according to this French Perrier ad featuring a woman in a thong seemingly cooling her overly hot ass with a bottle of the stuff. This sort of advertising is still acceptable (thankfully in some respects) in places outside the U.S. and God forbid if we American get gratuitous and degrade women (and men) into objects of desire.

more »

by Steve Hall    Nov- 1-07    
Topic: Creative Commentary, Opinion, Racy



The Cookie May Crumble With 'Do Not Track' List

chocolate_chip_cookie_bitten.jpg

Today, a group of privacy groups declared war on advertisers by asking the Federal Trade Commission to establish an online Do Not Track list similar to the offline Do Not Call list. The Consumer Federation of America and the World Privacy Forum, among others, want marketers to stop using cookies which enable behavioral targeting.

There has been much debate on the merit of cookies and their use to track online behavior. Marketers argue it makes the online experience better because ads are more closely targeted to the individual. Privacy advocates claim advertisers have no business collecting information about where on the internet someone has gone unless consent has been given.

more »

by Steve Hall    Oct-31-07    
Topic: Online, Opinion, Policy, Tools



Rabbit Spam Leaves Much to Be Desired

jackrabbit.jpg

Some spam out of the Adrants mailbag:

Experience the most mind blowing muliple orgasms ever with the one and only.... Jack Rabbit Vibrator!

Check out the vibrator made famous by Charlotte on Sex and the City.

Discover why Charlotte wouldn't leave her room for days until Sarah Jessica Parker burst in and wrestled it away from her.

We're going to be honest. Shortly after seeing the Sex and the City episode mentioned, we bought a Rabbit. This is one instance in which the hype is sadly misguided.

by Angela Natividad    Oct-30-07    
Topic: Bad, Online, Opinion, Packaging










Featured FREE Resource: