AdFreak has encapsulated the hilarious exchange between a man who owns a spa and a woman who dislike the billboard he's using to promote the spa. It's like a Battle of the Sexes Bitch Fight and all because the board happens to shows the image of a good looking woman to illustrate what the spa can do your your body. Taking no shit and refusing to remove the board, the spa owners delivers the final blow, saying, "My next billboard is going to be of a 300-pound woman and it will say, 'Could you help me please?' Then everyone would be after me saying, 'My son is traumatized because you showed me a fat woman.'"
We like to look at beautiful people because we want to be beautiful. It's motivational. We like to look at fat and ugly people because it makes us feel better not being as fat or as ugly. What good would a board showing a average, every day person accomplish? Exactly. Absolutely nothing. And marketers don't like what nothing gets them. Extremes work. Average doesn't.
What? Wait a minute. This just isn't right. Have we finally realized women aren't the only objects that can be used to sell beer? Is it possible a hot guy could attract as much attention as a hot girl? Just what is going on here? Are we observing a new trend of sorts? What, pray tell, are all the leering, slobbering, Budweiser drinkers going to do now that they may be subjected to the trite objectification of men instead of the beer babeliciousness they have come to expect from most brewers' advertising?
We are stunned. Stunned! Have we reached a culturally significant watershed moment here? This just boggles the mind. This turns things upside down. Are the Coors Twins out of a job? What about the Miller Lite Cat Fight babes? The St. Pauli Girl? The Rolling Rock Beer Ape Babes? The Milwaukee's Best Automotive Girl? The Foster's Beer Boob? The Bavaria Beer grocery store stripper? Beer.com's Virtual Bartenders? The Troegs Beer burping and farting babe? The Labatt's Blue lesbians?
Factory Publishing is promoting a Triumph Motorcycle-sponsored computer-generated online graphic novel called The Many Worlds of Jonas Moore which stars British actor Colin Salmon. Viewers and musicians are being asked to participate in the storyline by creating their own adventures and submitting their own soundtracks for the show.
In a tandem effort we're not completely clear on, Factory Publishing has created two videos that trash media and ad agencies involvement with consumer generated media somehow labeling them unnecessary middlemen. While it's true some agency managed consumer generated media campaign have resulted in work that's far from pure CGM, these videos paint agencies as a sort of Hitleresque evil which stunts the growth of unadulterated CGM.
We just thought this was funny. And it wasn't that long ago, either.
In April 2004 Garrett French of Web Pro News wrote a post about Google's announcement of GMail - which, in Google's "loose, freewheeling" style, fell just before April Fool's Day.
"How long," French scoffed, "would it take before that ocean of email burst from the Google server farm and sank Washington?"
*Observes moment of silence for nostalgic wave*
Funny how standards can change.
If it weren't bad enough agencies have to deal with needless agency consultants making money for doing what clients are too lazy to do themselves, now they have to deal with the illogical idiocy common sense-challenged companies like Kraft are now foisting upon them. Kraft, in twisted logic not seen since CareerBuilder fired its agency because the agency's add didn't make the USA Today Top Ten, is requiring agencies participating in a review to not only cede ownership of pitched concepts (a not so uncommon practice) but also to accept liability for those concepts if they end up being used and cause legal problems in the future ( a new and extremely stupid practice).
Someone please help us here. We'll say it again. Kraft wants agencies to give up ownership of any presented idea. Then it wants to be able to sue the agency that presented those ideas if they cause legal trouble in the future...even though the agency doesn't even own the idea any more! We have a headache.
Regarding ageism in advertising, back in March, we wrote, in part, "While it's true there isn't much gray hair in the advertising world, that's due to any number of reasons including 'older' folks leaving to start successful businesses of their own after having endured the idiocy of too many wise-ass, know-it-all 20-somethings making fools of themselves in front of their equally stupid clients and having to bail them out.
Harsh? Sure. But so is the assumption anyone over 40 is a clueless idiot. Neither line of thinking aids this (ageism) situation. People should be respected for their intelligence, not the number of candles on their birthday cake. There are just as many stupid 25 years olds out there as there are stupid 65 year olds. Age is irrelevant. Or at least it should be."
What sparked this was the fact we (OK, me) are not 30 any more as well as a post to an industry forum group by Laredo Group President Leslie Laredo which, following my suggestion the piece receive a wider audience, an edited version of her commentary ended up in Advertising Age as an opinion piece. You can (and should) read the article here.
OK, OK. We get it. Big tobacco company's suck but trying to apply old demographic assumptions tobacco companies may have made about African Americans in the past to today's African Americans is stretching it a bit but that's the premise of the latest Truth campaign Whadafxup spot. While we dig Truth spokesman Derrick Beckles' new look as he interviews MTV's Nick Cannon, these spots continue to grate.
We're not defending tobacco companies but we're sure if a little digging was done, every company would be guilty of some sort of stereotyping of its audience. After all, marketing isn't about individuality (yet) and the purpose of demographic targeting is to categorize, label and assign certain attributes whether or not those labels correctly reflect the actual brand's customer.
George Parker has the inside dope on Draft/FCB's excitement for the recent account win and work it did for the new Electronic Arts game, Def Jam Icon, yet another "Yo mutha fucka, you fuck with me, I beat the shit out of your sorry ass" cultural stereotype that makes one particular segment of people look like pea-brained idiots with nothing better to do than self-genocide themselves out of existence. In support of that stellar accomplishment and lauding the agency's teamwork, Draft/FCB's three top dudes, Howard, Jonathon and Lawrence, in an internal memo, blather platitudes such as "tearing down geographical silos, tapping into cross-office expertise and growing our business" and "working together seamlessly in our new agency model...as a result of a global creative rumble." This is the genius it took win the account and promote a game who's sole purpose is to let kids idolize bad ass mutha fuckas as some class of hero? Eesh. Be careful what you attach your internal memos to.
In what could be labeled either a twist-the-story rant or an insightful examination of the double standard brands may or may not apply when they associate themselves - or choose not to - with nudity. Drunken Stepfather's Jesus Martinez is miffed marketers won't advertise on his site because he occasionally features nude images but they will advertise on Jane's Get It Together blog where, recently, fully nude images of woman's breasts have been proudly displayed alongside national advertisers such as Thermasilk, Oakley and Dove.
Should the morality police be called for this serious transgression of double standards or should we all relax because, in this case, context is everything. Drunken Stepfather, an endlessly amusing site focusing on celebrity news, features somewhat racy imagery and occasional nudity. Jane's Get it Together blog features reader-submitted nude pictures highlighting breasts as part of the magazine's Guide to Breast Health. Again, context. Breasts as arousing sex object versus breasts as body part in need of care just like any other body part.
- Classic "How many licks does it take?" Tootsie Pop commercial gets a makeover. not sure we like.
- With rampant ageism in this industry, here's a few reasons why it isn't always such a great idea to cast out over 40s.
- Cynopsis reports, "MySpace agreed to acquire PhotoBucket for a reported $250 million in cash and bonuses. Photobucket, one of the darlings of the Web 2.0 phenomenon, is the web's dominant photo sharing site with 41 million registered users."
- ABC will air Lost three more seasons ending in 2010. That's two seasons too many.
- Do you design movie posters? Do you think they are stupid/ Think you can do better? now you can design your own with Movie Poster Toolbox.
- Verizon and Fergie have teamed to offer mobile phone-based wireless tickets to her upcoming tour.
- MySpace is said to be purchasing Photobucket for $250 million.
- Fewer and fewer people may not be watching your TV ads but if your target audience is kids under 2, you're in luck. Ninety percent watch.