Naming the best Super Bowl commercial is, at best, uselessly subjective and wholly irrelevant but we're going to do it anyway. And, in a shocker, we're going to agree with Advertising Age's bob Garfield and dub the Emerald Nuts Robert Goulet commercial our favorite. It's just twisted and quirky enough for us to appreciate and, not to be dismissed (although it usually is with Super Bowl ads), did a pretty good job of sliding some product benefit into the ad. So, Bob, what do you think? More importantly, what does everyone else think? Are we nuts? Oops. Sorry. Anyway, both of us (Angela and Steve) thought it was the best so we're going to honor it the Adrants Favorite for this year. The ad was developed by Goodby, Silverstein & Partners, San Francisco and was directed by the kooky and famed Perlorian Brothers.
- Bob Garfiled reviews the Super Bowl ads. He commented on all the slapping in the ads and he liked most of them except the Salesgenie ad but admitted that ad might actually work for the advertiser.
- AdWeek reports Super Bowl TiVo data found two Bud Light ads to be the most viewed by TiVo owners. "Language Course" was the most viewed followed by "Rock, Paper, Scissors." We can understand "Rock, Paper, Scissors" but "Language Course?" Maybe because it was so bad people had to rewind to see what they hell the ad was all about.
- Aside from polls, there seems to be little agreement on whether this year's Super Bowl Commerials were better or worse than in past years. Join the ongoing debate in the Adrants Discussion Group.
There's nothing like the reality and freedom of series cancellation to get the creative juices flowing. For sure, FOX's The O.C. was heading for shit and deserved to be canceled but in the past few weeks the show has gone through a dynamic rejuvenation worthy of re-instatement. The show has been turned on its head with Ryan's transformation from brooding, tough guy loner to active participant in the human race, Taylor's morph from cartoonish high school caricature to smart girl with feelings, Seth and Summer's maturing relationship, Julie Cooper's shift from vapid bitch to love struck nice girl (even if she doesn't really love the
Bull oops...Bullet...or stay with him...shouldn't write while drinking a martini), Kaitlin Cooper's change from stuck up, ego-centric mean girl to supportive daughter and Sandy and Kirsten Cohen's transition from perfect couple to even more perfect couple.
FOX, you ought to reconsider your cancellation. Or, at least threaten all shows with cancellation in order to achieve improved creativity. And yes, we admit we watch the show.
A source points us to a UK trend of snippy little domestica ads showcasing women acting out the spectrum of nasty human emotions for love of a product. The ads run along the same undercurrent: antagonists have a quality about them that's shared by kids who get in trouble long after 3rd-grade because they still haven't learned to share. (We know what happens to those kids. They grow up to be amazingly magnetic sex gods and goddesses who write ad news for a living.)
A couple of illustrative ads include this one for Toyota Yaris, where a woman passive-aggressively crashes her boyfriend's plane after he kicks the door shut on her car; and this creepy Quorn one where a girl with a fork acts out over health food.
If this is any indication of quietly growing womens' sentiments in the UK, we're disinclined to visit anytime soon, particularly if there are forks nearby. Feel free to send in more of the same or an explanation if you happen to have one.
While Advertising Age's Jonah Bloom has had issues with what we've written a couple times, we are, without doubt, sure he's going to take issue with what George Parker recently wrote about a column Jonah did on Crispin Porter + Bogusky backlash. Commenting on Bloom's statement about ads being "events" and hatred of Crispin's work actually being a good thing for the client, Parker wrote, "Listen Jonah baby, do me a favor, go and rent a copy of 'The Hucksters' and check out the scene where Sydney Greenstreet as 'The Soap Baron' spits up a huge gob of phlegm on the boardroom table to show agency guy Clark Gable how you go about catching the consumers attention. It's disgusting, just like holding a pile of dog shit, or having a crazed Nazi with a Nurse Diesel assistant shilling for VW. You don't have to spit in someone's face to get their attention."
Parker's gleeful criticism doesn't end there, adding, " And don't give me that shit about 'Ads as events.' They're fucking ADS... Get it. If I want an event, I'll go to the Super Bowl, and not for the ads. This is what happens when you have people who've never worked a day in advertising, writing about advertising. Pathetic!"
So who's right? No bullshit George who has years of advertising experience or CP+B-defending Jonah who's made a successful career in journalism?
Berlin-based Mairie Beautyman over at Treehugger says the movement to get society more enviro-conscious made some serious inroads this 2006. That's good news. And to illustrate the point there's some pretty yummy imagery:
"Let's play with metaphors and say Green in 2006 was a strapping football player, a quarterback with a helluva arm. This guy got right up in your face, and breathing down your neck, he told you, "I'm not going anywhere." Then, suited up in threads including post- consumer plastic, shod with vegan cleats, he threw his fair-trade-certified recycled pigskin right out of town."
Imaginative. But what's with all this talk? Somebody needs to send a creative team over there so they can do more than just pipe dream these delectable (and yeah, probably also recyclable) scenarios.
We passed on all the hype surrounding the K-fed Nationwide Super Bowl commercial offending fast food workers but after seeing the spot, we can't leave it alone. We have one thing to say: Get a Fucking Sense of Humor, People! For fuck's sake, can't we laugh at anything anymore? OK, so the commercial really isn't funny but that's not the point. The point is through some sort of American political correctness on steroids trend and an orgasmic proliferation of cause groups for every minute issue imaginable, we are no longer allowed to laugh at anything. We can't make fun of anything lest we offend someone. We can't tell joke unless they are of the scrubbed-clean second grade variety. We can't even call someone white or black - even though they are - lest we be labeled racist. Stop the insanity, please!
Part way through reading George Parker's new book, MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, we informed George we had found the perfect coaster for our scotch. Amused, he agreed but told us to get off our ass and read the book. We did. And we can whole heartedly tell you you should too. With or without a glass of scotch. The man has things to say and things you won't hear from your average "I'm a hot shit marketer and everything I say is gold" flatulence. The man has been through it all and he has no problem telling marketers they don't need Madison Avenue for all their marketing needs.
One trend that's been bubbling around in agencies for some time now might, aside from its other important benefits, may result in the elimination of the most dreaded operational activity: filling out time sheets. In recent history, following the shift from old-school 15 percent compensation, agencies have based revenue on the time it takes to complete a project mapped against the cost of hours to accomplish the project. There was then a shift to performance-based marketing that tied campaign performance to agency revenue. Now, the notion of value has been added to the compensation equation with several agencies, including Crispin Porter + Bogusky and Anomoly, setting fees based on the perceived value of the work they do for clients.
If memory serves, after 9/11, wasn't it the French who sort of dragged their feet and made things difficult for the countries trying to tally together against Bin Laden? If so, that might explain this ad for French tree hugger site Defi Pour La Terre which thought it would be witty to transform the image of two trees into the twin towers burning on that fateful day. All to somehow equate the value of a tree to the value of a human life.
We not sure any amount of time passed makes this sort of thing OK. Then again, we're American. We knew people on Flight 93. The French? Well, perhaps they didn't know anyone who died that day or just feel Americans can't keep their hands out of other countries' issues. While the latter may be true, mocking a world event such as 9/11, at least for now, is still in very bad taste. And the French are supposed to know about taste, right?