Yesterday we shared our opinion on the Ad-Free Blog movement commenting "until aliens land and introduce an entirely new economic system, advertising will continue to make the world go 'round." Today, the inimitably more adamant Bucky Turco has weighed in on the topic, sending a letter to the folks over at Ad-Free Blog writing, in part, "The whole reason a lot of brands are going online is because they like the openness and frankness which the blogs bring. I mean look at Gawker for Christ sake. Huge blog, lots of advertisers, and their editorial wall is thick like the Great Wall of China. Not to mention it forces brands to come up with quality stuff or they will get slammed, whether they are paying customers or not."
While the effort was not well received within the ad community, there's no doubt the two people behind Ad-Free Blog, Keri Smith and Jeff Pitcher are fine human beings. After all, Smith is an accomplished author and Pitcher is a devoted musician and artist but, as Turco points out, they aren't marketers, "Again it [Ad-Free Blogs] is a good idea for someone who knows nothing about the subject, but the bloggers will definitely call you on your bullshit. Key is keeping up a strict editorial wall and attracting and selecting only cool advertisers that get it. And trust me, plenty of them "get it."
While we might all be uppity over the effort these two have launched, everyone, after all, is entitled to their opinion.
We've had the pleasure of working for Bob Brennan but when we learned he would be co-presiding over the $300 million Miller media account review, currently handled by Starcom which Bob Brennan founded and has since left, we couldn't help feeling a bit odd about the whole thing.
It seems to us an account review manage by someone who founded an agency involved in the pitch is about as unbiased as a parent judging their own kid in a ice skating competition. Miller says the review is just part of their normal "best practices policy" but as far as we know, best practices doesn't include nepotism.
We aren't normally a fan of iconic brands drastically changing their image, logo, tagline and overall marketing but we've taken a quick look at the new Absolut campaign from TBWA/Chiat/Day New York and we like it. We really like it. Gone is the bottle, mostly, and gone is the print heavy focus. TV has been added to the mix showing iconic imagery such as an image of Steve McQueen with the tagline, "The Absolute Man," an image of the Statue of Liberty with the tagline, "The Absolute Welcome" and an image of the moon rover with the tagline, 'The Absolute Road Trip." Clearly, the over crowded, hipsteresque vodka landscape has required a different tact for Absolut to set itself apart. This just might work.
Adrants is a blog. Do you care? I didn't think so. I bet you come here because there's content you like which is all that really matters. In today's Ad Age, Simon Dumenco wrote a piece entitled A Blogger is Just A Writer With A Cooler Name in which he breaks down the facade that blogging is something other than what it is: just a really easy way to publish a website. We read Dumenco's piece with appreciative glee that someone finally agreed with our position on the topic.
While lots of bloggers (writers as Dumenco defines) seem to get a kick out of sticking it to the man or mainstream media as "the man" is currently defined, all bloggers do when blogging is efficiently publish content and offer commentary on news or another person's opinion and the framework through which they publish that opinion. For some reason, the blog publishing platform has been equated to snarky opinion making which, to some degree, is fair as most blogs don't have editors are are written purposefully to ruffle feathers. But plenty of feathers are ruffled through mainstream media as well.
Plageristic kleptomania is alive and well, as it always has been, in the ad industry indicated by this AdPulp find comparing an Art Directors Club Italiano 2005 ad to a One Show 2006 ad. While the stick and carrot thing is nothing new, seeing the concept used in very similar ways in the same industry just a year apart is depressing.
There's conceptual speed thing in the Art Directors Club Italiano ad and an almost "who gives a shit" thing in the One Show version so they each create a different feeling but there's no denying the similarities. Perhaps, that was the intent with the One Show ad in that there are so many pointless award shows, why should one care a this donkey clearly doesn't. Certainly, it's possible each ad was created in a vacuum but in our incestuous little industry, that's highly unlikely. We're just going to assume the One Show is simply riffing off the Art Directors Club in a wink-wink, nod-nod sort of way, adding its own snarky commentary on award shows.
It's sort of pointless for an agency to take legal action against a former employee if they end up going to another agency or starting their own agency and a few clients and former employees follow. First, no one forces an employee or a client to shift from the previous agency to the new agency. Agency people are big enough to make that decision on their own. Second, once a client makes the decision to leave, it's not like legal action is going to make them go back. And when the agency decides to somehow legally force an employee to stay when they've decided to leave and join the new agency, that's kind of pointless too. Short of shackles and a police escort, if someone doesn't want to show up for work, there just not going to.
Capitalizing on Friday the 13th fears, Greenpeace, through The Viral Chart, has released an online video (here too) that, with compelling imagery, claims building more nuclear plants is an invitation to terrorists 911-style. Sarah North, head of Greenpeace's nuclear campaign, said, "Millions of people could die as a result of a terrorist attack on a nuclear plant. This is a totally unacceptable risk. This film shows that building new nuclear power stations is a catastrophic gift to terrorists."
To appeal to men, many soft drink makers have dropped the word "diet" from the name of their products or introduced newly named products. In Coke's case, there's Coke Zero. A clandestine element of the campaign urging men to consume Coke Zero is a weblog, with no mention of Coke's involvement (Note: apparently in reaction to negativity about this effort, the page is now clearly branded with a Coke Zero bottle), named The Zero Movement on which a guy rants about why life is so full of stuff to do and how it would be so much nicer if there was, well, zero to do. It's written in typical character blog prose, devoid of personality and full of whiny banter which comes off like it's a product of a creative brief. There's even fake, supportive comments to go along with it.
While the blog's archives indicate the site's been up since June, 2005, Whois information tells a very different story. Not only does the information reveal the site is a product of Coke, it clearly states the domain for the site was registered November 21, 2005, a full five months after the site, according to its archives, launched. On top of this, blog monitoring service BlogPulse has little to no information on the blog. Had The Zero Movement blog been pumping out posts since June 2005, BlogPulse would have had a sizeable profile for the site. Blog search engine Technorati, aside from some recent referrals, doesn't have much either. In creating The Zero Movement, Coke has lied, misled and misrepresented. Some would call this reprehensible and irresponsible. We'll just call it stupid.
Thanks to Hurt Elbow, we now have visual proof the new Intel logo leaps ahead of nothing and simply joins the "logo ovalation" crowd. Check out all the unoriginal, copy-cat insanity here in one gigantic, orgasmic ovalistic circular logo-fest that either proves originality is dead or that all these brands used the same focus group.
So we've finally jumped on the podcasting bandwagon or, at least, we've hitched a test drive with an appearance as guest host on Across the Sound. A few months ago, Joe Jaffe and Steve Rubel launched Across the Sound which covers new marketing, media and PR. In late December, Steve Rubel had to back out to focus on other commitments and Jaffe decided to bring on some guests hosts. Timidly, we raised our hand while, at the same time, cringing at the thought of hearing our own voice uttering non-sequitors and pointless blather we so often relish trashing here on Adrants.
During the podcast, we rambled on about the genesis of Adrants, Brandweek's fascinating insight into the apparent pointlessness of blogs, those three year old PUMA spoof ads (more here, here, here and here), Sprint's Ambassador Program, cable news network screw ups, Stormhoek wineries who doubled sales in less than 12 months by leveraging a blog campaign in the sales process and Intel's poor choice of tagline.